فهرست مطالب amir rahimpour

Nowadays, the demand of organizations for skilled employees has increased to fight against the insufficiency of human capital. Attracting potential employees is a big challenge for organizations, which can be dealt with through employer branding attractiveness. This study is conducted to provide a model of employer branding attractiveness in the Khorasan Regional Electric Company. It is an applied study in terms of objectives, interpretive in terms of philosophy, and exploratory in terms of nature, with a qualitative approach. The data are collected through semi-structured interviews and analyzed using thematic analysis. The statistical population includes the employees of Khorasan Regional Electric Company, who were selected through purposive sampling. According to the results, employer branding attractiveness has economic, developmental, social, human-oriented, functional, innovative, and cultural components that can be considered by organizations to attract and maintain human capital.

 No doubt, the development of exports in developing countries will lead to increasing the added value of products, investment in research and development, foreign direct investment and creating job opportunities. This research was of qualitative type and using grounded theory to design the model spanning export marketing capabilities. The statistical population consisted of 13 cement industry experts who were purposefully selected and interviewed. The findings showed that the causal conditions of the industry include: bias and commitment of managers to export, sales engineering, specialized knowledge of employees, creativity and innovation, research and development, pricing, distribution channels, promotion and advertising, product quality, competitiveness, introduction of the company's capabilities and package It is an arrangement. The central phenomenon of this model is the comprehensive export marketing capabilities. The background conditions include: customs laws and regulations, political and economic support of the government for export, information technology and computer networks, logistics and transportation, support of the cement industry trade association and support of the Chamber of Commerce for export. Also, the intervening conditions include: foreign exchange obligations, traditional marketing, economic war, force majeure conditions, customs and culture of countries and price dumping, and the strategies include: market research, customer relationship management, strategic planning, pricing strategy, capillary marketing strategy, SWOT is export marketing, export marketing budget, risk management, human resource development and specialized training of employees. The consequences of the plan include: branding, improvement and renovation of production lines and national and international prestige.

Due to the increasing impact of influencer marketing, this research, using the capacity of the country's national media as well as Instagram social media, has addressed the impact of influencers on the audience of the digital publishing industry with a netnography approach.The present study sought to answer the question of how influencers in the cultural field of the country can use the capacity of radio and television to introduce and become an influencer and then use Instagram social media in the form of posts on personal pages to affect users and cause Promote the culture of reading and subsequently the prosperity of the publishing industry.The study approach of this research is qualitative and exploratory in nature. The statistical sample includes 30 users of physical books, digital books, podcasts and audio readers who have commented on the products introduced by influencers on Instagram in the comments below. The research has been identified and analyzed from the qualitative Netnography research method of customers and their feedback on the introduced titles.The results of this study indicate the important role of influencers by presenting a model, the importance of influential factors and analysis of strategies for the prosperity of book reading culture and subsequently the publishing industry using the capacities of radio and television. In fact, the findings of this study indicate that gaining trust is before advertising, and trust must first be created in "influencer marketing" in order to persuade the audience / user to use a product by advertising it.

Due to the increasing impact of “influencer marketing”, this study, using two cultural programs of IRIB’s TV called "Ketab-Baz" (Book Worm) broadcasted by Nasim channel and "Cheragh Motale’e" (Study Light) broadcasted by Channel 4, has examined the impact of cultural influencers of IRIB on the audience. The present study sought to answer the question of how influencers in the fields of culture and literature can influence the viewers by using the capacity of IRIB and Instagram to promote the culture of reading books and subsequently thrive of the industry. The goal of conducting this study is to identify the influential parameters and present a role model for marketing of the book publishing industry by the influencers. In terms of the goal, the method of this research is developmental-applied and its study approach is qualitative. The statistical sample of the two groups includes the 66 viewers of Ketab-Baz and Cheragh Motale’e who expressed their opinions in the form of using printed books, digital books, podcasts and audio book readers on Instagram, and 14 professors in the field of media, senior managers of the Ministry of Culture and Islamic Guidance, and marketing managers. In order to collect data, the netnographic approach and Plutchik’s Wheel of Emotions have been used to identify and conduct interviews with the audience, and the grounded theory method has been used to present the model. According to the results, the most important factors influencing the promotion of book reading and the growth of the publishing industry extracted from this research are the change in managerial approach and structural requirements from traditional to digital, using technology in the digital publishing industry, audience-orientation, and understanding the expectations of the book readers. The findings of this study indicate the important and meaningful role of the influencers on the book-reading audience based on the component of trust and with the study of other influential factors, a paradigm model and strategies to promote reading and the success of the digital publishing industry has been developed, using the capabilities of the IRIB.

