نشریه آینده پژوهی مدیریت
سال بیست و نهم شماره 2 (پیاپی 113، تابستان 1397)

In recent years, technological advances have motivated industries, companies and even governments to look for an improved alignment between strategic objectives and technology management, preferably through the application of structured and flexible approaches that use techniques such as technology roadmapping. There are a lot of studies that have presented various models, processes, and frameworks to develop technology roadmap and more studies have developed roadmaps based on these contributions. Most of these studies have mentioned that the roadmapping process must be customized in every case. Accordingly; having a model or a framework that represents the most prominent findings of these studies in one view, is so helpful for customizing the process. But there is no research that accumulates previous studies and achieving this purpose. This paper presents the outcomes of a Meta-synthesis review of technology roadmapping literature that was published between 1997 and 2016 (73 papers) and develops a framework from important roadmapping components which affected the roadmapping process and roadmaps. Finally, the components of the proposed framework have been evaluated by survey benefiting from experts’ opinion and Shannon’s entropy technique.

In the era of globalization, the victory of those companies that many quick and clever, allow new thoughts and ideas in the external environment into the organization   And this is to the concept of open innovation. The aim of this study was to evaluate the effect of business intelligence on an open innovation structure. This research is applied objective and the descriptive method of data collection. The study sample of 134 employees are a manufacturing company in the city of Kermanshah which 99 were selected by Cochran statistical formula. validity based on the content and construct validity and its reliability was assessed by Cronbach's alpha.To measuring business intelligence of questionnaire developed  by Prvvych (2012) and to measuring open innovation structure of questionnaire Self-made was used. Data analysis by independent t-test and structural equation modeling was performed using SPSS, and Smart-PLS.
findings: The results showed that business intelligence is a positive and significant impact on the structure of open innovation and all hypotheses were confirmed.   Knowledge gained from this study will help managers and institutional agents to Consider Special programs for your organization for promote business intelligence and open innovation organization.

Transportation industry is considered as one of the most important elements of national economy and because of possessing basically role, has abundant effects on process of economic growth of the country. Thus, without existence of transportation network, installations and lateral equipment and desired fleet, imagination of growth and general development of country sounds impossible. in this research with applying two methods of futures study including structural analysis and scenario planning at first proceed to identifying and analyzing key effective factors and then futures scenarios of investing and financing in railway transportation industry (machinery and equipment sector) will be wrote. First data of this research are gathered with using interview with managers and experts of railway industry, literature review and review antecedent researches and analyzed in the form of expert questionnaire and using Mic-mac software. among 40 effective factors, 16 important factors are identified and with analyzing Mic-mac software, eventually 3 effective key factors including economic sanctions, inflation and monetary and financial policies specified. These factors used as basically foundations in writing scenarios. Set of probable conditions of these factors specified by experts and then 7 uncertain conditions considered for them and entered to Scenario wizard software. with analysis of Scenario wizard software, 5 scenarios with high consistency presented and then with regard to experts viewpoints, 2 effective key factors including economic sanctions and monetary and financial policies that have high uncertainty and high importance, identified as pivots of writing future scenarios and then 4 scenarios for future of investing and financing in railway transportation industry presented.

Due to major changes in policy and the state of higher education around the world, such as increasing diversity and growth of heterogeneous products of higher education, enhance the competitiveness of this industry, changes in geographical and social conditions of students according to the new challenges of higher education, has pushed the entity in charge of science towards marketing has changed. Investigating the models and marketing strategies of higher education institutions of selected countries, to provide a model for higher education in the country (Case study: Islamic Azad University) Qualitative research method, Thematic Analysis, was gathered from 59 scientific articles from higher education institutions websites in the field of marketing. The quantitative research environment of the study was 3493 person and a sample of 346 teachers working at Azad University branches in five country clusters were determined. Data were collected from 145 balls questionnaire developed by the researchers based on the content network quality and to confirm the model of confirmatory factor analysis using LISREL software was used.
Findings: The findings of the qualitative study, suggests that the Higher education marketing has 2 main themes, 9 sub-theme and 39 organizing theme and the confirmatory factor analysis of first and second part of the study has discussed the relationship between marketing concept of higher education and its components. Confirmatory Factor Analysis showed that each main theme of marketing higher education has a meaningful relationship with its sub-themes and subscales. It means “Creating and Providing a Value to Customers” main theme has a meaningful relationship with its 7 sub-themes and its subscales and also “Customer Relationship Satisfaction” main theme has a meaningful relationship with its 2 sub-theme and its subscales.

The anticipated activities as a good way to deal with complexity and uncertainty in decision-making and ensure success in the field of outsourcing is considered. The aim of this study was to Presenting the Educational and Research Activities Outsourcing Model in Organizations Governmental in Tehran/Iran. To this end, all employees and managers include 468 staffs were participated in present study, among them 211 were selected by Cochran formula and based on ratio multilevel cluster sampling. Data were collected by self questionnaires that the questions of getting a standard questionnaire. Data analysis was done using structural equation modeling by software Smart PLS 2 in two parts, the measurement model and structural section. In the first part, technical characteristics of the questionnaires including reliability, validity, convergent and divergent validity were evaluated. In the second part, software significant coefficients were used to evaluate the hypothesis. The findings of the study indicated that factors such as organizational, managerial, technical and structural factors and actors associated with the contractor in the process of outsourcing success training activities and research organizations are involved and influential.

Studying and planning to achieve a better economic future, plays an important role in the thinking of economic policymakers in every country, including Iran. But the achievement to the desirable and sustainable future requires answering these questions that the Iran's economy has been influenced by what factors and policies? And what factors determine the future trend of Iran's economy? Accordingly, in this research, the study on past trends of the Iran's economy and the identification of factors that affecting the Iran's economy have been considered, in order to write the scenarios for the Iran's future economy and its security impacts. For this purpose, critical uncertainty approach were used.To write the future scenarios, Iran's economic factors with critical uncertainty were identified by using questionnaires that completed by economic experts. Accordingly, two uncertainties of "international economic sanctions" and "oil price" were selected as the critical uncertainties.
Based on the results of these scenarios, the Iran's economy will face a decline in economic growth in three scenarios, and in only one scenario, conditions for economic growth and development will be provided without a serious impediment. From a security point of view, in three scenarios and due to changes in the economy, Iran will face security problems with regional, transnational and internal sources.

In changing and dynamic world, the managers need to become sensitive to the dynamic uses of brand management. Have to look at marketing issues with a systematic approach to predict the effects of their decisions before occurring in the future by using an integrated tool. Brand equity is a source of competitive advantage that reduces the Company's vulnerability to crises and competitors, then, creating a strong brand and its improvement appears to be the ultimate goal of marketing activities, especially service businesses, which can improve and increase the rate of return on brand investment. The aim of this study was to design and analysis system dynamics of brand equity capable of simulating the effect of variables (brand loyalty, perceived quality, brand awareness, brand association) over time. In this paper, brand equity in Alborz insurance company was designed within a systematic thinking, and using the system dynamic tools, the behavior of variables was predicted on a 72-month by using of Vensim software. The main variables were initially identified. Then, their relationships were completed in the form of causal loops and accumulation- flow diagram. Finally, the model was simulated in the software. Then, through analysis of sensitivity and policy, a valid model by an improved policy structure was obtained, which was used to develop the brand equity improvement scenario. It was clarified in the best scenario that by changing the parameters, brand equity will rise from 61.7% at the beginning of the base year to 84.2% at the end of the simulation.