فهرست مطالب

فصلنامه تحقیقات بازاریابی نوین
سال چهارم شماره 4 (پیاپی 15، زمستان 1393)

  • ویژه نامه مقالات برگزیده هشتمین کنفرانس بین المللی تجارت الکترونیک
  • تاریخ انتشار: 1393/12/24
  • تعداد عناوین: 12
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  • Ching-Chuan Lin *, Hon-Yu Ma Pages 1-18
    Although many scholars have proposed all kinds of key successful factors (KSFs) for ERP activity to smoothly enhance the implementation of ERP, the KSFs are based too much on concept and protocol cannot help an enterprise to achieve this objective. Therefore, this research through qualitative interview method, integrating the KSFs and dynamic capability to set up a model so as to exhibit the kind of dynamic capability needed for each factor. This result not only creates practical value for the KSFs and displays implementable effectiveness for the dynamic capability concept, but also brings a new direction to the academic research.
    Keywords: ERP, key successful factor, qualitative interview method, dynamic capability
  • Behzad Yahid *, Mohammad-Bagher Nobakht, Asadollah Shahbahrami Pages 19-28
    Today, e-commerce has considerable portion in commercial businesses, and it has been developing. One of the most important steps in e-commerce is e-payment that has been done through different tools such as e-banking, and e-cheques. In this type of electronic transactions, there are always different worries both for payers and payees due to untruthfulness. For example, amount modifying, date modifying, not receiving, and other similar issues are some samples of untruthfulness in payments through the e-cheque. In this article, solutions for trusting in cashing the e-cheque on due date are studied and evaluated.
    Keywords: E, Cheque, E, Commerce, Trust, E, Payment
  • Ghorban Daniali * Pages 29-38
    Although the word of “Money Laundering” isn’t very old in world literature, but attempted money laundering has a long history a long side with trade and commerce, as it always has been told. Money laundering is a process that the incomes of criminal acts enter to the economic cycle and will purify Dirty income. Therefore, we can say launderers are actually committed two offenses, primarily criminal acts and then use of mass incomes. In the current era, the speed of change and transformation in all areas, especially in the business world is unthinkable. With the arrival of electronic trading in to the range of words, Launderers using modern science and technology, electronic banking and cyberspace capabilities to make their actions complicated to prevent, detect and neutralize. After the recent global economic crisis, transparency and confidence-building, especially banks, monetary systems have become more important. Accordingly dealing in the field of money laundering and terrorism financing issues emphasized by observer authorities, including the Central Bank of the countries. Among the important questions are provided. What are effective methods for identifying bank customers? How financial operations are observed and monitored? How to record your data in the digital space area? And finally, How and when to report and what information to provide to the competent authorities? Preparing, planning and registration of new standards and evaluation of all activities of involving institutions, particularly banks, requires entry of all those who know the value of the negative consequences of anti-money laundering offense. Although, this work should be organized and the financial intelligence unit (FIU) must conduct all Anti-Money laundering with monitoring role in area of suspicious transaction reports and follow-up them. Because cyberspace and e-government in related organizations, including banks, stock exchange, exchanges, insurance companies, national organization for civil registration, national organization for Docs and real estate registration, national organization for registration of companies and commercial enterprises have not matched yet, in that situation the importance of combating E-money laundering is manifested. And governmental officials should consider the Preparing updated laws and regulations, the infrastructure, culture, and public acceptance and international cooperation strongly.
    Keywords: E Money Laundering, Dirty Money, E, Banking, E, Commerce, Banking System, Financial Intelligence Unit (FIU), Financial Action Task Force (FATF)
  • Mohammad Ebrahim Pourzarandi *, Shadi Shams Majd Pages 39-44
    Internal audit is a process affected by an entity ‘s board of directors, management; and other personnel, designed to provide reasonable assurance regarding the achievement of objectives relating to operations, reporting and compliance. This definition reflects certain fundamental concepts. Internal control is: • Geared to achievement of objectives in one or more categories operations, reporting, and compliance • A process consisting of ongoing tasks and activities- a means to an end, not an end in itself • Effected by people- not merely about policy and procedure manuals, systems’ and forms, but about people and the actions they take at every level of an organization to affect internal control • Adaptable to the entity structure flexible in application for the entire entity or for a particular subsidiary, division, operating unit. Or business process Regarding to the Basel committee enforces that whole activities of financial organizations should be covered by internal audit. Also, as necessity of Securities& Exchange Organization due to corporate governance and internal audit regarding to protect stockholders benefits makes it as an inseparable part of financial organizations at this period of time. the necessity of internal audit includes all type of banks such as traditional, electronic and virtual banks. This paper explain about internal controls in E-banks and E-credit financial institutes.
