مجله پژوهش های مدیریت عمومی
پیاپی 17 (پاییز 1391)

Currently, it is belived that human resource is competitve advantage and organizition capital, and therefore focusing the valuable role of talents in organization and their desirable management is very important and sensitive. With the emergence of terms such as talent management, we are witnessing a paradigm shift in traditional human resource managenent to new human resource management that includes attention to organization elites.The first step is to attract and retain talent in the talent management. The purpose of this paper is to indentify and rank the most important factors to attract and retain academic talent in university. The research is application and doing with quantitative and describe methods in the University of Tehransampling is Simple random and tools Data Gathering is questionnaire.The collected data were analyzed with SPSS software and results show that “the atmospher of research in university” is the most important factor in attracting and keeping talents in University of Tehran.

This paper has examined the relationship between human resource competencies with business strategies and human resource strategies. In this regard, Office of Iranian Petroleum Company in Tehran was as a study population and 218 subjects were selected from managers and senior executives with using a stratified random sampling. This study was a descriptive – analytical research. Regression and correlation tests were used In order to test hypotheses. The results showed that the first research hypothesis was confirmed, Therefore business strategies have a direct and positive impact on human resource strategies. The second and third hypotheses also were accepted, As a result, business strategies and human resource strategies influence human resource competencies positively and directly. This research also showed that Differentiation strategy has a stronger and more cohesive relationship with human resources competencies in Compared with Cost leadership strategy. Therefore, based on these findings, is suggested that the organizations align their business and human resource strategies, to precise Attract and manage its talents and help for its human resources to obtain human resource competencies and support them.

The purpose of this article is the design and development a fuzzy model for measuring information technology firm's performance through integrating BSC and fuzzy MADM techniques. This research was performed with survey method. The statistical population of this research is consisted of informational technology firms of Tehran city which of among them, the five firms are randomly selected. In each firm, ten managers and expertise for measuring firm performance in term of three perspectives of business processes, growth and learning, and finance, and also ten customers of each firms for measuring firm performance in term of finance perspective are randomly selected and participated in research. Also, The data are collected by two questionnaires. The collected data is analyzed by the developed fuzzy model. The results of this research show that the four of BSC perspectives have equally importance degrees for informational technology firms. Meantime, the firms Diyar, Rasa, Afra, Rahbar, and Roz acquire the first to fifth ranks according to sensitiveness analysis in term of "V" values of 0.5 and 1 (group utility Maximum). The designed fuzzy model in this article has advantages as below. It can capture the vague and uncertainty of assessment of experts and assessors evaluation judgment in during of measuring the performance of each firm in term of BSC perspectives as well as their importance indicators, and as a result, rank information technology firms in term of their performance. The results of this research help information technology firm's mangers that firstly, to inform of own firms performance in term of BSC perspectives, and consequently, formulate strategies in order to improve them. Secondly, to assign the narrow and rare resources of own firm to enhance the performance non-finance and intangible indicators of own firm in order to acquire competitive advantage, as well add information technology firms managers knowledge and cognitive.

In marketplace of business, there is a significant attention to the concept of communication between service providers and customers. Something which is important today is having a qualified communication with customers to improve their perceived subjective quality of the service, which leads to create customer loyalty. Relationship quality with customers influenced on multiple factors such as quality of relationship with the customer, perceived quality and effective customer loyalty and gain competitive advantage for organizations in particular can cause in the service sector. This article has been studied the model of impacts of relationship quality and customer perceived quality on customer loyalty. Data for this study with non-random available sampling from five star hotels in major city of Mashhad by using a questionnaire was gathered. This study is an applied research with descriptive nature. Considering its data analysis method, it is a structural equation based research using smart PLS software. The result indicates that relationship quality with customers has impact on both perceived quality and customer loyalty. Also the indirect impact of relationship quality with customers oncustomer loyalty through perceived quality was confirmed.

This study aimed to investigate the relationship between targeted organizational forgetting and organizational agility in electronic Industry in Shiraz. The methodology that used in this study was a descriptive correlation The study population is consisted all staff 43 people of the organization of information technologies and communication in Shiraz Municipality. In this study Mahmoudvand’s questionnaires of targeted organizational forgetting and Hosseini’s questionnaires of organizational agility have been used. To determine the validity, the judgments and the feedback of professors and experts in the set. Reliability of this questionnaire by using Cronbach's alpha was calculated 0.85 and 0.96, respectively. In this study, Simple random sampling was used and the sample size is 38 people according to Morgan table. To describe Data the frequency, percentage, mean, standard deviation, And For data analysis, Pearson correlation, regression is used Pearson correlation analysis showed that there are significant and positive relationship Between the Unlearning component of organizational forgetting dimensions with all of organizational agility components Also there is a significant and positive relationship between avoid bad habits component with technology and market components of organizational agility. But there is no significant relationship between bad habits Components with other agility components such as integration, team building, quality, change, development and welfare of employees. And so the results regression test show that targeted organizational forgetting targeted institutional has have a good predictor of organizational agility And that between targeted organizational forgetting components, unlearning component had the most predictive of organizational agility.

Intensifying competition in Iranian banking system made great banks vulnerable against guerrilla strategies of small ones. In this situation it is critical to maintain the relationship between banks with their customer for saving their market share. One indicator of bank-customer relationship strength is brand resonance. This research aims to assess determining factors of brand resonance of Bank SADERAT based on Keller’s brand equity pyramid. A 31-items questionnaire was designed and filled by self-report method from sample of 383 customers by quota sampling approach. Results revealed a positive effect of brand salience, brand performance, brand imagery, brand feelings and brand judgment on the brand resonance of Bank SADERAT. The biggest effect of independent variables on the brand resonance based on standardized beta coefficients are: brand feelings (ß=0.489), brand imagery (ß=0.173), brand judgment (ß=0.119), brand performance (ß=0.112) and brand salience (ß=0.099). Freidman test showed the priorities of brand equity components as below: brand imagery, brand resonance, brand salience, brand feelings, brand performance, and brand judgment.

Efficiency measurement in industrial & manufactural organizations and comparing the efficiency of their units is one of the most important approaches in the industrial area. In this paper, GRA and DEA models have been come together to evaluate suppliers in a manufactural- industrial department. The main purpose of this article is finding the representative indicators for applying in DEA model. In first step the GRA technique has been described. In the next part, the suppliers efficiency has been calculated by DEA model. Finally, the relationship between indicators has been discovered by GRA model and with determining the representative indicators, evaluating and ranking the suppliers have been done again by DEA model. The results show that in first state 6 suppliers determined as effective suppliers and in second state just one supplier determined as a effective supplier. Therefore, by using the GRA technique, suppliers efficiency scores have got better, so the isolation power of DMUs have been increased.