جستجوی مقالات مرتبط با کلیدواژه « بازاریابی و مدیریت فرش » در نشریات گروه « جغرافیا »

The craft and art is the oldest human capitals in rural communities that have economic value, social, and cultural values. Today, restoration and boom crafts have been proposed as one of the keys to economic and environmental sustainability of rural residents Especially In areas with environmental crisis. Despite the emphasis, Authorities and the scientific community prosperity on the handy crafts, but unfortunately in some geographic areas in Iran, the crafts not only did not progress but have lost primary position in rural life. The aim of this study is analysis of requirements and factors effect on flourishing Baloch handy-crafts in rural areas of Qasr-e Qand.
The research is applied and the type of research method is descriptive-analytic survey strategy. Qualitative and quantitative data collection methods using tools such as note-taking, transcription, interview and Q cards, is. The population includes individuals knowledgeable and experienced in the field of education and management of Qasr-e Qand city's crafts. The sample population consisted of 28 people, managers, coaches, local artists, and cultural heritage experts and crafts. The analysis data methods in this research are one sample T-test and agent-based factor analysis (Q-methology).
limited access to arts and crafts Baloch women, geographical distribution industries and craftsmen in the area. Locating Small markets for supply handicrafts in Iranshahr- Chabahar transit road, the target markets for the products, and provide solutions to combine local knowledge (artistic industries) and formal knowledge (new arts and crafts and other communities and groups).
The results of research showing in spite of the high capabilities and capacities in the study area at field of handicrafts and has manufacturing that men and women who produce a variety of products with high quality but supply and sales management facing with major obstacles. the main obstacles is the lack of land and the location of product in target markets. Views such as “managerial-institutional believe "," improving the educational system (technical and innovation ", and" motivating factor ", were known three main factors affecting the craft and artistic prosperity in the region. Also, factors such as" the physical material needs, "human capital needs", and “improve experiences can expand economic performance and products" Acquainted of low score and cannot be extracted as a factor or view. with regard to the views and experiences of expertise and with respect to Comments and Recommendation of director of the cooperative in Qasr-e Qand county (Fazl-Allahy cooperative) can be said supply management (especially allocation of land to industrialists and cooperativs, and setting up fairs for sale and supply products) are the solution for prosperity and revival of rural handicraft in Qasr-e Qand county to achivment sustainable rural development.
adopting a systematic approach to the management issues crafts Baloch. Despite overcoming the problems facing crafts from public view. Requires a systematic approach to this issue, but the particular angle with respect to the barriers to success cooperatives and Producers and local artists (both women and men). Land Allocation and transportation to target-market and setting up fairs, and provide brand and logos for crafts products can be the most important factors affecting on booming “handy- crafts” in the villages of Qasr-e Qand county. Since the artisans of their own needs, create at least 3 during transit axis and international crafts bazaar is the Iranshahr- Chabahar it is required that the Agency of Natural Resources and Roads and Urban Development, together with the Governor, enough land to build this small markets allocate. And material and moral support necessary to build small markets. As well as occasional exhibition (fair) to take action. Combining values of handy- crafts Baluch and other socities, as well as not damage in the nature and value of the industry - that increase marketability of these products and help to Enrich and strengthen. As well as increased advertising (media, brochures, banners, posters, booklets, and ...) can improve the flow of information between the poles of production and consumption markets.