    Keywords: E, Banks, E, Credit
  • Salehe Birzhandi *, Naser Pour Moallem, Seyed Jamal Ghoreishi Pages 45-54
    Transportation industry is the most dynamic components of any society. In the twenty-first century, with the growth of technology and the widespread use of the Internet and the emergence of e-commerce and e-business interaction and active transportation industry deserves to have a wide range of electronic services to the transportation community to take advantage of the investors of the new and varied experience in this industry. Since all the functions and facilities for transit passengers and goods is defined in two areas in this article, as well as e-commerce and transit systems and the interaction of the two fields is investigated, and then we will look in the field of trust in the e-commerce and e-trust structures in the transportation of passengers and goods.
    Keywords: ITS, E, commerce, Transportation, Trust, Electronic Payment
  • Hadi Shahmoradi *, Faria Nassiri-Mofakham, Fateme Nemati Pages 55-68
    For a long time, culture has been an influencing parameter in negotiations. Growth of international trades and business competitions has increased the importance of negotiations among countries and different cultures. Developing new technologies, particularly the use of artificial intelligence in electronic trading areas, has provided us with the application of intelligent agents to resolve challenges in e- negotiations. In this study, a model is developed and implemented to arm intelligent agents with time-sensitivity cultural parameter in negotiations in electronic commerce context. The seller’s proposals are offered based on the estimated value of the buyers’ time-sensitivity in delivering the products. It starts from the highest price which satisfies the buyer’s time sensitivity. The simulations are based on the Salacuse’s Cultural dataset related to five countries, Finland, Mexico, Turkey, India, and the United States of America. The negotiation algorithms were implemented in Java platform and MySQL database for both cases of with and without cultural differences in time sensitivity. The evaluation shows that the cultural-based model starts the negotiation from an offer close to the buyer’s desire. This yields less number of rounds and total negotiation time period. The simulation results also show that the buyer''s budget as an economic factor can be effective in the negotiation outcomes in some cases.
    Keywords: e Negotiation, Culture, Agent, Time, sensitivity
  • Marjan Fayyazi *, Zahra Afshar Pages 69-78
    Currently, e-recruiting is one of the most successful e-commerce applications as a method for quickly reaching a large pool of the potential job seekers. The capability of advanced e-recruiting tools has enabled recruiters to quickly identify and hire qualified candidates, and to build ongoing relationships with prospective employees. The aim of this paper is to review and analyze the E- recruitment in Iranian banks and insurance industry. And content analysis was used to achieve this. In other words, in this study The website content was analyzed by researchers. These organizations are selected based on the ranking of the top 100 organizations in 1390. The results of this study indicate that Most of these organizations have at least part of the electronic recruitment and Obviously, these organizations have understood the importance of the electronic recruitment. also in this organizations more have been emphasized on advertisement and HR Policies and activities. also these organizations had less attention to recruitment process, internship, Types of employment, HR Vision, Announcing the results & Post Resume.
    Keywords: E, recruitment, e, banking, insurance, banks, credit institution
  • Seyyed Farzad Mirmiran *, Asadollah Shams Pages 79-100
    This study determines the impact of E-commerce (EC) on some of important economic criteria including total factor productivity(TFP) of Iran country as a developing country in comparison with US standard as a developed country through analyzing and calculating interrelated issues. The model is based on both econometrics and growth accounting approach to fill the gaps of previous studies. On the first step, this research fulfills the gap of economic growth by transforming the US and Iran e-commerce model to parametric model and providing statistical analysis. On the second step, the two parametric models are compared to each other. The results showed that the impact of e –commerce on Iran could be even stronger than that on US as a developed country because the scope for reducing inefficiencies and increasing productivity is much larger in Iran. The results also are showing that although during the last decade E-commerce has always been an attentive issue to Iranian governments and Iran made some policies to develop and enhance e-commerce in the country, but statistics are showing the necessity of more comprehensive and organized policies for developing and localizing e-commerce in the way of universal standards accomplishment.
