فصلنامه مطالعات فرهنگ - ارتباطات
پیاپی 29 (بهار 1394)

This research being implemented based on assessment of visitors satisfaction from 22nd international Quran exhibition which being considered within descriptive –surveying groups in information classification approach. Statistical society includes visitors which being used as sample method because of large crowded of visitors in exhibition hall (approximately 4242 persons). Empirical methods proof its reliability amongst some university professors and its validity through Cornbrash’s \alpha. The result represents that average satisfactions is intermediate to high among universities، internationals، written texts، ceremonies، Childs and adolescents، Islamic council، digital media، fine art، scientific sector، female sector، public relation، education and Quran writer According result، visitors were satisfied from Quran culture، Quran reciting development، moreover the booth guide and size was suitable meanwhile the time and date was appropriate but the publicity and the Varity of product was low to intermediate in exhibition hall.

Islam has sets of laws، rules، values and norms that ritualistically and symbolically influence both attitude and behavior of Muslim consumers. Therefore Muslims degree of religiosity should moderate their perceptions of advertisements which carry Islamic symbol. To test this moderating effect of religiosity، this experimental study examined the Malaysian Muslims women attitude toward advertisement portraying spokesperson with Islamic symbol of hijab. A total of 120 UPM female undergraduate students participated in four groups of experiment. Participants in each group were exposed to four different advertisements. Three of these advertisements portray a spokesperson without hijab and one advertisement portrays a spokesperson with hijab. Findings revealed that Islamic symbol of hijab significantly influences advertising evaluative efficacy and degree of religiosity positively moderates participants’ attitude toward advertisement، attitude toward brand، and purchase intention. Furthermore، the results revealed that this effect is not contingent upon or interlinked with the type of advertised product.

Communicative silence is one of the new discussions that have been studied in different texts of literal linguistics. This paper regarding to the roles and functions that Roman jacobson deems necessary for each of verbally communicative elements، investigates eloquent silence and its functions in Shams lyrics as an absent meaningful element that remains a trace of it. The question of this research is the kind and function of those six types of silence in contrast to speech and its purpose is to find those techniques that Maulavi uses as silence to effect on receivers in order to express appoint by avoiding of saying that to have a successful relationship. Studies indicated that silence in maulavi''s speech has different methods and functions and has a major role to activate audiences.

Membership Categorization، first explored as a term by Harvey Sacks in the mid-1960s. The primary efforts of Sacks led to present the Membership Categorization Devices (or MCDs)، in which the categories and their characteristics introduced. This article، studies the procedures of Membership Categorization as a discourse analysis approach، towards Pargar Programs، focusing on Religious Subjects broadcasted from BBC Persian during 2010 to 2012، trying to find key points of Sacks’ work in combination with Norman Fairclough''s semantics of three levels of description، interpretation and explanation. Findings show that just around one of the three words which representing Islam، were relatively positive، while the two of them، were negative and usually based on anti-Islamic stereotypes. Critical Discourse Analysis (CDA) of these programs emphases on one episode (Islam Nature) also shows that Pargar represented Islam as a religious of violence، putrefaction، untruth، anti-modernism، and anti human rights.

The way of visual representing women cover in private & public communities by considering religious culture of Islam & Islamic Iranian literature at Iranian paintings (miniatures) is the subject of this paper. The research method is reading common signs in miniatures hypertexts and analyzing their intertextuality to find the functions of lingual system & the context of miniatures on the women veil. In this approach, each painting includes a cohesive lingual system which combined signs of visual art, literal discourse & religious teachings. Simultaneous presence of these text in Iranian paintings, obliged transtextual analysis as comprehensive reading at comprehending these paintings. Thus selected works were analyzed based on this method. The sample was selected purposively and the reflection of women veil in public & private communities and the kind of their social presence were considered at reading paintings. The main question of this paper is: considering women veil, how the social interactions of women have been represented at Iranian paintings? Is the way of visual representing women veil at miniatures is dependent on their location in public & private places? The findings of paintings analysis shows that women images at Iranian paintings include an intimate concealing which is not so much dependent on the women presence in public or private places and the women have been imaged at both places by religious advised veil.

It is noted in the holy Quran that «God desired to give the feel of peace to the kinds of human been who lives within family as wife or husband». This is the best way to think the importance of family as an institution in each society and it could present the main dimensions of family as individual or social presence. Each family around the world has the special way of treating their children and contact others based on accepted values and norms of their societies. The values In Islamic society have special instructions. These orders and instructions are applicable through families. This paper aims at study Media’s functions as explanation and promotion of family values from Islamic viewpoint as well as fulfilling the desires of audiences. In this paper، by gathering data through documentary research method and analyzing many sources and existing researches tried to define a model for media to fulfill the desires of audiences effectively.

Urban visage is the language of city; the language that is the indicator of human’s perception or thinking of being in the world. «Building» is the symbolic and creative disclosure of thinking that reveals the approach of humans towards life in the world، and his or her view to the world and place. Contravention of the authentic meaning of a Building- that is dwelling، peace، intimacy، ensconcing، protection – involves contemporary human in the crisis of being «homeless» and insecure. Because of this crisis، contemporary human is alien or unfamiliar with his or her urban space even in his or her own city. Only when urban visage (face) is appropriated with content of the city (culture، beliefs، creeds،…) we have urban space. In this situation every element in the urbanization can bring familiar and meaningful feelings for citizens. Reflections on the authentic meaning of Building، place، space may present proposed pattern for authentication to urban face، the face that is language.

Angels and their nature have been attractive and questionable to human being in all ages. This attractiveness is not just because angels could not be seen by ordinary people as other components of the invisible world are being seen، but there are other reasons. Most important reason is the role of angels in existence world and their relations with mans worldly and Hereafter life. However، representation of angels in the western media contradicts Islamic truth and doctrine; but because of Magical power of the media has great effect on Public opinion. This paper has tried to analyze angels’ feature in national media according Islamic doctrine and suggest some practical and applied solutions for representing angels in the media. Results indicated that، media producers should be fully aware of the concept and doctrine of Islam In addition to technical affair of the media.

The epic of Ashoura in Karbala is one of the eternal epics of creation. This epic has been created by Allah the almighty for guidance of human. Mourning for Imam Hussein (Pbuh) is for reviving this epic. Although the quality and quantity of this mourning is different in every time and place but it should not disagree with wisdom and traditions. In this paper we introduced using of the Tatbir (Qamazani) as an act which wise people are not agree with. And there is no tradition or any historical evidence to confirm it. We narrated the verdicts of many Jurists in this ground for condemning this action. This action can be a pretext for the enemies of Islam for propaganda against Islam and Shiite thought..