فهرست مطالب

تحقیقات بازاریابی نوین - سال دوم شماره 1 (پیاپی 4، بهار 1391)

فصلنامه تحقیقات بازاریابی نوین
سال دوم شماره 1 (پیاپی 4، بهار 1391)

  • ویژه نامه مقالات برگزیده ششمین کنفرانس بین المللی تجارت الکترونیک
  • تاریخ انتشار: 1391/03/20
  • تعداد عناوین: 13
|
  • An eCRM model for banking industry In Iran
    Mohammad Hossein Ronaghi, Alireza Dehdarizadeh, Sina Safaee, Amin Asadpoor Pages 1-16
    Original: English
  • Online Shopping Research over the last two decades: a Literature Analysis
    Ali Akbar Hozhabri, Khalil Nor, Mohammad Ali Hajizadeh Gashti, Ali Edalati, Farhad Shirani Pages 17-26
    Original: English
  • Effects of ICT on Marketing Mix in Electronic Tourism, Shaping Marketing Strategies in E-Tourism Enterprises
    Ali Sanayei, Majid Mohammad Shafiee, Hossein Shams Hamid Golchin Pages 27-40
    Original: English
  • The simulation of sleep function in artificialhuman brain Using computer technology
    Mohammad Ebrahim Mohammad Pourzarandi, Reyhaneh Tamimi Pages 41-52
    Original: English
  • An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan
    Maasoomeh Ranjbakhash Pages 53-64
    Original: English
  • Developing a fuzzy MCDM model for evaluating internet banking performance in Iran based on Critical Success Factors (CSF,s) - A Case study
    Arash Sadeghi, Parviz Ahmadi, Mehdi Sinaei Pages 65-80
    Original: English
  • Mobilizing Intelligent CRM: A New Approach to Mobile Customer Relationship Management
    S.Hamed Ghanadpour Pages 81-88
    Original: English
  • Role of electronic commerce in financial development, Case study: D-8 group countries during the period 1675-2009
    Leila Torki, Ahmadali Rezai Pages 89-98
    Original: English
  • Citizen,s Trust in e-Government: A Conceptual Model
    Zakia Al Adawi Pages 99-116
    Original: English
  • Measuring and evaluating the quality of service for Customers based on a hybrid approach of E-S-QUAL, E-ReeS-QUAL and Fuzzy TOPSIS in the Insurance Companies
    Amir Mehdi Ghazifard, Mehdi Pour Mostafa, Keivan Khosravi Pages 117-132
    Original: English
  • Model of improvement E-business success on the organizational performance
    J.Salehi Sadaghiani, M.Hadavan, S.Nobari Pages 133-144
    Original: English
  • Investigating the Psychological- Social Factors Influencing the People Attitude Toward E-Commerce
    Mohammad Mehdi Esmaeili, Mohammad Reza Bayandor Pages 145-158
    Original: English
  • Option of Non - Separation and Right to Cancelation in E-Contracts
    Rasul Mazaheri Kuhanestani, Akram Farrokhi, Payam Ahmadi Rouzbahani Pages 159-166
    Original: English