فصلنامه تحقیقات بازاریابی نوین
سال چهارم شماره 2 (پیاپی 13، تابستان 1393)

Banking industry is more than ever the need for innovation and creativity. Factors such as intense competition، lack of financial resources and the arrival of a new generation of competitors such as private banks and financial institutions، credits، state banks have been forced to innovate more and more important in various aspects، ranging from Technology advanced management methods and Due to new banking services. The purpose of this research to investigate the effect factors of the internal controllable aspects of the conceptual model Robbins and DeCenzo compensation on dependent variables included the development of innovative employees. The population of this study consisted of 165 employees of the Agricultural Bank of ChaharMahal& Bakhtiari. Results show that the 43 percent of employees innovation by index compensation strategy is predictable. Also، the findings indicate that most of the opportunity to grow is that for every one unit increase in the independent variable 34 percent change in the dependent variable (D innovation) will develop stage after freedom and authority to work with a 26 percent working interest impressive 22% with little impact on other independent variables did not show change.

Insurance industry is one of the industries that have special importance and validity in modern economy, domestic and foreign trade. Performance evaluation and grading the insurance company in addition to determining the general position of agency in industry, market and informing the beneficiaries, cause increase in competition, dynamism in industry, and development in community. On the other hand, organization strategic performance evaluation is always one the first and most basic prerequisites for compiling improvement programs in organizations and it has a high importance. One of the strategic efficient models in this aspect is BSC that equally analyses all aspects of organization. The statistical population in this research is consists of four governmental insurance (Iran, Asia, Dana and Alborz). For collecting data, haphazard sampling procedure was used. Study tool is questionnaire whose reliability was measured by consistency ratio and whose validity was measured by content-construct method by acquiring the opinions of experts and some managers in this field of study; and the results showed appropriate reliability and validity. In analysis data section, the group integrative procedures AHP and BSC were used. The results showed that the D insurance company had the higher final score than the other companies. After that the C, A and B insurance companies were respectively.

The present study intended to identify and prioritize effective business process reengineering factors on organizational agility in the Ports & Maritime organization of Iran. Initially the theoretical principles were discussed. The data gathered in this stage provided us with the possibility to present a conceptual framework for the study. Subsequently, through interviewing with experts, some indices for evaluating the variables in the model were identified. On the following stage, a questionnaire was developed. The questionnaire included 55 items, based on a 5-point Likert scale. After determining the validity and reliability of the questionnaire, 104 experts in Ports & Maritime organization completed the questionnaire. The results of the research revealed that leadership and empowerment variables had the most effect on organizational agility than other variables. After extracting the final model, the variables of the model were prioritized with DEMATEL technique.

Tourism development can be a large role in the employment and development of the culture of work and entrepreneurship. The purpose of this paper is to compare the existing situation and favorable tourism industry in Iran and its role in the development of entrepreneurship and business culture in the country and check the necessary infrastructure to develop the industry. In this study, the purpose of the type of functional and qualitative and quantitative approach is. Research methods and data analysis, descriptive statistics, as well as through statistical inference is. Statistical inference including t-test and Pearson correlation coefficient and to prioritize infrastructure test is performed the relevant investigation Friedman. The statistical population consists of experts and technical and professional education organization of professionals in the country and the Organization's cultural heritage and tourism. The results obtained show that the relationship between Infrastructures, there are significant with each other, both to and through the difference between Friedman's test Infrastructures there And the most important skill infrastructure and economic infrastructure have the least importance.

In this research, corporate governance characteristics were measured on the basis of board size, CEO influence, duality of CEO tasks, board independency, Chief Executive Officer Tenure and market value is considered as stock value. Pearson correlation of coefficient and multiple variable regressions are used. Finding shows relations between corporate governance characteristics and stock value. The negative relation between managerial board independency and stock value were observed but other specifications haven’t shown any significant relation with stock value.

