جستجوی مقالات مرتبط با کلیدواژه « Customer perception » در نشریات گروه « مدیریت »

 Restaurant customers usually buy a service with several evaluation criteria at the same time. Typically, the purchase decision may be made by considering things such as service quality, delivery speed, price, and other specific purchase motives. This research was conducted with the aim of investigating the effect of the physical environment on the satisfaction and repetition of customers' purchases with regard to the role of perception (dining halls and fast foods in Arvand Azad Zone).The research is a descriptive-survey research in terms of applied purpose and based on the nature and method. The statistical population in this research is all customers of the food industry, especially ready-to-eat foods in restaurants and fast foods in Arvand Free Zone. The statistical sample was selected using Cochran's formula for limited societies with the number of 384 companies and stratified random sampling method. The tool used in this research is a localized and developed questionnaire of 33 questions taken from the research of Chen and Fiore (2017). The reliability of the questionnaire was confirmed using Cronbach's alpha test, in order of physical environment 0.91, perception 0.87, repeat purchase 0.88 and satisfaction 0.83. Also, the validity was confirmed using factor analysis with the value of KMO=0.881. Data analysis was done using SPSS.22 statistical software and AMOS structural equations program.The physical environment and the right price are two essential elements that determine the level of customer satisfaction and ultimately increase customer loyalty.

In the era of competition, one of the marketing communication strategies is to use celebrity endorsements on social networks. The present study was conducted with the aim of investigating the effect of customers' perception of online branding of celebrities on customers' purchase intention with the role of moderator of perceived product quality. This research is applied in terms of purpose and descriptive in nature, survey. The statistical population of the study was Iranian users of the Instagram social network in the whole country, and 384 people were selected in a non-random way through Cochran's formula. The main tool of data collection was a questionnaire, and its validity was confirmed by using scientific components by experts, and its reliability was confirmed by using Cronbach's alpha test. The findings showed: customers' perception of online branding of famous people has an effect on customers' purchase intention with the moderating role of perceived product quality. The effect of virtual interaction, ideal match and actual match with oneself on customers' purchase intention was confirmed. Also, perceived product quality moderates the effect of virtual interaction, ideal self-congruity and actual self-congruity on customers' purchase intention.

Countless environmental developments have caused some brands to no longer be able to compete in their respective industries as in the past. Such brands, based on a combination of various internal and external factors, have lost their favorable position in the past and are no longer considered in the minds of consumers as one of the priorities of purchase, because consumers naturally have the ability to remember this brand. Accordingly, the main purpose of this study was to identify and prioritize the factors affecting the formation of cemetery brands. This study is based on the applied purpose and in terms of the type of research method in the field of descriptive studies of the survey type. The present study approach is mixed and analyzed by combining qualitative and quantitative methods. Factors influencing the formation of cemetery brands were identified through semi-structured interviews with 14 marketing managers and professors of business management. In order to prioritize the identified factors of the triangular fuzzy method and using the data obtained from the distribution of the questionnaire among 40 Beverage brands in the food industry. The results of the coding of the interviews using Atlas ti 8 software version 10 led to the identification of 22 concepts as factors influencing the formation of cemetery brands. Findings related to prioritization of these factors showed that management decisions, research and development units, import of similar products, social capital, environmental developments, consumer preferences are the most important factors influencing the formation of cemetery brands, respectively.

Customers are increasingly confronting with foreign market through internet and tourism. So they are challenged to evaluate prices in different currencies. They are familiar with the product price but they are engaged in a perceptual process while they are evaluating prices in different currencies. In this research customer currency perception and the price sensitivity is considered. The customer price sensitivity in different currencies would be measured through a pricing model. Questionnaire was applied as data gathering tool. The result showed customers experience perceptual bias when evaluating prices same in real value and different in nominal value and nominal value affects the customer purchase attitude. This bias reflects as the customer price sensitivity is less in low denomination currency. Findings have important implications for pricing in regional markets, internet market and also in tourism industry for customers and international companies.