فصلنامه مطالعات مدیریت (بهبود و تحول)
پیاپی 46 (تابستان 1384)

Marketing research as one of the most important tools in forming executive decisions has become a dominant subject in today's companies. So that in many companies with the modem marketing approach, decision-making for most of critical subjects is based on marketing research results. One of the key issues in design and implementation of a marketing research is familiarity with fundamentals, rules and specific techniques needed in these researches. So, the main goal of this research is, to perform a marketing research in order to identify the most effective factors in customers' loyalty. To do that, first we studied some existing models in customers' loyalty, Analyzing and categorizing their strengths and weaknesses. Then we considered the most proper.

This article aims to describe and analysis the existing organizational structure for the National Banking System (N.B.S). The model's dimensions include the levels of complexity, formality, and concentration.
Research population consists of five major banks: Tejarat, Melli, Saderat, Sepah, and Mellat. They have majority market share and in addition the branches and personnel coverage ratios are about eighty percent.
The research method based on descriptive action research and comparative - causal one. As far as the objective of the project is concerned, the research falls within the R &D category. For gathering data, a questionnaire id designed based upon Robbins (1987 &1994), Hage, and, Aikin (1969) works.
The descriptive statistical methods and some inferential statistical approaches such as Friedman Text where applied for the purpose of data analysis and hypothesis testing.
One of the results recommended that if the N.B.S is concerned to have an integrated vision for strategic decision making, they have to implement the same research design processes at least for a five years period.
model - as theoretical bases for the research. Next we applied the elicited factors of the model on our statistical pilot. Finally we ranked the factors based o n t heir importance in customers' point of view

 Today, the organizational culture is one of the significant encouraging organizational learning factors which leads to the generalization of the new behaviors in order to conform with external environment and internal integration of the organization in the competitive situation.
This article in addition to the theoretical bases of the learning organizational culture and theoretical and operational experiences of the successful organizations in this field, this article is to study the organizational culture of Iran Khodro as an integration factor. Considering the characteristics of learning organizational culture in the unstable and competitive conditions, it is to study the constraints of the organizational culture to achieve the

Nowadays, along with concentration on human resources as the most important element of the organization's competitive advantage, managers try to provide growth and development for their human resources and achieve more opportunities in competitive environments and e am more benefits by means of being more familiar with those resources. The first steps in developing human resources would be absolutely as follows: Knowing the present needs of human resources of organization and evaluating their satisfaction from different aspects of organization, and providing strategies to promote different aspects of the organization according to priorities and effective factors on satisfaction based on viewpoints of human resources. In this article, by studying and evaluating different satisfaction and motivation theories in different managerial viewpoints, Effective competitive conditions from two different dimensions: 1- how to behave and, 2- how to manage a case. Finally, determining the gap of the present situation and that of the desired situation- it- will provide proper strategies to pass from the present state and 'to, reach to the competitive position.

The 1990 have been the outsourcing of services becomes one of the best widely talked about and implemented management tool for organizational change by the corporate world. However, there is a little academic research in this area. This study (article) is aimed at bridging the research gap by identifying and addressing one of the most widely quoted issues pertaining to outsourcing of services. I.e. how does a firm decide what service activity to outsource? One of the most popular frameworks for examining the "make or buy" decision in the past has been the transaction cost analysis(TCA) framework. However, much of this research has focused on the make-or-buy decision of product manufacturing activities, to the neglect of services. Services, due to their inherent characteristics of intangibility, inseparability, heterogeneity, and perishability, and due to the unique nature of their "production" factors on satisfaction of individuals from organizations have been recognized and classified and the general model of satisfaction function and its evaluating method has been compiled. Now, in order to achieve the optimal satisfaction of the personnel of organizations, it is possible to analyze the results and optimal programming of different resources of the organization, according to the mathematical and statistical concepts and methods which has been presented in this study

The present research tries, from a new standpoint and systematic view to the educational process, to design a pattern for the assessment and evaluation of external and internal factors affecting the scenting - applied system of education so that one can, through the use of generated indices in identification phase of strategic planning, sort out and measure inter-structural and intra-structural factors at work. Following the above-mentioned points, one can determine the strengths and weaknesses of the organization, identify resources and opportunities and present a clear image of the quality of educational system. Also, by using production function and level function of the generated instruction, it is possible to define the level of scientific-applied education in an organization or throughout a country as and "delivery", necessitate modifying and revamping the existing framework for the make-or-buy decision. In this Study (article), a conceptual framework is developed that helps decide what service (service activity) a firm should outsource and what it should retain in house. This fuzzy logic model (conceptual framework) is presented in Matrix (PTO Decision Matrix).PTO Decision Matrix has 11 Rows and 11 Columns that contain characteristics of services. Inputs of model are characteristics of services and output is Propensity to outsource