فصلنامه مطالعات مدیریت (بهبود و تحول)
پیاپی 56 (زمستان 1386)

University system as a complex organization could have variety approaches to its management. Differentiating professionalism with managerialism is an important theoretical subject in university management. Managerialism in university system with such doctrines as market - like behaviors, rationality, economical performance, globalization and institutional competition supply new practical mechanisms to solve higher educational problems. Institutional learning, good governance and leadership are three strategic contingents that if to be considered in the process of changing university management model and design of higher educational strategy will result efficient managerialist models.

In the area of globalization and fast technological changes, Strategic Alliances have been used as a significant business management tool for developing the companie's competitiveness. At the beginning of the article to show the necessity of the strategic alliance, a number of alliances implemented by some of the best companies listed in Fortune 500 have been provided. After giving a comprehensive definition of the strategic alliance... .

Knowledge culture as one of the most important factors affecting on knowledge management, describes values and beliefs about creating, sharing and implementing knowledge. It plays a basic role in successfulness of knowledge management. Hence, assessing knowledge culture, creating and reinforcing of relevant values and activities to knowledge management is very important. In this research, following an extensive review of literature of knowledge management, dimension of knowledge culture categorized in three general areas of creating, sharing and implementing as well as criteria of: personal beliefs, commitment, knowledge sharing as a source of power, freedom of action v.s. control, and senior management support. Based on these criteria an instrument for assessing knowledge culture was composed and used for measurement and comparison of knowledge culture in three organizations. According to the results, concluding remarks for enhancing dimension of knowledge culture were made at the end.

In the competitive world of today, which is marked by uncertainty, people behavior towards risk is a success factor in decision - making. The present paper has investigated the effect of the extent of risk - taking by managing directors on financial performance of the companies listed in Tehran Stock Exchange. The managing director's extent of risk - taking was measured by using the standard questionnaire designed by Likert Scale. In order to measure the said companie's financial performance, these indicators were used: Return on Assets, Return on Stockholders Equity, Sale Growth & Net Profit Growth. Given that attitude towards risk vary in profit and loss situations, the relation between the extent of risk - taking and each of the financial indicators was studied separately in either situation. Results of the study only indicate a significant direct relation between a managing director's extent of risk - taking and Return on Assets in profit situations. Regarding the relation between the managing director's personal characteristics and their extent of risk• taking as byproducts of the research, there is only a significant direct relation between the managing director's risk - taking extent and their age and managerial experience in loss situations.

Many organizations have paid attention on Total Quality Management, (TQM) implementation. This research tries to examine whether TQTt1 system in Mash - had Municipality could be applied? the most famous categories of strategic alliances will be reviewed and two new categories will be discussed based on the aspects of reengineering, restructuring, accounting and economy indices. At the end of this article, transaction cost theory, resource based view and De Novo Perspective as motivators of implementing strategic alliances will be reviewed and concluded.

By developing the global condition and changing the Industrial Economy to Service Economy, and also considering the fast development of organizations and service institutions in all over the world,a new field of marketing as called, "Services Marketing" has been introduced. Different professional branches of service marketing such as "Financial Services Marketing: in financial institutions and financial dealing have been practiced. Considering the importance and implication of financial services marketing in the development of stock exchange market , We have reviewed this issue in the present research. This study is a survey related with applying the context , methods and financial services marketing models in Tehran stock exchange market. Regarding the research literature, marketing model of dealing services are as follow: l. Marketing Mixes , 2.Marketing research in the field of assessing self-potentiality, knowing the competitors, investors and environmental conditions, 3.Market segmentation, its... .

One of the main issues in the marketing context is relationship marketing relationship marketing refers to the developing long term mutual relationship with public and organizations and concerned groups and has base is creating desirable and effective relationship with customers in order to sustain customers. Relationship marketing aims for customer orientation and achieving customer satisfaction and loyalty to wards organization because customer the main source of organizational income and benefit. Organizational resources on the other hand force the organizations to priorities their customers in order to offer their service according to the priority of customer categorizes and achieve the maximum added value from developing relationship with customers. In this paper we refer to two conceptual models of prioritizing customers and the process of prioritizing customers which has applied in the governmental Iranian banks, using AHP technique.

In this paper, we explain a Technology model based on analyzability and variety and its application in human resource management; then 4 human resource management used to different models to planning, maintains, compensation and In doing so, in the earlier stage of study, six independent variables including senior management commitment, responsibility and service orientation, personnel training and participating, applying date information and tangible and physical factors to achieve goals were selected and studied. After introducing research questions and hypothese, theoretical literature compiled. Then research questionnarie was designed and conducted in order to analyze collected data through SPSS statistical package. Finally, appropriate suggestions with regard to available analysis were mdad to municipality senior manager.

Globalization causes openness of countries boundary for each other and is of economic, social and cultural transactions. But globalization is impossible without attention to values, religious and spirituality. therefore, religious as an integrating factor between people that involves values, ethics and spirituality, as an meaning full factor for life have critical role in globalization. So, this paper considers the role of religious and spirituality in globalization. for this reason, at first we discuss globalization and its history and then introduce spirituality, after that we state difference between spirituality and ethics, finally consider the role of religious and spirituality in globalization.