فصلنامه مطالعات فرهنگی و ارتباطات
پیاپی 15 (تابستان 1388)

Samples of highly circulated Iranian newspapers were studied in this paper to answer the question of whether or not their front-page layouts are ideologically organized or merely aesthetically arranged. Methodologically, the Gunther Kress and Theo van Leeuwen’s multimodal approach was used in which four methods for layout are introduced and newspapers use one of these or a combination of them. In our study of Iranian newspapers, we reached a conclusion similar to Kress and van Leeuwen’s to the effect that the front pages of newspapers are not neutral and unbiased but try to ideologically direct their readers toward a specific meaning.

Gender Language which dominants the gender discourse of social climate in Iran, is one of the most influential phenomena in language and non-linguistic actions of individuals. This phenomenon has been revealed as a part of a common outlook on the concept of gender in among the popular magazines. Since the dominant ideology tries to incorporate and apply a self-constructed gender outlook that provides its interests, and since this has dictated itself powerfully in the individuals’ social being, we decided to study the influence and hegemony of this desire in the subconscious mind and the gender discourse in Iranian society. To this end, some of the stories in popular Persian magazines (published in 2007) were chosen with theoretical background taken from the Michel Foucault perspective and Norman Ferklaf methodology, the stories were then analyzed. In this study, the findings of each of the texts were analyzed with regard to the basic categories of male discourse, such as patriarchal, naming, property, wealth and fear. The findings suggest that subjectivity of people of the community, especially women, is influenced by an unconscious which carries the dominant gender discourse. Therefore, they follow actions not completely in accordance with their beliefs and desires, but rather support the discourse which is to be used as a tool for achieving the goals.

The main objective of this paper is to examine the reappearance of the social identity of intellectuals in cinema with emphasis on the Jenkin’s theory on social identities. In this analysis five movies namely “Hamoon”, “Objection”, “The Hidden Half”, “Unscathed Paper” and “One Little Kiss” with the theme if intellectualism have been evaluated and interpreted based on the three significant indices of the identity theory “Self”, “Social Interactions and Stimuli”, throughout “Time and Place”. In the final stage, based on definitions of the intellectuals as provided by Ale Ahmad in three aspects “Generating”, “Prestige” and “Disillusionment” which have been represented in the post revolutionary cinema, analysis has been made. The main conclusion reflects that major characteristics that have been considered for the intellectual such as courage, bravery and … are not present in these moves and merely the academic achievements are observed.

This paper examines social memory of clergies who study in traditional religious schools and its relationships with social indicators of the group. The main goals of the research have been exploration of principal elements of collective memory of clergy groups as well as explaining the respondents’ justifications for prominent events. This survey was carried out through distributing a questionnaire to clergy people of religious schools in Shiraz city. Through a probability approach of cluster sampling, 256 students and teachers were selected. They were asked about the most important national events in almost the last nine decades as well as their reasons for the importance of the prominent events. The relationships of independent variables to the prominent group memory were examined. The results indicated the absolute primacy of 1979 Revolution and War between Iran and Iraq memory among other ten events in this epoch. The great change, progress, religion and retrogress were the main categories for the justification of Revolution and War’s primacy. There are significant relationships according two variables analysis: Revolution’s memory and education as well as race; War’s memory and cultural consumerism. Education appeared in the final Logistic regression model for Revolution memory and cultural consumerism in War’s. Generally the results confirmed the Halbwachs theory of collective memory.

Today the cinematic narrative is one of the most important narratives in forming individual and collective subjectivity, which is a subject to ponder on. This article is to consider the ethic representation in the popular Iranian cinema throughout the first half of the 90’s decade in Iran and focus on the preferred reading. This article aside from examining the representation of he preferred ethic narrative among selected ovies attempts to indicate which ethic narrative has been able to attract the most audience among the society and to thus provide an outlook to the recognition of ethic interpretation of this section of the society. In this research, six of the best selling movies in the years 2001-2006 have been studied by semiotic methods. It is interesting to point out that despite numerous differences (genre, author, …) many common binary oppositions exist in these works, and there is also an almost similar ethic dialogue dominating over all works. Tolerence, honesty, joy, pure and non-hypocritical relationships are the accepted values in these movies. Moreover in most of these works, a paradox among the narrative methods in the inner layer and the preferred values(tolrerance) canbe observed.

The war remains a generation of warmen entering in to the society who found themselves with a change in to the dominant ideology: the epic ideology which was depended on revolution and war’s values was replaced by market and economic values. They didnt accept this change, and begain to express their dissatisfaction. They wanted to recover these values and believed that the war has not been ended yet. This article try to show this change in course of the Pierre Bourdieu’s theories about symbolic capital and the field. and to show how they respond to this problem in several films by Hatami Kia named Glass Agency, Red Ribbon. Wave of Dead, In the Name of Father. This Paper is aimed to show that heros’ claims about society’s unkindness to them are in fact a group’s claims who was outcasted by new group who is the representaion of new ideology.but representation of reality in these films ends in this point. And the displacement process is disordered by representational funections.

The media, especially television, is representing culture and everyday life. The representation is constantly followed with ideology. We try to illustrate the dominant ideology in TV series. In this article, it is illustrated that TV series represent consumerism. For this purpose, methods of representation of cultural and economic capitals in different social groups and, the relationship between represented commodities with social and economic status are analyzed. We used content analysis in this article and randomly selected 53 episodes of series that had been broadcasted between the years 1997 and 2004. Data reflect that economic capitals dramatically performed more than cultural capitals. The relationship among represented commodities and social and cultural status in these serials is in its lowest level.