فهرست مطالب

International Journal of Management Perspective
Volume:1 Issue: 4, 2014

  • تاریخ انتشار: 1393/02/17
  • تعداد عناوین: 7
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  • Ali Rezaeian, Adel Azar, Abbas Ali Haji Karimi, Fariborz Amiri Pages 2-19
    Successful enterprises need knowledge and cognition of the effective sub-criteria of creativity and analysis of the relations between individual, organizational and individual creativity factors. The aim of this research is to investigate interactions among individual and organizational factors which affect individual creativity, and their influences on individual creativity within a knowledge-based research firm. For this purpose, data were collected from answers to a questionnaire by some 324 people of the enterprise’s employees. Research method of this article was descriptive-correlative. Focus correlation analysis was applied for evaluating interactions between the criteria. The results indicate that the “individual factors” are strongly correlated with “organizational factors”, while the organic structure has the most influences on individual creativity.
    Keywords: Creativity, Capability, Personality Characteristics, Motivation, Organic Structure, Financial Control, Supportive Leadership Style, Reward System
  • Gholam Hosein Khorshidi, Ali Fayyazi Azad Pages 21-32
    One important concept which plays a critical role in marketing is positioning and especially brand positioning. In recent years، the increasing amount of various types of imported products in home appliances industry and the protective policies regarding domestic products set by the Iranian government have led to a new competitive phase in this industry. In this study، for identifying the competitive position and status of the companies'' brands which are active in home appliances industry، Emersun Company (Domestic producer، Iranian Brand) and LG Company (Korean Brand) were selected to be assessed through the perspectives of their customers، their most valuable asset. Here، an attempt has been made to draw a perceptual map of Emersun and LG companies'' brands based on fundamental concepts of the marketing science. A number of retailers of two companies'' in three areas; Shari''ati، Amin-Hozoor، and Jomhoori Streets were selected through stratified sampling. Then 390 customers of these retailers were randomly selected. Questionnaires were used as research instruments to get customers’ views. The questionnaire''s validity was established by banking experts and marketing university instructors، and its reliability was checked by Cronbach’s a (Alpha) Coefficient. According to the results obtained from the tests and the perceptual maps، LG Company is found to have a better position in comparison with Emersun Company in the three marketing mix variables except price. Thus، it could be concluded that LG Company is in a better position than Emersun. Accordingly، the policy makers of these two companies are recommended to take the results of this study into consideration and draw perceptual maps on a regular basis to strengthen their competitive positions.
    Keywords: Positioning, Brand, Perceptual Map, Home Appliances
  • Gholam Ali Tabarsa, Sona Bairamzadeh, Somayeh Ghojavand, Elahe Tabarsa Pages 33-44
    Employeeburnout is a concern for most of the organizations today. It is critical for firms to understand how they can prevent employee burnout and provide a positive workplace to maintain their talents. On the other hand، spiritual intelligence as a new capability in perceiving the world is considered by managers recently as a way of maintaining employees’ psychological healthiness. Regarding effects on the level of individual perception، this research is conducted to investigate the relationship between Spiritual Intelligence and Burn out of Information Technology staffs. Four dimensions of spiritual intelligence by King (2008)، namely، aspects of critical existential thinking، personal meaning production، transcendental awareness، and conscious state expansion are being discussed in this study. Structural equation modeling analysis of survey data from a group of 130 information Technology personnel revealed that Spiritual Intelligence has a strong direct effect on Burn Out.
    Keywords: Spiritual Intelligence, Burn out, Information Technology Staffs, Structural Equation Modelling
  • Mohammad Reza Hamidizadeh, Mohammad Reza Ebrahimi, Seyedeh Sarvenaz Salili Pages 45-59
    To cope with the changing environment، Iran''s banking system should recognize the needs and expectations of the customers. The main target of this research is to recognize which dimensions of service quality are more important for Iranian customers and the extent to which customers'' expectations of quality of services are met. In this regard، numerous studies were considered to develop the conceptual model of this research. Then، this model was modified based on the recommendations of some banking experts and university lecturers. The Statistical population of this research includes customers in ten different commercial banks in ten different provinces of the country. This population was classified based on the provinces and banks and then customers were taken from each class randomly. Finally، 555 questionnaires were collected. To analyze the data، ANOVA and Structural Equation Modeling techniques were conducted by SPSS and LISREL soft ware. Findings indicate a positive relationship between dimensions of service quality and customers'' perception of the quality.
