نشریه مطالعات مدیریت گردشگری
پیاپی 23 (پاییز 1392)

Annually, many of tourists travel to other countries in order to cure themselves and enjoy the tourist attractions of the country simultaneously. Currently, this type of tourism is very common and has turned into as asset in the pursuit of sustainable development and economic fertility in most countries. Regarding the fact that tourism is a low-cost industry with a relatively good profit, many developing countries have taken advantage of it and planned for its development. In line with what said, the present study aims at investigating and evaluating the impacting factors on the medical tourism development in Shiraz megalopolis. The dominant approach of the study is developmental with a descriptive, analytical methodology based on survey. For analyzing the data and testing the hypotheses, multivariate regression and path analysis were used. The statistical analysis was done by SPSS 19.0 and the map was drawn by Arc GIS. Findings depicted that while all the quality, culture, facilities, possibilities and ICT factors had a direct and positive relationship with the development of medical tourism, price bore a negative and reverse effect on it. In other words, the more prices increased, the less medical tourism developed and vice versa. Path analysis of the above mentioned also showed that all the factors namely, price, quality, culture, facilities, possibilities and ICT, in a direct and indirect way influenced the development of medical tourism in Shiraz.

This research is conducted with the aim of ranking the factors affecting the success of airlines’ strategic alliance, using experts’ points of view. For this purpose, based on the Hoffmann and Schlosser’s (2001) model for "Success Factors of Strategic Alliances", stages of the alliance evolution and its success factors were determined. Afterwards, the effect of these factors on the index of strategic alliance success and partner's satisfaction, were evaluated using the following criteria: financial success, market success, competitive condition improvement, and sustainability of the alliance. In this regard, points of view of 13 airline experts were sought. The initial questionnaire was formed out of the primary data taken from the interviews and observations, as well as the secondary data from library studies, which provided the tool for assessing the factors with most impact on the success of the airlines’ strategic alliances. Applying AHP, and with the help of the second questionnaire, the mentioned factors were ranked based on their impact on the alliance’s success. The resulted model indicated that the elements of alliance strategy symmetry with organization strategy, top management support, complementary competencies, trust-based mutual relationship, and agreement of fundamental values and objectives, all had an impact on the strategic alliance success or failure. Findings also revealed that the two factors of alliance strategy symmetry with organizational strategy, and the partner selection stage, had the most impact on the success of airlines strategic alliance. It has also been cleared that the market success was the confident criterion for evaluation of airlines alliance success.

Alamvachini ceremony is one of the ancient ritual ceremonies performed in Shaheshahidan village in Guilan province. However, despite the vehement reception of this event by tourists, the insufficient infrastructure and facilities cannot cater to the tourists’ needs.The purpose of this study is to identify the factors impacting on the attraction of tourists to this village and on taking part in the Alamvachini ceremony. This is an applied research with a descriptive – analytic method. The study population includes all the event participants out of which a sample size of 322 was calculated according to the Cochran’s formula. Data were gathered through library studies, field observation, and distribution of questionnaires, and were analyzed by Factor Analysis. Results reported the economic factors as the most critical element in the development of tourism in Shaheshahidan village.At the end, it is proposed that government and private institutions should proceed to invest in tourism, thereby ensuring the survival of the event as a cultural heritage and fostering employment and income in the area.

Diversities in the attractions and tourism facilities of Iran’s southern coasts on the one hand, and different tastes of tourists on the other, increase the ambiguity for tourists to choose between these destinations for travel. In this regard, the present research aims at providing a pattern for travelling to these areas. It uses the views of a number of 71 experts and 403 travelers, who were judgmentally selected for the data collection. After, employing AHP and the EC software, the sextet coasts (Chabahar, Bandar-e Abbas, Kish, Gheshm, Bushehr, and Ahvaz) were ranked based on their attractions and tourism facilities. In the achieved pattern, each coast is allocated a rank, placing Kish as the best coast, with Chabahar, Gheshm, Bandar-e Abbas, Bushehr, and Ahvaz following respectively. Suggestions for tourists, tourism agencies and coastal city managers come at the end.

Travel for treatment and recovery is one of the most important tourism objectives. Preventive tourism is a branch of health tourism, in which, traveling is done in order to use natural resources for preventing physical and mental problems.This study pertains to the identification and prioritization of the suitable strategies for Ramsar’s spa tourism development. It is an applied, descriptive-survey research using a case study. The reliability coefficient of the questionnaire used was 0.8. The statistical population of the study comprised 45 experts and local elites in the ambit of Ramsar tourism, all of whom were also taken as the sample population. The internal and external factors evaluation (IFE) matrices’s results were 3.62 and 3.51 respectively. With application of SWOT, the quadruple strategies were identified and the spa tourism strategic location of Ramsar was marked the using internal and external factors matrices. Results implied that the aggressive-developmental strategy was the most proper method for the management of activities. At the end, Quantitative matrix of strategic planning (QSPM) was employed for presenting the best suggested strategies.

Iran is a country with great capacities which have hitherto not been properly used for tourism. One of the principles of tourism development is tourism demand. This study aims at examining the factors influencing the demand for international tourism in Iran. For this purpose, the number of incoming tourists has been used as dependent variable of international tourism demand. The effect of the real income per capita of the ten countries with the highest number of tourists to Iran, Consumer price index of goods and services in Iran, market exchange rate, degree of economic openness and the dummy variable of Islamic revolution and the war were estimated as the independent variables. Autoregressive Distributed Lag model (ARDL) was used for the estimation. Results indicated that the real income per capita, market exchange rate, and the degrees of economic openness variables had positive impact on the in-coming of tourists, while the consumer price index of goods and services in Iran and the dummy variable (revolution and war) proved a negative effect.

The main purpose of this research is to assess the Impact of Rural Tourism (IRT) from the viewpoint of the rural community. The study instrument is a structured questionnaire with close-ended questions with confirmed validity and reliability. The target population of this research includes all rural people in Fooman township of Gilan province (N=96,778) out of which a number of 198 residents were selected as the statistical prototypes using the Cochran’s table. Finally 194 questionnaires were analyzed. The descriptive findings of this study demonstrated that littering and the increase in the revenues of the state organizations were the main impacts stated by respondents. By applying Factor Analysis Technique, the affecting factors were reduced to nine. These factors expressed nearly 72% of the total variance of the variables.