فصلنامه مطالعات مدیریت راهبردی
پیاپی 24 (زمستان 1394)

The perception of this fact that improving the economic cycle, is required to the economic growth of the small and medium enterprises in the countries, Therefore, the importance of investment in this sector and develop a strategy to attract foreign direct investment in these companies can be the effective stimulus in this area. Hence the research ahead deals with the planning and strategy development for identifying and ranking 14 effective factors. To analyze the obtained data SPSS and for ranking the factors Friedman test has been used. Among these back, guarantee profits, capital, preventing the confiscation, and nationalization are the most important priority.

The consequences of the bankruptcy of trade companies not only influence the companies themselves, but also the whole economy of a country. Therefore, some countries have tried to avoid the bankruptcy of companies through different methods, and France is one of them. The present study exploits an analytical-descriptive approach to investigate the existing ways in the Iran’s bill of trade and France’s law to avoid bankruptcy, and shows the importance of this kind of provisions to avoid bankruptcy in France. Also, in our country, some useful percussions were considered in the trade bill legislated in 2006, which unfortunately were removed in 2013, and it is expected another attempt to be made for rearranging some rules in this field, because these rules will offer opportunities to companies and managers unsuccessful in the unsteady market for reviving their complex, prevent them from bankruptcy, and inhibit its negative effects on the economy of the country.

Public policy in a simple process involves three main steps: formulation, implementation and evaluation of the cause. On the way to full implementation of the policy, the issue at hand, there are inhibiting factors and bottlenecks the identification of the major ones in order to effectively implement the policies of the main objectives of this research. And because public policy is inherently a complicated area considered to be under the necessity of diversity has to be complicated to be treated. So we can say that, faced with the structural complexity of the issues that different stakeholders have different views to increase the use of Soft Systems Methodology or SSM is to solve management problems. The shortcomings of this approach in the modeling phase, an incentive for the use of system dynamics (SD) is established. In this study, using a combination of SSM and SD modeling approach for implementing the policy Organization system is discussed. This study was a qualitative interviews were used to collect data. Thus, according to the definitions root of the office, workers and employers, 5 patients were selected and interviewed. A combination of purposive sampling and snowball's judgment. The paper shows that there are obstacles on the path to implementing a series of Organizational policy, In this paper, these barriers are examined from the management, workers and employers surveyed, After explaining this point, the relationship between them was expressed in the form of conceptual models. Finally, by comparing the optimal parameters, the parameters in the study was obtained from the experts, It was found that all the criteria for technical and cultural During the study period there was no possibility of its implementation and monitoring of changes in the long run it should be.

Today, s tourism industry is a growing section of service sector in the world. One important factor of such a development is marketing industry. In many provinces of our country there are great potential of tourism, that of unfortunately, there development are neglected. The province of Chahar Mahal & Bakhtiari is one of them. The objective of this research is to identify the role of marketing in the development of tourism industry. In the province of Chahar Mahal & Bakhtiari. In this research four variables of management decision making adjustment, development of basic structures, culture of tourism reception, and marketing activities were considered. The statistical population of the research was in categorise the first one including all experts, authorities, of public sectors related to tourist industry, hotels and catering industry, traveler and tourist agencies in the province, and second category were the tourists and traveler whom visiting the historical places and tourists attraction of the province the sample size of each groups were ninety one and data collected through the simple random sampling from both categorize of respondent. The collected data was analyzed using statistical index, spearman, s test coefficient and Friedman test. results indicated a link between development of basic structures, tourist reception culture and marketing activities and the tourist industry development of province Chahar Mahal & Bakhtiari.

In Competitive conditions of the market to obtain a suitable position in customer's minds in a way that they are loyal to the company is important. One of these factors is the company's brand value. This study seeks to identify the elements of the 4c marketing mix and prioritize them in Yazd province's ceramic tile industry. The first step is to review the literature in order to investigate the indices of 4c marketing mix. After finalization of the factors with expert opinion in the Field of marketing and sales for ceramic tiles industry, in the second step to determine the relationship between measures used Dematel method to determine the relationship between measures and in the third step used the ANP to determine the weight of each criterion with regard dependence and feedback between criteria. In the last step of this research we are ranking three reputable companies in the ceramic tile industry in Yazd Province by using of vikor method. The Results obtained by Dematel method show that frequent contact with customers was identified as the most influential indicator. The results of ANP Suggests that refer of experienced marketers to the location of the customer is in first place by weight. and then increase the number of distribution centers and make site Information respectively, as the most important criteria to have the highest weight, result of Vikor shows that third ceramic tile company has the minimum distance to the ideal case.

The present study aimed to explore the Factors Affecting valuable customer churn in the private banking industry was conducted with a focus on community specialist physicians. The population of the study subjects comprised of 59 specialist physicians in metropolitan of Tehran. To collect data, the two sets of open and close questionnaires were used and the research methodology was a combination of three methods DEMATEL, ANP, and VIKOR that are part of multi-criteria decision methods. In the end, the results are interesting and functional specialist physicians in turn causes a branch banking (or bank) was given which can be programmed for micro and macro banks in the field of marketing to attract and retain a certain stratum of society. This study is a survey-heuristic approach has been carried out with the purpose of application.