    Keywords: Customer Expectations, Perception of the Quality, Service Qualit
  • Mahmoud Haghani, Raham Kiaee, Homa Ghafoorian, Mohammad Niroo Pages 61-67
    The “Know about Business (KAB) model”، is one of the valid models for teaching entrepreneurship in fields of skill-based education which has been prepared and developed by the international Labor Organization (ILO). The present research aims to investigate the effectiveness of educating entrepreneurship model in three areas of the learners’ personal attitude، life styles and the behavioral patterns. The research conducted through the mixed methodologies using interview in the qualitative section and quasi experimental in the quantitative section with pretests and posttests. The participants of the study were 35 apprentices of the entrepreneurship courses in one of the Institute of Directorate of Technical Education and Vocational Alborz Province who were evaluated before and after the course. In data collection، Questionnaires’ both face and content validity and reliability were confirmed by specialists through Chronbach''s Alpha as (0. 74)، respectively. Data analysis was done by SPSS and to investigate the research hypotheses، tests of Wilcoxon، Levine، Kolmogorov-Smirnov، and t-test were applied. Results indicated that teaching “knowing about business” (KAB) entrepreneurship did have a significance effect on the learners’ behavioral patterns and living styles، but in case of the personal life was ineffective.
    Keywords: Knowing about Business, Entrepreneurship, Behavioral Pattern, Life Style, Effectiveness
  • Ali Rohani, Ahmad Ali Khaefelahi Pages 70-80
    The present research examines the relationship between managers’ strategic thinking and employees’ resistance to preplanned changes in Telecommunications Company of Golestan Province. The research is a descriptive correlational study. The data were collected using two separate questionnaires including a ‘researcher-developed strategic thinking questionnaire’، and a ‘standard resistance to change questionnaire’. The reliability coefficients of the abovementioned questionnaires are 0. 82 and 0. 86، respectively. Cronbach’s Alpha test was used to measure the reliability coefficients. The content validity of the questionnaires was confirmed by asking for the opinions of strategic management، change management and organizational behavior scholars. According to the results، there is a significant negative (inverse) relationship between ‘managers’ strategic thinking’ and ‘employees’ resistance to change’. No significant relationship was observed between systems thinking and emotional resistance، opportunism and different dimensions of resistance; and futurism and behavioral resistance. The results also show that among the components of predictive variable، the relationship between systems thinking and conceptual thinking has the most influence on reducing the resistance. On the other hand، futurism variable had the least influence on reducing resistance.
    Keywords: Characteristics of Strategic Thinking, Dimensions of Resistance to Change, Golestan, Province Telecommunication Company
  • Siroos Ghanbari, Asghar Eskandari Pages 81-94
    The purpose of this research is to identify relationship between transformational leadership with job satisfaction, and organizational innovation in secondary schools of the Hamadan province.The research method is descriptive- correlation. Statistical population included all teachers comprised of 8640 people, and the sample size of 368 subjects was determined based on the Cochran formula. The sampling method used is proportional stratified random sampling. Data collected were used from three questionnaires with these items: transformational leadership questionnaire of Bass and Avolio, job satisfaction questionnaire of Brayfield & Rothe, and organizational innovation questionnaire of Ettlie and O''Keefe. For appointment of questionnaires validity, of the method content-related validity, and to assess scale the reliability of the questionnaires, Cronbach''s Alpha coefficient was used. It was estimated 0.94, 0.84 and 0.78 respectively. Results situation of transformational leadership, job satisfaction, and organizational innovation was above the average level. Pearson correlation coefficient revealed that there is a significant positive relationship between transformational leadership with job satisfaction, and organizational innovation. The finding of multiple regression analysis indicated that the components of transformational leadership, Factor of individual considerationis most effective in predicting job satisfaction, and the factors of individual consideration and idealized influence have the highest impact prediction of organizational innovation.
    Keywords: Idealized Influence, Individual Consideration, Job Satisfaction, Organizational Innovation, Transformational Leadership