    Keywords: (EC) Electronic Commerce, Model criteria, (IT) Information Technology, (ICT) Information, Communication Technology, (GDP) Gross Domestic Product
  • Monireh Salehnia *, Maryam Saki, Alireza Eshaghi, Nafiseh Salehnia Pages 101-114
    Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement that might be influenced by results of service quality in internet banking context. In fact, purpose of this research is presenting A Model of E-Loyalty, E-trust and Word of Mouth, whit Emphasize on E-ServQual Model and e-satisfaction and bank image. A structural equation model was developed and was tested by data surveyed from Iranian customers that used internet service of Mellat Bank. The sample composed of customers who were belonging to different states. Path analysis was applied to test the proposed model. The findings are belonging to one bank only; but, they give a valuable framework for future research into WOM, E-Trust and e-Loyalty in Electronic Banking context. The importance of Trust, WOM and loyalty in professional services marketing is widely acknowledged; however, knowledge about how to enhance their Prerequisite is little. Present study provides a better understanding of affecting factor on customer loyalty, trust and WOM for marketing. Final presented model of this research in first research about Trust, WOM and Loyalty in internet banking that measure e-SQ and its effect on loyalty and word of mouth with by e-trust respect to satisfaction and corporate image. Previous research attended to loyalty only and limited to a few factors. Whereas, this paper provides insights on related factors of WOM, trust and loyalty that is currently a part of black box in the marketing literature and internet banking context.
    Keywords: Trust, Word of mouth, e, Loyalty, Corporate Image, e, satisfaction, e, Service Quality
  • Abdolghader Pourali * Pages 115-132
    Mobile commerce is whatever electronic transfer or transaction via a mobile modem through a mobile net in which the true value or advance payment is done for goods, services or information. A mobile payment system should be beneficial for all related persons. For a payment system to be a Successful system, End-user, seller, exporter and operators should see a additional value in it. End-user prefers simplicity, available speed, convenience, security and suitable cost. Sellers want to cover many customers powerfully a mobile payment system. They are attending to obtain additional money by mobile payment services by increasing security and reducing the risk of denying the transaction. There are various mobile payment technologies which some of them are successful, unsuccessful and gradually disappeared. In this article the various mobile electronic commerce payment models are studied by the aim of choosing the ideal model. After the application of hybrid AES Symmetric and ECC Asymmetric Algorithm coding, an SMS based model is presented in electronic commerce.
    Keywords: Mobile payment_security_Mobile E commerce_Encryption
  • Meisam Karami *, Ali Akbar Hozhabri, Ezzatollah Asgharizadeh, Khalil Nor, Saif-Ur-Rehman Khan, Mohammad Ali Hajizadeh Gashti Pages 133-142
    Today, the internet is the significant tool of online shopping in all around the world. Online transaction systems make shopper possible to make payment for services or products utilizing the internet. The current paper purpose is to focus on the elements that can affect online repurchase intentions. In the current paper we utilized survey questionnaire to gather 102 in Malaysia from those that at least done one online shopping. In addition, data collection is using regression model to determine the significance relationship between the trust and privacy and online repurchase intentions. Moreover, the current research provides functional information for managing online businesses.
    Keywords: Malaysia, online shopping, repurchases intentions
  • Asefeh Asemi *, Abubakar Munir, Ali Alibeigi, Adeleh Asemi Pages 143-158
    Regulations of use of social networks, as one of the key components in these networks, serve an important role in controlling the flow of traffic. The study of the harmonization of these terms and regulations can be a significant step to avoid congestion and (Users’) rejection in the network. Harmonization of traffic control regulations (TCR) among social networks is one of the best solutions to establish consequent traffic flow out of the network. Depending on the conditions, harmonization can be done in different ways. This article examines the direct pass and indirect pass methods. Node phase differences are key elements for harmonization of social networks considered in this review. To calculate the optimal phasing and appropriate phase difference, first the status of a user in the two social network samples has been analyzed using Gephi software, and then the results have been simulated by charting. In this article, the harmonization of traffic control regulations (TCR) was done based on evaluation of the TCR performance through determining the appropriate phase differences and reference rule and calculating the measurement of Latency (LT) in the main network port. This latency was calculated as the difference of the expected time and real time of connection or login to the network in simulated conditions. The achieved results indicate that in unsaturated conditions using indirect pass method and in saturated conditions, due to rejection of user and inability of network TCR, using indirect pass method is the best choice for harmonization of the TCR among social networks.
    Keywords: Social networks, Harmonization, Regulation, Traffic, Facebook, LinkedIn, Node, Gephi, Rejection, Latency