مجله مطالعات مدیریت ورزشی
پیاپی 14 (خرداد و تیر 1391)

The purpose of this study is, Diesigning Model of sport sponsorship decision making in the country The statistical populations consist of 134 sponsors who sponsored sport teams in super leagues which were active. Researcher – made questionnaire was used to collect data which its content and face validity was confirmed by 10 management and sport management teachers and 5 experts of sport sponsorship. Coronbachs Alpha coefficient was used to test the reliability of the sport sponsorship objective questionnaire. sport major selection questionnaire sport sponsorship evaluation questionnair and marketing communication mix questionnaire by 43 sport sponsors. The concealment factors of sport sponsorship decision making have been identified by exploratory factor analysis with a varimax rotation and Finally, due to Path analysis, the model of sport sponsorship decision making of Iran has been made. The result indicated that, 12 factors making clear the sport sponsorship decision making of IRI. Exploratory model indicated that sport major selection and marketing communication mix factors are independent factors and sport sponsorship evaluation is as a intermediary factor, also the sport sponsorship objective is as a respond factor. Sport major selection has the most effect to sport sponsorship evaluation with (0/48) so sport sponsorship objective with (0.42). Therefore suggest to try for increasing of sport teams and event quality for maintaining of sport sponsors and satisfied them.

The purpose of this study was to determine the relationship between coaching efficacy of university coaches and emotional intelligence. Therefore, the 120 men and women coaches were selected to randomly sampling and completed the emotional intelligence (Syberyashring, 1986) and the coaching efficacy (Filtz, 1999) questionnaires. Data were analyzed by descriptive statistics and inferential (Pearson correlation, and single-variable and multivariate regression) with SPSS 16 software (P<0.05). The Test of hypothesis showed that the scale and subscals of emotional intelligence coaches’ are associated with the scale and subscals of coaching efficacy. The coaches’ emotional intelligence was considered to good predict coaching efficacy. In the end, was determined that coaching with high emotional intelligence, had a high coaching efficacy. Hence, suggested studied relationship between emotional intelligence as a variable affecting the coaching efficacy.

In addition to its social and cultural role Physical education and Sports Science is considered as an educational curriculum in universities, and investigation of its effects helps us to better planning. The purpose of present study was studying the effects of foundation course يک on physical fitness and attitudes toward physical activity and sport in female students of Azad university of Saveh. Quasi-experimental design was used in present study. The statistical population included 100 female students of Saveh Azad University who selected foundation course in second Semester of the academic year 1387-1388. Research participants (n=80) selected randomly by stratified random sampling based on Morgan table sample from the students of 8 teacher, and then participated in pretest and posttest, In the initial and final stage of Academic Semester. In order to assessment of physical fitness AAPHER Youth Physical Fitness Test was applied. The instrument for evaluation of attitude was the (ATPA) questionnaire (Mozafari 1381) this questionnaire include 6 domain such a Physical activity as a social experience, Physical activity for health and fitness, Physical activity as the pursuit of vertigo, Physical activity as an aesthetic experience, Physical activity as catharsis, Physical activity as an ascetic experience. Based on research findings and outcome there was no difference between physical fitness of participants before and after passing foundation course يک (p=0. 933), while in the components of supine and sitting positions (p=0/045) and adroitness (p=0. 043) a statistically significant differences was observed. The findings of this study indicated significant change in 3 domains of attitude includeing social experience (p=0/024), aesthetic experience (p=0/001) and total attitude toward physical activity (p=0/038) from pretest to posttest. In the light of findings of present study we can conclude that although some changes are observed on physical characteristics of students after passing foundation course, but because of reasons such as lack of the time of the subject schedule, it results in no significant changes. Additionally, the present research suggest in term of observing some considerations some of the foundation courses presented in universities have the capacity to effect the student’s attitude toward physical activities.

The objective of this study was to compare the self-esteem and life satisfaction of the athletic students of Tarbiat Modares University with the non-athletic ones، which was carried out by a descriptive field method. The statistical population of this study comprised all the students of Tarbiat Modares University. In order to collect the related data، demographic characteristics questioner، Diener’s life satisfaction questioner، and copper Smith’s self-esteem questioner were used. The questioners were distributed among the statistical sample set of students which comprised 240 athletic and 240 non-athletic students. Descriptive statistics method was used to analyze the data and in order to compare the groups; analysis of variance (ANOVA) and Duncan’s post-hoc test were utilized. The data revealed that: there was a significant difference (F=7. 591، p<0. 05) between the self-esteem of the athletic and non-athletic students and، in the Duncan’s post-hoc test show in comparison with the other groups، the female athletic students had the highest level of self-esteem (p<0. 01). Also، there was a significant difference (F=25. 732، p<0. 05) between the life satisfaction of the athletic and non-athletic students and، in the Duncan’s post-hoc test show in comparison with the other groups، the female students had the highest level of life satisfaction (p<0. 01). Therefore، the results of the present study show that athletic activities enhance self-esteem and life satisfaction.