The aim of the present is Assessment Strategic thinking managers and its impact on organizational innovation The Social ecurity Organization in Western Azerbaijan. For this purpose, Strategic thinking on the theory Gylgyvs and Organizational innovation theory Dvrabjy and et definition And In this context 2 Hypothesis main and 3 sub-hypothesis was adjusted. Research population consisted is the Managers and deputies The Social Security Organization in Western Azerbaijan The number is 58. Considering the limitation of the statistical population Total the statistical population as the statistical sample is considered. Data collection tools, Is Two questionnaires, Questionnaire management strategic thinking Gygyvs and rganizational innovation Dvrabjy et al that after assessing the validity and ensure of its exposure at the discretion statistical sample. For statistical data analysis the descriptive and inferential statistical methods were used. Thus, for classifying, summarization, and describe statistical data through descriptive statistics and inferential statistics for testing the research hypotheses tests, t-group, Kolmogorov Smirnov, rPearsont, bivariate regression and multiple regression were used. The results indicate that managers in strategic thinking is much lower than average and also strategic thinking of managers and their dimensions Affect On the amount organizational innovation in Social Security Organization Western Azerbaijan.

In this article, we first consider parenting styles and their relationships with corporate parent sense of subsidiaries, which is one of the remarkable issues in Goold and associates’ studies referred to in this article as parenting feel for brevity, then having identified and classified environmental factors and exploiting concepts and related literatures of competitive intelligence, we develop and enrich parenting feel and subsequently propose novel concept of Parenting Intelligence. Finally the goal is to examine the relationship of Parenting Intelligence and its triple dimensions on the parenting-subsidiaries interaction styles. The population of this study includes managers and experts of Iranian pure holding companies. To analyze the questionnaires Pierson correlation coefficient and partial correlation coefficient are employed. The results of the tests reveal that in the population of focus holdings, parenting intelligence and its dimensions are significantly correlated with parenting styles in which the intensity of the relationship is maximum for the dimension of “awareness of subsidiaries” and is minimum for the dimension of “awareness of parent exclusive environment”, furthermore the effect of industry type on the relationship of intelligence and parenting style was not accepted.

Competitive analysis is an important element of corporate strategic marketing plan. Competitiveness in the tile and ceramic industry has been in tensing in recent years. A competitive analysis which has the structure and content for corporate executives can make proper planning in order to be profitable for its stakeholders. This research seeks to identify the components of the competitive analysis tile and ceramic in luxury market in terms of, industry experts. The research results of content analysis of twenty in-depth interviews with industry experts of tile and ceramic to identify these components in Tehran, Results indicated that the five major dimensions of product, promotion, place, price and competitive along with nine sub dimension: product quality, product variety, product brand, product knowledge, service during and after the sale, advertising, sales promotion, representatives distribution skills and distribution company skills,from the perspective of industry experts in Competitive analysis are important.

Despite of the development of appropriate academic and experiential background knowledge management and its manifestation as a competitive advantage, many organizations have failed in its effective utilization. Among the reasons for this failure, are some deficiencies in terms of methodological on inappropriate recognition and translation of KM dimensions and lack of systematic approach in establishment of causal relationships between KM objectives derived from translation of KM that there remain some problems to be resolved. This article attempts to design and development of organizational knowledge management strategy map. In this study, for design and development of organizational KM strategy map that is based on library research in knowledge management, balanced scorecard and strategy map categories, in addition to, interviews with experts and the appropriate qualitative and quantitative algorithms, such as quality function deployment(QFD) approach and interpretive-structural model(ISM) was used. Accordingly, 9 key components of KM extracted and 21 strategic objectives obtained from components of KM and with ISM approach was defined and developed communications and sequences of objectives in 12 levels for design and development KM strategy map. Finally, an application in a sub-corporate for a Holding Company in the food industry is presented to illustrate the proposed methodology.

Human Resources of a system, as the most significant part of the system’s internal stakeholders, compared to other resources, may be considered to be the most important competitive and strategic resource of the system. On the basis of this fact, the present study utilizes the “SHEL Model” and addresses the “Hotel Industry in Isfahan city” as the primary system of interest. Specifically, this study is interested to focus on this industry’s “Human Resources Sub-System” and, apply the system thinking to identify internal and external strategic effective factors on improvement of the Human Resources Sub-System Management. This work, as an analytical-descriptive research, is, in fact, to utilize the SHEL Model and to study a population --which consists of “Iran’s Hotel Industry’s Elites” who are somehow relevant to the main area of this research”, “High Level/Middle Level/Executive Mangers”, “Human Resources Managers”, and “Experts/personnel” who are all actively involved in the Human-Resources Sub-Systems of the Isfahan’s famous hotels-- from which, finally, 155 participants are also randomly drawn using “Stratified Sampling Method” to be inquired as well. Library Studies, Face-to-Face/Telephone Interviews, and Researcher –made Questionnaire are all three ways specifically used for the purpose of gathering all required data and information. Analysis of this work’s hypotheses indicates that “1.The System Support for Satisfying the Human Powers. 2. Assimilation and Promotion. 3. Collaboration (Cooperation) and Interaction. 4. Strategic Capabilities may be considered to be internal effective factors, and, on the other side, 1. Laws/Rules Standards. 2. Technologies 3. Geography and 4. Economics may be regarded as the system external effective factors.