فصلنامه مدیریت بازرگانی
سال ششم شماره 22 (زمستان 1393)

The purpose of this study is to specify corporate social responsibility effect on relationships quality (organizational trust and job satisfaction) and its outcomes (organizational commitment and turnover intention). CSR was measured by four dimensions: economic، legal، ethical and philanthropic. This research is a descriptive - correlative one and is done as a survey. The statistical population is from Kayson Company. 7 running projects of the company were chosen. This company has 1662 employees. 315 persons were selected as sample. The sampling method was random and the members of sample are proportional to the number of employees in Kayson Company in each project. For the analysis of questionnaire data، SPSS and LISREL softwares were used. Statistical results are presented in statistical and descriptive analysis. The results of the research model by LISREL software shows the reliability and validity of the proposed model. The findings of structural equation modeling showed that among four dimensions of social responsibility، only the economic one has a significant positive effect on organizational trust; Moreover، ethical and philanthropic dimensions has had an effect on job satisfaction. Also the effect of relationship quality on its outcomes has a significant meaning among all the variables (except the effect of organizational trust on turnover intention).

Nowadays in growing and mature markets، one of the most efficient techniques is making the strong distinction. This distinction is achieved by developing the concept of corporate social responsibility in products and services. Consequently، the aim of this study is to evaluate the impact of CSR on consumer decision making in the food maturing market. The companies in this market produce frozen، meat and dairy product. This research is a practical study، In terms of methodology this is descriptive - survey study and In terms of content is a correlation. The study populations are consumer''s food products including dairy، meat and freeze products. Also the sample size was 199. Data collected from the questionnaire and also we use survey and library methods. For data analysis، tests were used to assess data normality and confirmatory factor analysis and structural equation modeling in LISREL and SPSS software packages. The results indicate that corporate social responsibility in the food maturing markets، both directly and also mediated promotion has an impact on consumer decision making. However، direct effect of this agent is stronger than the indirect effect.

The aim of research is The Effect of brand community on brand characteristics. The model of research has been formed with using variables; brand community identification، brand community commitment،brand identification، brand attachment، brand commitment and perceived community - brand similarity. This research is applied research according to the purpose of research and according to research method is correlation. Required data is collected by using questionnarires and survey methodology. The statistical population of this research has been Club Bank Mellat in the city Yazd and was used from stratified sampling to select the samples and collected 180 sample. In this study،The confirmation of the relationship between variables and factors of the PLS confirmatory factor analysis techniques The variance of a technology-driven modeling and feasibility study of the theory and measures Simultaneously and provides an offset variable is used. The variables studied by Soble test has assumed the role of mediator. Results show that there are a significant relationship between brand community identification and brand identification، Also brand community identification influences brand community commitment positively. According to findings of the study، Brand attachment mediates brand community commitment''s positive influence on brand commitment. Brand attachment mediates brand identification''s positive influence on brand commitment.

In recent years as tourism industry growing، the importance of tourist satisfaction assessment has been noticed as a tool for developing competitive advantage. Because those tourists who have visited the destination are the most reliable source of information for potential tourists and satisfied tourists may have a positive word of mouth recommendation. The study aimed to examine antecedents and consequences of tourist satisfaction in six tourism-related service sectors in Isfahan and calculate overall satisfaction with the destination. Structural equation modeling is employed to investigate the relationships amongst the constructs. The findings show the positive effect of perceived performance and assessed value on tourist satisfaction. On the other side، tourist satisfaction has a negative effect on complaint intention and has a positive effect on loyalty. Across the six tourism-related sectors، the Attractions had the highest rank in tourist satisfaction، followed by Transportation، Hotels، Restaurants، Retails Shops and Immigration. Also the overall destination satisfaction for Isfahan is 82. 50.

Purpose of this study is investigation of effective factors on brand equty with enphasising on monetary and non-monetary promotion and corporate image among students of Shahid Beheshti University. Evaluation of variables conducted by means of questionnaire. After determining reliability and validity، questionnaire was distributed in sample that includes 344 students of Shahid Beheshti University. The Method of research is Survey – correlation and based on structural equation. This study show that advertisement and promotions effecting brand equity. Nevertheless advertisement has positive effect، but effect of promotions was mixed. Effect of monetary promotions on brand equity was positive and effect of non-monetary promotion was negative.

Although the organizational learning is often known as a goal، but in the view of many stakeholders the final aim of many organizations is optimization of financial results such as productivity and innovation is among various factors which optimize the organizations financial performance، however، as firms seek their financial performance improvement، higher profit and minimum cost، it is necessary to understand how the organization learning and innovation are effective on the organization financial performance. With respect to the research analytical model، the main aims of the present research are: the examination of organization learning effect on firm''s financial performance mediated by innovation process، and the exploring of interrelation between the organizational learning and innovation، and between the innovation and financial performance. The research has been undertaken on industrial and performance. The search has been undertaken on industrial and part manufacturing estates located in Golpaygan city and following some analysis''s using LISREL software، the proposed hypothesizes were accepted.

