فصلنامه رسانه
سال بیست و چهارم شماره 3 (پیاپی 92، پاییز 1392)

Given the increasing spread of technology in different societies and its benefits in content production, content distribution and content reception, a rational decision is using these technologies, but in practice, there are some obstacles that make technology adoption a difficult task. This article aims at finding existing motivations and obstacles for technology adoption in media firms. In this article, technology adoption is studied at individual as well as media firm levels. Theories related to media firms are using those theories applied at the individual level. Although some of these models have been studied by different scholars and their limitations and qualifications have been mentioned, it seems that the issue of technology adoption has not been fully investigated in the field of media management. It is hoped that studying these models would lead to presenting models which could be applied more efficiently.

Combination of mass media and interpersonal communication, the most effective way to achieve people and convince them. Today, virtual social networking platform provided by and Members of these networks to develop relationships with their collective or individual basis to exchange information and engage Share Content. Some scholars believe that this kind of human communities in cyberspace is Habermas's concept of public sphere. This study aimed to identify and describe the communication behavior of a virtual social network users In the context of communication networks based on virtual social networks has been done. The results indicate that from the perspective of social network users Virtual social networks, because they lack leadership horizontal nature of suffering and there is no guiding force in their. In virtual social networks, more contact is someone who does more active your friends are wider.

In today's world, when we speak of prevention, the first thing that comes to the mind is media. The media are considered the major source of the creation and dynamism of culture. The power of these intellectual tools is so great that without them a society with dynamic culture cannot be formed. Media are tasked with spreading information through society and have many overt and covert functions in the fields of education, information and entertainment. In addition, the media play an effective role in both crime emergence and crime prevention, because general knowledge about crime and justice is learned to great extent from the media. In mediacracy, an emphasis is placed on the power of media in inspiring and affecting the audience. According to this view, the audience who receive the messages of mass media has a passive role. Therefore, the aim of prevention can be reducing and preventing crime. This article argues that the media in addition to their different functions, play a preventive role through educating citizens and sensitizing target groups and the society at large.

Distinction between the real world and its images represented by the mediation of media has transformed the concept of media representation into a key concept in cultural and media studies. This article aims at obtaining an understanding of women's image and status in the satellite TV network "Manoto1" based on the constructionist theory of representation developed by Stuart Hall. It shows the manner in which women are represented in this TV network and explores its correlation with a certain lifestyle. To do this, a four part program titled "An Invitation to Dinner" (Befarmaeid Sham) broadcast in March and April 2013, out of all the productions of this TV was analyzed semiotically based on a purposeful method. Among the most important findings of this research, presenting gender stereotypes, trying to secularize everyday life by introducing Western lifestyle, inspiring and naturalizing notions such as individualism, fashion-oriented behavior, consumerism, and desanctifying native values could be mentioned which are carried out by applying the main strategies of representation that are naturalization and stereotyping.

The goal of this research is to discover the symbols of Jewish people in visual arts, especially in painting. Marc Chagall, Jewish artist of the zoth century who has a personal and imaginary style. The content of his works draws on the folkloric stories, myths and symbols of Judaism which appears repeatedly in the paintings of this artist. The painting, “Me and Village”, is one his paintings in which Jewish symbols and signs appear either clearly or secretly. The hidden meanings beyond the forms and signs of this work have precisely been analyzed regarding the two explicit and implicit aspects. Some symbols such as the Moon, cow, David's star, and other religious and non- religious Jewish signs have been analyzed semiotically. The findings shows that the image of the Moon crescent, David's ring, cow, olive branches have been used for the sake of the signs and marks of Judaism, but there are some other signs in the work such as cross and church as well. The interpreters by analyzing the content and discovering the relationship between the Jewish and non- Jewish signs have come to this result that the Jewish signs outnumber and dominate on the other signs.

New social media along with smart webs, smart applications, and smart data as well as companies providing new technologies have created such a elaborate smart communications environment for today's companies and organizations that tweets spread by the new media inform about what is happening in an organization; the number of "likes" shows the popularity of companies. The result of the clusiveness of this smart environment is nothing but a domain of numerous communications and an extremely extensive participation in the form of all- party negotiations at all levels of communications outside and inside of virtual social networks. Also, the value of social networks is crystal clear: smart networks with a range of numerous communications. A large part of using social networks by big companies and organizations serves the purpose of branding for companies and organizations and their goods and services. According to the findings of a research conducted by Social Media Today, 71/8% of big companies and organizations throughout the world use social networks in their branding. As to be mentioned in the main text of the article, in fact, the branding of companies and organizations and their goods and services is imposed on them by the smart nature of new communications affected in its turn by smart webs family. In this article, in addition to what was mentioned earlier, subjects such as changes in business and organizational strategies from web 0.1 to social networks based on web 0.2 and smart web 0.3; business strategies in a smart environment resulting from participatory social networks; strategic planning for using social media as an active and smart environment in the service of branding separately for each of the popular virtual social networks; and finally potential harms threatening branding stemmed from the environment of social networks are studied by an applied approach.

This article aims at explaining Internet uses in teaching – learning activities of high schools students and teachers. To do this, the level of Internet skills and the kind of methods used by teachers and students for information gathering were studied and compared. The method of research used in this article is a survey with descriptive approach. The statistical population comprises all girl's high schools teachers and students in Karaj. Among them, 100 teachers and 250 students from six high schools in the 3rd district of Karaj were selected as a sample by using simple random sampling technique. The data gathering tool was a researcher- made questionnaire comprising 24 questions including 22 close- ended and 2 open-ended ones which their validity and reliability had been certified before the beginning of data gathering process. 80 questionnaires distributed among teachers and all questionnaires handed out to students were completed. To analyze data, SPSS software version 18 was used and findings were presented in the form of tables and graphs. Findings showed that students and teachers had a positive view on the impact of Internet on teaching in all the courses. However, about 60% of teachers are less skilled than students in gathering information. Also the level of Internet use and the kind of content used by students and teachers show significant differences.