To achieve sustainable development, many organizations are planning to employ environmental management systems Therefore, the establishment of management systems such as environmental management systems and green human resources can play a significant role in achieving this goal. This research aims to present a Green Human Resource Model (GHRM) and to define the indicators and components of HRM. At first, using the Delphi method, a rough questionnaire has been developed and then, using a snowball sampling method, the data was collected through semi-structured interviews with human resources experts including management and environmental science professors and human resources specialists in Mashhad’s municipality. After the analysis of the recorded interviews, the green HRM components were identified. In the quantitative phase, a questionnaire was developed using the data collected from the Delphi steps and gathered from the experts. The validity and reliability of the questionnaire were tested using the construct validity method. Utilizing the Cochran formula, 384 municipality staffs take part in the study. Applying structural equations and using the STATA software, the hypotheses were checked the results are as follow: out of eight indicators regarding HRM model, education development and employees’ participation enhancement were not statistically significant. However, the other 6 indicators influenced Mashhad’s municipality environmental performances. According to the estimated standard coefficients, the green development index and green organizational culture development have had the most impact on Mashhad municipality’s environmental performance. The other important factors include green monitoring and evaluation indices, managerial relationships development, development of rewards and compensation for green services and finally, the green choice development. These indicators have had the highest impact on environmental performance, respectively.

One of the useful technologies for future banking is a concept called Internet of Things. The Internet of Things is a network of physical devices that communicate with each other through the Internet. These devices use sensors to collect and exchange data from their environment with other devices over the Internet. These devices can be smartphones, laptops, tablets, computers, smart TVs, vehicles, smart appliances, etc. The purpose of the research is to investigate smart marketing scenarios based on iot in the banking industry. The current type of research is applied in terms of purpose and descriptive in terms of data collection, and since it is in the form of scenario writing, it is in the field of exploratory research. The collection of information has been done in two ways, document-library. Since the current research is expert-oriented, the statistical population of the research is experts in banking, Internet of Things and smart marketing, and the size of the statistical sample was determined by the theoretical sampling method. This research is in the field of marketing management. The geographical area of this research is Bank Aindeh in Mashhad. Finally, the collected data was analyzed by the Scenario Wizard software, and according to the results of the research, the scenarios were categorized into 4 groups, which were analyzed in causal factors, contextual factors, intervening factors, and consequences.

With increasing pollution and environmental degradation, studies have recently been conducted on the relationship between human resource management and the green performance of organizations. This study ranks the components of green human resource management in Mashhad Municipality that can have the greatest impact on the development and improvement of its environmental performance. In this research, the process of hierarchical analysis in Expert Choice software version 11 has been used. Statistical sample of 35 people (10 faculty members of universities and 25 officials related to human resource management in Mashhad Municipality) who were randomly selected. The components of green human resource management were collected in the form of a conceptual model presented in the study and by reviewing the documents and reports evaluating the environmental performance of the municipality, various environmental performance criteria were set in this organization. Its environmental function was identified. The results showed that among the components of human resource management, green selection and selection of employees, their training and empowerment and evaluation and monitoring of green performance of employees had the greatest impact on the development and improvement of environmental performance of this organization.

The purpose of this research is to study the relationship between transformational leadership, strategic thinking and organizational learning whit the process of supporting the idea of new product development and intends to emphasize the importance of transformational leadership, capacity building strategies for strategic thinking and organizational learning in order to support the ideas of new product development in knowledgeable companies, Ferdowsi University. The research is applied in terms of purpose, and in terms of collecting data, a descriptive surrey is considered as a correlation type.
The statistical population of this study is the managers of knowledge based companies based in Mashhad Ferdowsi University’s comprehensive development center. (The census method has been used due to the low number of statistical population.) The data gathering tool is a standard questionnaire whose validity was confirmed by experts and management experts, also the reliability of the questionnaire was confirmed by Cronbach’s Alpha coefficient. To test the research hypotheses, structural equation modeling and PLS software have been used.
The results of the research showed that the transformational leadership process, strategic thinking and organizational learning have a positive effect on the process of supporting the idea of new product development. In addition, transformational leadership also has a positive effect on organizational learning, but its relationship isn’t acceptable with the strategic thinking, on the other hand organizational learning has a positive effect on strategic thinking, too.

This paper sets out to identify the knowledge and skills that marketing practitioners need to possess and use, to improve marketing management and firm performance. The present contrastive study tries to investigate marketing skills areas of knowledge of managers, instructors and marketing students. Also it answers the following questions: what are the marketing skills and areas of knowledge? And what are the attitudes of above mentioned groups regarding these skills and areas of knowledge and whether there is difference between their attitudes?
This study is descriptive and 276 including students, instructors and marketing managers were participated. A questionnaire was developed and the results indicated that these was a significant difference between three groups. Data collected by using ANOVA and Tukey's research questions and analyzed. This study extends previous research by incorporating the views of three stakeholder groups about a broad range of knowledge and skills.
The findings indicate the essential skills are an ability and willingness to learn about product-markets, to solve marketing problems, to communicate with internal and external stakeholders, and to work in teams, plus the knowledge of a wide range of marketing subject areas needed to set these skills in context.