فصلنامه مطالعات اجتماعی - روان شناختی زنان
سال سیزدهم شماره 4 (پیاپی 45، زمستان 1394)

Nowadays, based on theories of cultural studies, popular movies are considered as Media Productions that provide readings and rereadings of various and sometimes conflicting ideas. These kinds of readings are a secondary production and include a number of different reasons and incentives. Therefore, present research studies female audience readings and decryption of popular satellite movies using survey method, and exploratory interviews. Sample volume was 400women from Sari. Data obtained were analyzed through statistical techniques (Binomial Test). Findings indicated that 85% of respondents watched and decoded the films with variable of escape from reality. They used variable of lack of love for solving their romantic problems a lot. Overall, the results suggest that women watch and decode TV serials through identifying themselves with cast of series, reproduction of feminine identity, representation of past and escape from reality.

Present article attempts to study factors affecting division of labor in family. Theoretical framework of this article is based on social capital theory. This article has studied a sample of 400 married women who are education ministry personnel in Mashad city. The research method was survey and data was gathered by questionnaire .Multistage cluster sampling was also used to gather needed information. Results show that the variables of power structure, number of children, responsive income and social capital, determine 21.5 of the household work division pattern.

Present study was conducted as a sociological research on violence against Iranian and Armenian married women within a group of women from Tehran and Iravan. Accordingly, 184 Iranian women and 33 Armenian women subjected to violence were studied as an available sample that had referred to court, Forensics, consultation and non-profit centers supporting women. 228 Iranian and 112 Armenian women who had not referred to aforementioned centers were selected and adjusted to the first group in terms of age and time of marriage. The present study is a descriptive and correlative research in which the questionnaires of violence against women, gender socialization, supports and social capitals and mental health are employed. The findings of the study showed that Armenian women referring to court suffer from more violence than control group. Their gender socialization, accessibility to the capitals and social supports have been better than that of those in control group. Mental health of those Armenian women referring to court has been less than the control group and they suffered from severe depression. Availability of social capitals and support have been pivotal factors preventing their husbands from hurting their wives and following the sexual patterns has resulted in doing the act of violence against Armenian women more than before.
Results of the study also showed that Iranian women referring to court – compared to control group- are more likely to be exposed to different kinds of violence applied by their husbands. Gender socialization and their access to social capital and support are higher than that of control group. Those Iranian women referring the court seem to have less mental health when compared to control group. Meanwhile, access to social capital and support has led into less violence – from any sort- applied by their husbands. And following the gendered paradigm has accelerated the rate of the violence applied by Iranian husbands. Capitals, social support, gender socialization have played a dominant role in anticipating the rate of different types of violence applied by Iranian men.

Today, Internet with extensive penetration rate has affected different areas of life of people to create their own space through which they can escape the limitations of public and private spheres and express themselves.
People on Internet are converted to searchable lists and their daily life events and activities are not hidden from others any more.
This study aims to investigate the relationship between using Internet and the tendency to self-showing. Information was obtained from a sample of 225 subjects. Data were analyzed using SPSS software and the relationship between variables was assessed through correlation test.
The results showed that the rate of access to Internet, variety of internet services, and variety of purposes of people using Internet are all in relations with self-showing and personality traits; Also the more the tendency toward anonymity on Internet, the more was the tendency toward self-showing. Obtained data of the relationship between using internet and self-showing indicates that using more internet results in self-showing and expression of personal domain of lives of people.

Due to different reasons Nurses’ health is under great danger than the other social groups. One of the important reasons of stress and tension that is not usually addressed is the conflict between work and family life that can have an influential effect on their performance and health. Present study was an attempt to seek the work-family and family -work conflict among participant nurses. This is a cross sectional study and descriptive-Analytic. Number of 374 employed nurses in 8 Medical- Educational centers related to Gilan Medical university were selected by stratified sampling and were studied using a two-part triangulated instrument including Bio- data, and index of Carlson Work-Family conflict Questionnaire . Data have been analyzed by descriptive and inferential statistical tests (Spearman, Mann-Whitney U test, Kruskal wallis and liner regressions) in SPSS (17) software.Results of this study showed that work-family conflict in terms of pressure and family-work conflict in terms of time are most effective on work-family and family-work conflict among nurses. Linear regressions demonstrated that among personal and professional elements, the relevant ones with the work- family conflict were interest in job (p

This study aims to explain gender roles among youth through assessing charity marketing. This is a semi experimental study, pretest and posttest design with an experimental group and a control group. Statistical population were students of Mazandaran University. Through the matched sample for the test group and control group 10 cases were detected. In this study, people were exposed to a film of a public-service advertisement. Before and after each film a blood sample was taken from each individual. Participants answered a questionnaire that aimed to measure the variable of intent to donate. Finally each person was given a certain amount of gift card to decide whether to help that charity or not. To analyze the data and test the hypotheses SPSS18 was used. Results show that there is no significant difference between men and women in the amount of oxytocin hormone, intent to donate to charitable activities and donation amount to charitable activities.

In third millennium, knowledge management and knowledge sharing was introduced as a strategic need for educational institutions system. In fact, relying on human capital, ideas and information, will ensure long term excellence of the organizations and communities. At first hand, psychological empowerment is one of factors that influences organizations and firm's success, economic growth, and productivity. Researches indicate that there's a positive relationship between knowledge sharing and psychological empowerment. The purpose of this research is to assess the effects of psychological empowerment on knowledge sharing among mazandaran province female staff of ministry of education. The methodology of this paper is descriptive survey method, based on structural equation modeling, with questionnaires used to gather the required information. Reliability of the questionnaire was tested using Cronbach’s alpha and the validity was confirmed by specialists in the fields of human resources management, institutional behavior and knowledge management. The results indicate that the psychological empowerment and dimensions of psychological empowerment is a significant predictor of knowledge sharing among employees. In other words, the psychological empowerment does affect the knowledge sharing.