مجله پژوهش های مدیریت عمومی
پیاپی 5 (پاییز 1388)

The increased attention recently paid to the phenomenon of knowledge generation so that the knowledge production and software movements have engaged in minds of all policy markets as science and research planners. In the vision of the country promotion of knowledge generation and achieving the first rank of science production has been set as the main goal. Therefore in order to achieve such a rank in the region it is required to push frontiers of knowledge generation and science production and set the knowledge production management. Consequently universities as the main engine of knowledge based economy play the basical role in developing scientific community of the country. Since the university system has not transferred from pure science consumerism to science production, it neither has any effect in the world science community nor in its own society. This research could help develop a cohesive model for knowledge management may facilitate the process of knowledge generation in Iranian universities. This paper set out to scrutinize the relationship among the knowledge management factors such as empowerment factors, process, and organizational performance and finally develop a cohesive knowledge management model to improve organization performance.

This paper examines ethical climate, s relationship with organizational commitment, job satisfaction, and turnover intention among employees of payame Noor University in East Azerbaijan. This is a field research and it is consisted of five hypotheses. Tools of data collection was a standard closed-ended questionnaire that contains 42 questions; 7 questions for ethical climate; 9 questions for organizational commitment, 20 questions for job satisfaction, and 6 questions for turnover intention. Statistical population of research was employees of payame Noor University in East Azerbaijan Province. Statistical techniques that used were regression analysis and correlation coefficient. The data was analyzed by SPSS software. Based on the results of research, there is a meaningful and positive relationship between ethical climate with organizational commitment and job satisfaction; and there is a meaningful and negative relationship between ethical climate with turnover intention. Thus there is a meaningful relationship between ethical climate with employees, job attitudes and behaviors.

Although the relevant criteria of women development in participating are considerable in recent years, they are still rarely occupied in authoritative and managerial positions with sufficient pay.The aim of the present study is to clarify the obstacles of women promotion to the mentioned positions such as: family, organizational, psychological, social – cultural, and communicative ones.This study is of descriptive one in which 140 female high school teachers with at least 3 years experiences responded to the prepared questionnaire made by the researchers.The findings have shown that the family, organizational, Cultural-Social obstacles played an important role in not promoting women in those positions and mental and communication obstacles do not impact.

If a job performance could not be measured, it won`t be understand and also, won`t be managed and controlled. Therefore so called jobs will never be improved at all. The difference between a real and suitable performance is possible by a true measuring. In this report, we measure the performance of Kashan Communication Office to recognize the obstacles and relative problems and finally offer some suggestion to improve it. The sample was choosed among communication experts in an random order. Data gathered by a questionnaire and analyzed by One-Sample T-Test Method. The concluding remarks show that there is a significant relationship between effectiveness and training of staffs with their performance appraisal. In other hand, there is weak relationship between the efficiency and motivation of staffs with their performance appraisal.

Selection of organizational strategy is a Multiple-Criteria Decision Making (MCDM), which management choices play an important role amongst practical criteria in making final decision. In the end of this article we will demonstrate that how by using of programming process and strategic decision making and using of Group AHP Technique managers could decide most effective and adoptive decisions regarding to changes of effective external and internal parameters toward firm's purposes.Thus we gave a questionnaire to the 17 managers and specialists, it consisted of 134 questions, after analyzing collection data, it was clear that results due to "Group AHP" decision making method has selected the "Development of Iraq’s Market strategy" as the best strategy and the other strategies were ranked based on importance as following:, Development of Iran’s Market strategy, backward integration strategy (Acquisition of clay mines), forward integration strategy (Increasing of distribution channels), Development of Armenia’s Market strategy, concentric diversification strategy (Production of different types of hollow bricks) and horizontal integration strategy (Acquisition and Development of old brick factories).

Now adays, we can not refuse the impact of marketing and advertising on the organization survival and growth in the competitive and turbulent environment, especialty banks. In this Context first Offerred The Algorithm Of a Advertising Campaign And then for assessing the efficiency of ad are used AIDA model, According to this model to affect costumer ad should pass 4 steps consisting of awareness, liking, willingness and purchase (costumer attractiveness), The research variables included two independent variables (TV Advertising) and dependent (create customer awareness, create interest in customer, create willingness and attract customers). According to the main title of the research one main hypothesis & four specific Hypothesis were design, The hypothesis one to three assessed the advertising communication effect and the forth Hypothesis evaluated the advertising selling effect. The research community has been chosen from the city of Babol from which 200 samples of active costumers in bank where selected, Furthermore for the test of the hypothesis Regression and Fridman tests were used and also for reliability test Coronbakh Alfa test was used. The results show that TV advertising of the Refah bankُhas been successfully implement regarding both communication effect and selling effect, Therefore We conclude that the Refah bankُ s TV advertising has had a positive effect to attract customers and coincide with AIDA model and offerred proposals too.