نشریه مطالعات قدرت نرم
پیاپی 12 (بهار و تابستان 1394)

Leading research with an emphasis on verses of the Qur’an that tries to answer this fundamental question: What are the arenas of constructive theory of soft power in Islamic discourse? In this regard, the authors are trying to find areas of “soft power” in the analysis of Islam and the principles of Islamic theory of soft power than thepresent secular approach. The reason is that the theory of ‘soft power’ secular ‘has flaws and conflicts with the teachings of Islam and its utilization is subject to correction and regeneration of soft power within the Islamic discourse. In this regard, authors using analytical method provided critical description of “soft power” in the Western secular and then using thematic interpretation of the Quran in the Islamic discourse to infer aspects of the concept and the principles approach that compared in secular. In other words, the conceptual and theoretical systems of soft power in accordance with the principles of Islamic discourse and organization have been identified. The results suggest that the notion of “soft power” in the Western discourse is one-dimensional and supervising the material side of man and therefore to distinguish between power and morality and is incapable of understanding other sources of power, while the Qur’an discourse theory the four dimensions, and are in addition to the power supply, the management, the strength and the power source is given.

Due to the importance soft power in international relations and the impact of the application of soft power on the international prestige of the political institutions, addressing the issue of soft power is one of the most important issues in foreign policy, international relations and even academic studies. The main question is this: With respect to the Islamic Republic of Iran’s influence in Iraq and the importance of Iraq’s new strategic environment, what factors of cultural resources of Iran soft power are involved in Iraq? The Hypothesis is that the Islamic Republic of Iran religious and cultural sources of soft power are involved in new Iraq. In this regard, the findings suggest that cultural resources of soft power in Iraq include: history of Imam Khomeini in Iraq, Iraq’s Iranian roots, traditions and historical periods, such as nowrooz, influence of Persian language, culture and peaceful coexistence of different ethnic groups in Iran as a model for society of Iraq, Iran’s scientific position, religious and cultural activist organizations, promoting the traditional music of Iran in Iraq, the Iran-Iraq Friendship Association, the presence of a significant percentage Shiites in the country, the seminaries in both countries and scientific and cultural exchanges between them and the high position of authority in the country will cause to influence of cultural sources of Iran soft power in Iraq In this paper, after reviewing its soft power and cultural resources, we investigate Iran’s soft power in the new Iraq to answer the research questions, the Integration method that used in this article is historical- documentary.

Culture as the main component of soft power in any society is concern with its role. In Islamic culture, the institutionalization of a sense of responsibility for the realization of universal and public oversight (supervision unofficial) is a unique and privileged position, responsibility and supervision, but more or less in all societies, but in Muslim societies, are for many different reasons it strongly, resulting in much greater breadth and depth. This paper, therefore, review the establishment of Enjoining and Reliance to analysis testimony to prove that the institutionalization of culture, culture of resistance, spirituality, esteem scientific capability, all in the reproduction of soft power as significant contribution in the shadow of Enjoining and Reliance morality is possible and if this is done using the right methods, the purest form of power control and the benefits will be benefit able. For utilizes culture in various aspects of the duty should be the priority of people and leaders And only in this way that the Islamic establishment will have the potential to become soft power and could very well be released for inspiration to others. The method of this paper is rational - narrative, analytical and sometimes critical process.

This research has studied the level of students’ awareness from the soft war and its defeat strategies in the Hamedan᾽s Payame Noor University with sociological- approach. The Goals include: 1- descriptive Goals that will be cognition and 2- explanative goals that will be deduction and generalize the results. The researcher adopting a sociological-political perspective has used a descriptive- explanatory method to gain the results. Technique for data gathering was questionnaire that its Reliability of pilot study was %.85. Descriptive and inferential statistics were used ¬ in SPSS software. The results show that the degree of familiarity with the media literacy, participating in conferences held on the subject, protecting the national identity, and avoiding ethnic and religious disputes have a meaningful relationship with the students’ awareness of the soft war and the strategies to defeat it. Conclusion of The findings indicates a high degree of Payame Noor students’ awareness of the soft war and the strategies to defeat it.

The purpose of the society is to achieve happiness. One of the requirements for better practice of the Quran regarding the infallible Imams (AS) is the best form of religious mission. From the perspective of the mission of religious scholars in standard mode are next with ten aspects. In this study, the relation of the proposed hypothesis and the impact of each on the social cheerfulness of the subjects will be studied. The theoretical framework used Khwaja Nasir Tusi’s theory of love is to be considered as an element of spiritual and cultural continuity. Theoretical basis for the formulation of research documents relating to the history, origins, religious issues and the mission of the stud, survey with descriptive analysis, and explanatory hypotheses have been used to test data collection techniques, questionnaire survey sample. The data were analyzed in SPSS software using descriptive test, graphs and histograms and Pearson correlation test was used to analyze twoway. The results show that there is a strong relationship between the independent and dependent variables and each ten high-level research hypotheses are confirmed.

While diplomacy is conducted by diplomats in foreign negotiations, travels and meetings with foreign officials, public diplomacy is conducted by actors who might not be officially introduced. It targets public of the foreign country to establish connections and to show a certain representation of the first country, which ultimately helps diplomatic relations and enforcement of certain foreign policies. New public diplomacy compared with classical public diplomacy is conducted by nongovernmental actors such as NGOs, individuals, movie makers, radio channels, ethnic groups, religious groups, etc. through networks. Therefore it tries to convince the positions and opinions of a foreign public about policies of a country to put pressure on the policy makers and influence their decisions. Israel’s public diplomacy efforts in the U.S. are aimed to try to affect the American public with the final purpose of supportive foreign policy. While most scholarly works have focused on the pro-Israel lobby and looked at it from the perspective of the Jewish diaspora and pro-Israel Americans who work through lobbying, think-tanks, institutions and the media, this study aims to identify the network of Israel’s public diplomacy toward U.S. It applies Gilboa’s model of public diplomacy on Israeli NGOs which act in the realm of public diplomacy. By examining theoretical framework of networked public diplomacy and strategic narrative it tries to understand how network strategy is used and information is circulated to create credibility, identity, and a master narrative to frame Israel in a certain way. Therefore two methods of social network analysis and qualitative content analysis are applied to identify the network of Israel’s public diplomacy in the U.S. and the content produced by it.

The United States is trying to use media and cyberspace in a vast amount of tools available to help public diplomacy. This policy aims to attract and encourage both the American values on the one hand and the damage and weaken the Islamic Republic of Iran, followed in public opinion. The United States uses public diplomacy tools in its foreign policy toward Iran and the focus on exploiting this kind of diplomacy could be attributed to some factors such as a lack of traditional relationship between two countries and high importance of world public opinion in general and Iranian public opinion in specific. The public diplomacy and strategic communications experts within the U.S. government are exploiting the potential of new social media to gain the hearts and minds outside America, especially Iran in content of modern diplomacy. United States public diplomacy toward Iran, unlike the other country is lessen its sovereignty and undermine the goal of regime change from the perspective of their relationship with the people of Iran. American public diplomacy in cyberspace and TV channels is a new kind of violation in Iran’s internal and domestic affairs.