Journal Of Tourism And Hospitality Research
Volume:2 Issue: 2, Autumn 2012

Studies indicate that willingness to travel is basically blended in the man’s nature and tourism while lustering the man’s spirit and mind, it is itself a great field of taking an example of ancient history and could emerged the works and remnants of ancient people through the world like Ancient Iran, Roma, Greece. There has been stressed particularly in Qoran for travel. Religious, pilgrimage and tourism travels all are sings of the god by which people can seek for the truth and attaining to the peerless and eternal being of God. In our country, there are more than 8919 religious sites left Iran with a special validity. Ancient, religious and pilgrimage monuments in Iran indicate the capabilities of strong tourism and lasting capital in Iran. Along with, Qom, due to the presence of shrine of majesty Fatemeh Masoumeh and Jamkaran mosque and 93 Islamic holy places and 594 mosques and 260 religious theaters and tens of other valuable and natural historical monuments may be considered as a main religious tourism and income from it can be spent for prosperity and development of this holy town as well as safety and welfare of its citizens and it can add the size of travels and number of tourists day to day.

Nowadays, tourism is found more attractive as an economic source in countries with cultural and travel destination background. One of the most important factors in attraction of international and domestic tourists is the required tourism facilities.
Accommodation centers are more important destinations through mentioned facilities. Therefore, correct positioning of these centers can make an extension in tourism industry. In this study, Hamedan city was selected as a case study because of several tourist centers and one of the distinguished tourism hubs. Then, GIS was used to analyze the effective factors in positioning of tourist centers, and a layer was defined for each effective factor followed by weight determination for any created layer. Finally, all layers were analyzed and the results were merged using Analytical Hierarchy Process (AHP), and appropriate places for construction of accommodation centers were defined. Results were created in different degrees for Hamedan city, which means that regions with degree of 10 from 10 are the ones that have the most priority for constructing accommodation centers and vice versa.

Several differing figures exist pertaining to the boarders and boundaries of the Islamic Republic of Iran, with different computed areas. Therefore, based on the geographical forces, mission and organization, with the aim of preventing any disagreements, taking relative consensus, scientific literature, research and development into consideration, it is proposed for the first time to determine the area and identify the borders as precisely as possible. Data from Iran's neighboring countries, with precise geometric patterns, software and international standards. 1:50000 maps cover the country in this direction were measured and calculated over the borders and the environment¡ Our country's borders with neighboring countries and were calculated separately and in most cases based on surveying the land and water borders between border signs with neighboring countries And obtained islands and waters of the total land area of 1,873,959 km figure. While the borders and boundaries separate land, water and marine calculated separately and neighboring countries and the figure for 8574 km along the borders. The water area of the first countries to separate domestic water, and land.... And calculate the total area of the country was also applied.

The purpose of this study was to examine domestic tourist's satisfaction with hotel services provided by hotels in Shiraz. From the literature, it was found that providing service quality, positively influence customer satisfaction, and build loyalty intentions among customers. Survey was used to find the level of domestic tourist's loyalty with the hotel services. A stratified random sample of 390 domestic tourist's responded to the survey.
The results indicated that domestic tourist's were satisfied with the service quality at the hotel and loyal to the hotel. The results of the study create an awareness of domestic tourist's needs and offer useful feedback to hotel administrators and planners in their efforts to improve service quality in the hotel industry.

Today, tourism has become one of the great importance sections in developing economies and plays an important role in increasing their GDP. For this reason, this study takes an analytical approach to evaluate the efficiency of this industry in the provinces of the Iran and to determine sensitive indicator of tourism industry using the technique Data Envelopment Analysis (DEA) in 2012. The results suggest that, in Tehran, Esfahan, Gilan, Mazandaran, Fars, Khorasan Razavi and Khouzestan have full efficiency in tourism industry and they are considered as reference (representative) provinces for other provinces. Other provinces are below the efficient frontier. And the lowest level of efficiency in provinces is belonging to Khorasan Shomali, Ilam, Semnan, Kohgilouyeh and Chaharmahal and Bakhtiari. Further, the only sensitive index in the sector is the number of trips taken on holidays which is fully personalized variable and dependent on individual indices. In other words, distribution of efficient provinces in different geographical areas of the country can somehow be a proof that despite the efficiency of religious provinces in the current study, natural, historical and other attractions also have a significant role in encouraging tourists to travel to Iran.

The quality of the treatment customers receive during air transport has grown in importance in recent years, and in response, some airlines have been proactively demonstrating their hospitality capabilities. The purpose of this paper is to examine the impact a brand’s image has on airline hospitality expectations. Although brand image is a topic that has been extensively studied, very little is known about the influence it has on airline service. This study attempts to investigate the influence of two specific dimensions of brand image: the impact of perceived price and perceived advertisements on passengers’ airline hospitality expectations. This study evaluates a questionnaire survey of 546 air travellers that was conducted at Kuala Lumpur International Airport (KLIA) in 2012. All the scales employed in this study were adopted from established measurements. Partial Least Squares (PLS) was used as the primary statistical analysis method to test the hypotheses of this study. The results indicated that perceived advertisements strongly and positively influence passengers’ airline hospitality expectations. The more positive people’s image is towards advertisements, the more customers expect from airline hospitality. In addition the study findings confirm the moderating effect of self-image (private hospitality) on perceived advertisement and passengers hospitality expectations.