فصلنامه مطالعات فرهنگ - ارتباطات
پیاپی 15 (پاییز 1390)

The Outcasts is one of the most favorite movies in the field of the Sacred Defense)Iran and Iraq war) genre. And the film is produced in three episodes.The film is the best seller movie in this field, and the main characters in this triple are the same and didn’t change in each episode. There are three main characters in each episode. Haji Grinof is one of these characters he is a fanatic and opportunist person; But Haj agha is a devoted person. The other character is Majid Sozoki Who is a part of the Outcasts. Therefore in the cinema of Iran a new kind of character has been appeared so in this article the new kind of character has been named the outcast soldier In this paper we have tried to find the ups and downs of soldier role in the three episodes of the film by using the participation model of Greimas as well as by Narrative Structure Three kinds of characters named devoted soldiers, fanatic soldiers and outcast soldiers has been introduced and they have three different positions in the story such as subjected, supportive as well as deterrent. In spite of the name of the script the study has showed that in the movie the devoted soldiers are the main characters not outcast soldiers. The main story is around the devoted soldiers and they will be subjective at the end of each episode. The outcast have had the key role soldiers in episode 1 and 2, but in the episode 3 they have been neglected and marginalized.

The purpose of this study is to identify the trends of modernism as well as the attitudes to marriage and wedding and the effects of them on the mediators for choosing spouse as well as attitude toward Mahr (an amount of money paid by the groom to the bride at the time of marriage). The study has been done in 1388(2009); it is a comparative research also in this research Women Lived in Regions 1 and 11 of Tehran has been investigated.Theory of structural functionalism has been chosen as a theoretical framework. The survey method is used in this study. Although the simple random has been chosen. The sample size in the study includes 285 person, 165 of them belong to region 1 and 120 of them from region 11.the hypotheses of the study have shown the relation between mediators, Individual choice, wedding, the attitude toward Mahr and the trend to modernism. The result has displayed the significant relationship between modernism and marriage. In this research whenever the independent variable increases, the role of human mediated in choosing spouse have been decreased as well as the wedding will be eased. However the attitude toward Mahr and individual choice have the least associated with modernism.

Educational socialization is considered as one of the main goals of educational system in any society. It transmits the inherited culture to the new generations, expands the linkages between old and new traditions, and at the same time, it deepens the social integration and solidarity among citizens. Nowadays, there are several agents contributing to, or complicating the process of socialization especially educational socialization. New technological advances in the fields of information and communication with their great appeal are going to challenge the culture of societies, identity of individuals, and the proccess of socialization. In this context, it should not be forgotten cell phone with its unwanted but very influential role among our teens in shools.This study aimed at investigating the relationship between the pattern of using cell phone and educational socialization. Taking advantage from the theories of Castells, Geser, and Ingleheart, several research hypotheses were drawn and tested. Sample of the study is consisted of 280 sophomore, junior, and senior among high-school students in Koohdasht city who have been selected according to chochran sampling formula, and through two stages of sampling i.e random and stratified sampling. Some of the main results of the research are: In general there is a significant relationship between using cell phone and educational socialization. Students who use the cell phone a lot, and have an expressive view point towards it, or use it in unsuitable situations (unusual times and places), or use it for longer periods of time, then they experience less educational socialization. On the contrary, students who do not have a cell phone or they often use cell phone instrumentally, then they enjoy higher degrees of educational socialization.

This article will analyze the mechanism of framing visual identities in Yahoo 360 social media and how it is reflected among the audience. To be clearer, we intend to use a semiotic analysis to study identity-related image-makings and how they are related to reflection of life styles in Iranian virtual society. We will use Baudrillard's concept of hyper reality and simulation to explain the way users of yahoo 360 represent themselves and their identity. Similar to Baudrillard we also consider the contemporary Iranian society to be a visual and virtual world. The problematic of this paper revolves around the question of how in visual definition of Iranian life style, the simulation has replaced representation and reality has changed into hyper reality. This is a problem than can result in creation of a lack of consistency between reality and pseudo-reality or virtual reality in personal and collective images and dreams and in how people organize their mind. Methodologically, our research falls in the category of the interpretive and semiotic methods paradigm. Some of our findings indicate that there is little connection between the photos we analyzed and their contextual reality and simulation has replaced representation of life styles in choosing and placing the photos in yahoo 360 social media. Our findings are not directed at drawing generalizations and since we selected the samples consciously, this is only a collection of case studies of photos piled up to contribute to a debate on epistemological aspects of communications today and its particular computer-assisted communication. For example, we discovered that an intimate communication with virtual social media's atmosphere, compared to other internet sites, will result in believability of these social media and will expand non-Iranian image making in everyday life in Iran. Such problem indicates the necessity of filling up the visual vacuum about Iranian life which we tried here to cover part of it.

Designing the health messages is a interdisciplinary and it is included both new communication study as well as health education, of course the last has been important in the field of development communication. In this paper the effect of health messages on TV audience has been studied. The main question in the paper is how the media such as TV will change the behavior of people by producing and broadcasting the health data. The audience behavior is the main concern for the effect of messages however their attitude and trust to TV program have been considered. Health messages are a kind of massages which considered directly or indirectly the individual or social health issues such as health life style, prophylactic and treatment.The main concepts of the theoretical literature on this research are the kinds of health messages, the effect of the messages, different pathways and factors affecting them. in this study 600 person has been selected among the citizens of Tehran who are above 15 years. The survey method with Questionnaire has been chosen then the describing and analyzing method has been used for the results. The main finding of the research is the health messages are not enough for changing individual behavior so the interpersonal communication has the complementary role in media messages.

This article have been studied the representation of internal changes in1388 (2009) in Iran by BBCPersian. In this article we have tried to explore the dominant discourse represented, as well as the process and dimensions of making news by the channel, although we have attempted to explain the methods which are used in the form of media professionals discourse as well as dimensions of hegemonic discourse of the media, to make induced discourses for audience. The main issues which have been made by BBC Persian in 1388(2009) are as followed: making believe that violations of both human rights and civil liberties has happened in Iran, making believe that the Iranian government are inefficient, trying to Strengthen the opposition and making deeper political divisions in Iran, treating Iran to read its nuclear program, seeing the election as the chance for changing the regime, trying to make the religious discourse weaker, making believe that BBC Persian is an objective media, making believe that there was a frude election in Iran, creating anti regime excitement among Iranian ethnics and religious minorities. In this article we try to explain these issues by investigating the program and news reports of BBC Persian TV Channel. It seems that the main indications of BBC Persian discourse toward Iran in 1388(2009) has been the legitimacy crisis of Islamic Republic of Iran and Iranian threats.

This paper has studied the representation of Razavi Culture (the thoughts and teachings of Imam Reza) in the cinema of Iran by a brief introduction and overview of the most important films made about Razavi Culture after the revolution of Iran. In this paper we have studied the movie named “Kimiya “as one of the most important movie which has so many Spiritual connections to the Imam Reza as the main issue in the film. The movie can be considered as a part of the Sacred Defense genre. The method which has been used in this article is Qualitative methods of semiotic analysis; although the Roland Barthes model in analyzing the novels of Honoré de Balzac has been applied, the Scenes of the film that was related to the subject has been chosen and studied.