The Companies need to identify the factors affecting their export performance to survive and succeed in export activities. Identifying the interior items because are controlled by the companies، are very important for export promotion. To evaluate the impact of these factors on the export performance of companies، an applied and descriptive research (correlation - regression analysis) has been done in the range of exporting pistachio companies in Tehran. According to the conceptual model، which is combined from the models presented in this case، is used questionnaires to collect field data from 135 companies engaged in export pistachio in Tehran. Regarding the limited and determined society size، formula for finite population sampling is used to calculate the sample size. The sample size in this study، is 135 exporting pistachio companies in Tehran. The analysis of data shows interior factors such as property management and access to resources، has got a significant positive impact on export performance. All but two of the eleven sub-hypothesis have been confirmed. Based on these results، recommendations are provided for improving of export performance of exporting pistachio companies in Tehran.

The purpose of this paper was to investigate effect of entrepreneurial marketing on innovation with Consideration moderating effect of two-factor learning orientation and organizational structure. Then assess the relationship between innovation and the marketing performance. in this research sales and marketing managers of 42 sample companies in three industries were selected، industrial automation، Telecommunications and communications، computer and digital equipment. For Collecting data Was used questionnaire with acceptable reliability and validity. 250 questionnaire were distributed in the 42 companies in three industries. 195 questionnaires returned and were analyzed. To test the hypotheses spss19 software is used. Analyses results revealed that entrepreneurial marketing are positively related with innovation in the three industries. and innovation are related with marketing performance in the three industries. also results of this study revealed learning orientation and organizational structure have moderating effect on the relationship between entrepreneurial marketing and innovation in the three industries.

The purpose of this study is identifying effective factors and barriers to loyalty in electronic banking services in the private banks customers. For that goal، a survey was done with a questionnaire sampling from 420 the customers of private banks in Golestan province، who have used electronic banking services in 2011. The results indicated that seven factors in order of preference، customer satisfaction، mental image، service quality، trust، switching costs، service attributes، perceived service value have been affected in creating customers e-loyalty. In addition، four barriers in order of preference، technical، security and privacy، financial and economic and cultural and social have had deterrence role in customer''s loyalty in electronic banking services.

The purpose of this study is to develop a brand equity model for Isfahan as a tourism destination. The statistical population of this study consists of the inbound tourists who have traveled to Isfahan in November 2013. A sample of 200 tourists has been selected from this population. A self-administrated questionnaire has been used for collecting the research data. In order to analyze the research data and test the hypotheses، both descriptive and inferential statistics have been used. The results reveal that the tourism destination brand awareness influences significantly the perceived value، tourist satisfaction، tourism destination brand image، and tourist loyalty. The results also indicated that the perceived value influences tourism destination image، tourist satisfaction and loyalty significantly. The findings also showed that tourist satisfaction influences significantly tourism destination brand image and do not influences tourist loyalty significantly. Finally، the results revealed that tourism destination brand image influences tourist loyalty significantly.

Created by changing the approach to financial services and created the idea of a united and focused on providing financial services،Bancassurance is a concept that every day more and more attention has been from both the insurance and banking industry،to be able creat synergy،They are responsive to the business environment، competition in this field. Planning and strategic management in this space requirement is considered، Therefore، for successful implementation of this concept، Understanding the Critical success factors of bancassurance as one of the steps for planning and strategic management، it is essential. The present study is a survey-descriptive research that aims to identify CSF of Bancassurance. The theoretical framework for this study is based on extracted from the literature is variable، is founded، Using a questionnaire at the beginning of process and the factors that were critical factors were investigated using exploratory factor analysis، they were classified، The results showed that the key success factors of implementation Bancassurance be made in 5 categories

Iranian governments have tried to increasing the non-oil export by providing export incentives in various forms and shapes. Because of the potential ability of Iran in the export of auto parts، this study identified the impact of export incentives in the automotive industry and determined the levels and their relationships in the form of an Interpretative structural model. The Statistical population of this research includes senior managers of auto-part companies in Tabriz city that which are active in the export of auto parts. Research final result includes an integrated model of export incentives in the automotive part industry with unilateral or bilateral ties. This integrated model is obtained by examining the relationships and levels of export affecting incentives the automotive industry. This model helps administrators and decision-makers in the field of trade and export، to have comprehensive view on the complex relationships between effective incentives affecting the areas export of auto parts export. It also enables managers and decision makers to have proper orientation and to identify priorities in their policy.