نشریه کاوش های مدیریت بازرگانی
پیاپی 11 (بهار و تابستان 1393)

This paper seeks to describe an integrated management systems approach for the integration of corporate sustainability into Other Marketing Models in I.R. Iran Automotive industry. At first step an extensive review of published literature was conducted and an original framework for structuring the integration of corporate sustainability with other marketing models was determined. Then the framework was developed by experts with qualitative methodologies as deep interview and open questionnaire. At finally the research conceptual model was revised and completed by focus groups. Results shown Internal Marketing, Integrated Cultural Marketing, Social Marketing, Innovated Marketing, Lean Marketing, Strategic Marketing, Green Marketing, Ethical Marketing and Humanity Marketing are effective in realization of Sustainable Marketing in I.R. Iran Automotive Industry. Then in quantitative analysis, the model was evaluated by using multivariate regression and ultimately the ethical marketing, strategy-driven, innovative and humanity marketing were identified as 4 effective models to achieve sustainable marketing. At the end, after discussion some research and practical suggestions are presented.

Organizations differ significantly in their inclination to deploy E-Commerce (EC). It is necessary to determine the effectiveness factors in organizational inclination to deploy EC, then by analyzing them help the firms design appropriate interventions in order to control it. The basic purpose of this research is, surveying the factors that affect electronic commerce in appliance industry. So, the main question of the research was: Which factors influence the developing of electronic commerce in appliance industry? Based on the results of this research, environmental and organizational factors and managerial characteristics can affect developing of e_commerce, which strongly affect developing of e_commerce in appliance industry in the future.

The purpose of this Research is Developing a Theoretical Model for Alignment of Production, Marketing and Business strategies that to survey Conditions and factors of strategic alignment using Grounded Theory. For Developing the theoretical model of Alignment strategies we used Grounded Theory Research Method. The statistical community in this study consisted of middle and senior managers of three branch pishgaman kavir group over the years 1389-90. Data collection of this study is extensive literature survey, strategic Alignment researches and various structured and semi-structured interviews. Data collected were analyzed in ATLAS.tiTM software. The results of this study indicated that product represents the cornerstone for the strategy congruence in the company, being all strategies formulated around it and being the real linkage between marketing and manufacturing strategies. The output of marketing strategy and business strategy is related to the product and it works as an input for manufacturing in terms of product characteristics and production requirements.

Attributing human personality traits to the commercial brands is an issue which has been the focus of researchers in recent decades. Aspects of brand personality, however, may affect consumer preferences for various reasons. Sincerity, excitement and competence imply inner man personality traits, sophistication and ruggedness imply people willing and wishes. So it can be inferred that brand recognition by customers –a brand which has some similarities to person’s personality traits-can define the close relationship between psychological aspects of the individuals and their emotional features. According to the description, this study aims to survey the relationship of consumer personality traits and brand personality. Statistical population of this research is buyers and owners of the Hyundai cars in Isfahan city Structural equation modeling technique was used in order to analyze data collected by questionnaire. The results showed that personality traits have relationship with consumer's brand personality.

Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension. In this study, according to the crucial role of the brand, we analyze the role of brand equity on Evaluating Consumers’ Attitude towards Brand Extension of Barez tire in the city of Kerman. The population in this study is the consumers of Barez tire in Kerman and the sample size is 171 patients. To obtain this population, we use random sampling method and an infinite population formula. The data collection tool in this study is a standard questionnaire and for reliability of this questionnaire, Cronbach’s alpha coefficient is used. By the use of structural equation modeling (SEM), we examine the causal relationship between the brand equity and Evaluating Consumers’ Attitude towards Brand Extension. Besides, the fitness of Aaker model has been evaluated in the industry. The results show Brand Equity significantly affects the evaluating of consumers’ attitudes toward brand extension. However, Brand awareness and Brand Loyalty are more effective than other factors.

Impulse buying is the half hidden behavior of consumerwhich the sellers can attain through different stimulants to increase their own selling. To have higher success, all the factors influencing this behavior must be identified. The present study is an applied one in goal and survey-descriptive in nature.The tools used to collect the data with a 40-item questionnaire.The validity and reliability(86%) of the questionnaire were determined and it was distributed among the sample research.Regarding the results, it was specified the all four main factors influencingthe impulse buying,i.e individual,situational, product-related, and psychological factors, have significant relationship with impulse buyingbehavior.Among the dimensions related to main factors,all aspects have significant relationship with impulse buying behavior except age,joy of shopping,marketing promotions, product design and self-esteem, which were confirmed.