Challenging environment in the new millennium, and the competition among organizations and companies, is one of the factors that enhancing success for organizations to focus on strategic human resource management. Control of resources (such as physical, organizational, information and human resources), confers organization competitive advantage. Meanwhile, human resources because of its limitation and information resources because of its importance in decision making, are more important. Strategic human resource management outcomes in different parts of the world have been reviewed and evaluated in several studies. Depth of implementation Strategic human resource management is productivity and performance in organizations. The purpose of this paper is to investigate the relationship between strategic human resource management and the financial performance of companies in Tehran Stock Exchange which deals with this issue that what is the relationship between the methods used in human resource management and organizational performance. For the data analysis methods descriptive statistics (survey) and the inference applied by using spss software. The outcome of research proposes a specific strategy for managing human resources.

Knowledge of organization and management has undergone radical changes since a century ago. Today's dynamic and flexible world has forced organizations to pay a great attention to creativity and innovation aimed at accelerating changes since early 1980s. Nowadays, organizations must generate their innovations in order to survive. Undoubtedly, this is the reason for the emergence of such concepts as organizational creativity, which is increasingly appropriating a new scope in the organizational literature. Accordingly, in the present research, assessment of the relationship between entrepreneurial efficient acquired factors and the extent of organizational entrepreneurship was addressed. The statistical community of the current research involved all the employees of Social Security Organization of Fars Province from among whom 130 persons were typically selected using Cluster Sampling Method. Data collection instrument was a questionnaire made based on Likert scale. Results were indicative of a significant relation between entrepreneurial acquired factors including psychological capabilities, education, organizational structure, and skills, and the extent of organizational entrepreneurship. Furthermore, the degree of organizational entrepreneurship was evaluated with regard to such variables as gender, age, level of education, and years of service and the discrepancies between these components were ascertained.

acceleration of changes, competitive environment and uncertainty in today world make knowledge as the most strategic resource for maintain and reinforcement of competitive advantage and Knowledge management is important to achieve competitive advantage, as well as organizational culture in implementing and protecting knowledge management. This thesis in the first phase seeks to explore indicators that formed culture in Iranian organizations. and with use of this factors design Knowledge Applying & Creating Organizational Culture model and testing it in Iran Automobile Industry. For categorizing indicators has used statistical samples of 96 specialists that have had studies and researches in relating to organizational culture and knowledge management in Iran and for testing model has used stratified sampling and selected 120 samples of different classes of employees and managers of Automobile Industry. For analysis of data organizational culture indicators and summarize a set of variables used confirmative factor analysis basis on principal component, for testing research hypothesizes use regression method and for testing model by relationships of variables and structural equations and LISREL software has used. The results indicate communication quality, individual creativity, integration, organizational identity, power distance and responsibility are factors that clarifying organizational culture in Iran and knowledge creating and applying organizational culture influence knowledge management.

Lack of interconnection among system components creates a limitation in technology adoption by the reduction or absence of potential users’ perception implying the second-order ignorance state (ignorance of ignorance). Effect of defective or fail in use, extend or logistic technology is dystechnia presenting everywhere and its origin implicitly implies in entrepreneurial opportunity. The identification and exploitation of economic potential by changing the means of economic production and control is called entrepreneurship which strategically allocate economic resource from present approach to innovative one again. Technology Adoption Model is a theoretical construct of the relationship between potential users’ perception and behavioral intentions resulting in actual technology adoption. The attention of Technology Adoption Model is assumes a practical or technological system, perceived usefulness, perceived ease of use determining the intention to use adjusting the actual acceptance respectively. This is the start of entrepreneurial solutions as an option to the dystechnic status upon which Technology Adoption Model is worked. The aim of present study is considering dystechnia phenomenon anticipating Technology Adoption Model as well as entrepreneurial mechanisms which the phenomenon is cured.

this study is done to survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship in the organization. The population of this study was conducted in public servant of Golestan province and 320 people selected as sample based on krejcie & morgan table. data was collected through a questionaire and statistical analysis was performed by spss software by using Pearson correlation and regression tests. Data indicated a significant and positive relationship between effectivness process of knowledge management with organizational entrepreneurship. It means that the greater the effectiveness of the knowledge management process is, the organizational entrepreneurship level will improve.