The main purpose of the present study is to compare the Superior Foundation in general offices and physical Education offices in LORESTAN based on EFQM Superior Foundation model. The used method in this investigation is descriptive-analytical type on a sample consisting of 60 persons from physical Education offices of LORESTAN, including of Chairmen, Accessorial and staff that filled out 50 standard Inventory of EFQM and in this research have been used from descriptive statistics for classification, arrangement, average calculation, standard deviation, frequency percent and diagram of data. The analysis of data carried out by using SPSS and soft ware’s for determined of normal variables used from COLOUMGRAPH SMIRINOUPH and ANOVA test. According to the result of ANOVA test and significant level p≤0.5, we suggest that exists significant relationship between leadership component and Superior Foundation as for 0.29 obtained value. Results also indicate that there is no significant relationship between Superior Foundation and other components of EFQM model, including: policies and strategy, staff, partnership and resource, the results of customer, process, staff, society and key performance. The conclusion shows that average score of Superior Foundation of physical education offices in LORESTAN based on EFQM model is 55.06. Also between 9 component of Superior Foundation, process components is the lowest and leadership component is the highest rate. The conclusion with respect to assessment of Superior Foundation indicates that BOROUJERD is on higher organizational position and KOOHDASHT is on the lowest one.

The purpose of this study was to determine proportional share of organizational health on employees’ quality of life at physical education offices in kohgeloyeh& Boyrahmad province. Research method was descriptive correlative and statistical population included all employees in year 1389, out of which 218 employees were selected randomly as statistical sample. Research instruments were two including a self-made organizational health question-aired and world health organization (1998). Reliability for both questionnaires was calculated at 83% and 82% after a first study. Analysis of collected data through regression analysis showed that: consistency’s sub indicators, relation competency, optimum use of resources, morale and organizational health integrity have effect on four sub indicators (physical health (0.81), mental health (0.95), community relation (0.88) and environment of life (0.90)) of quality of life (0.001).

The purpose of this research was market segmentation of sport tourism in Iran for foreign tourists according to nationality, natural sport attractions, and modeling of target market. A questionnaire including 53 questions was developed by researchers. The validity and reliability of the questionnaire were examined and approved (a=0/93); it was distributed among 710 international participants from 53 countries attending in Fajr International Sports Event, in 2009-2010The questionnaires were filled out by 475 participants. The data were then analyzed using factor analysis. The results showed that European and American, Arab, South and Central Asian nationalities had the most interest in sport events and competitions (97,350/0). Using Lisrel software (8.8), confirmatory factor analysis resulted in five tourism natural - Sport attractions. Also, applying exploratory factor analysis, four factors including attractions related to mountain and snow (Eigen value 6.87), attractions related to shore and water sports (Eigen value 1.85), attractions related to competitions and sport events (Eigen value 1.42), and attractions related to desert and salt-desert (Eigen Value 1.19), were model of sport tourism target market in Iran for foreign tourists. The results revealed that four factors of exploratory analysis determined and predicted a high percentage of 62.950/0 of sport tourism target market in Iran for foreign tourists.

The purpose of this study was comparing customer satisfaction and service quality among men and women, in private sport clubs of Shahro od city. The population evaluated in this study, the 1500 club gym and private customers that city shahrood than 330 people as customers sample randomly selected. Data collection tool in this study and the questionnaire has six subscales. Its validity by experts in this field study and test its validity by Cronbach's alpha 0/75 and 0/73 respectively. Study findings showed that between the mean rank in the operating environment and operating equipment and physical access to the service men and women there is no significant difference. Other variables in the behavior of employees, employee reliability and training programs between the average price ranking men and women that there are significant differences. This means that women score higher items have reported these variables, so the club managers to increase female customers should pay special attention to four factors employee behavior, reliability, staff, training programs, and price.

The purpose of this study was to priories the factors of fans supportive reasons and the relationship with attendance and their Supporting in popular club of Iran pro league. The method that applied in this research was descriptive-correlation and was carried out as a field study. The population was total of pro league soccer fans that from 18 teams, 4 teams were elected. So, according to Morgan’s sampling table 810 questionnaires were gathering from samples to analyze the data. Based on a review of the current literature, nine elements were identified and a questionnaire was developed for measuring them. Questionnaire reliability was confirmed by factor analysis, related masters and professional, and validity In a primary study by Cronbach’s alpha (0.81). The results showed that 40/2% of fans, rather than 16 year, supported their team continuously. According to Friedman test, team interest, football interest, other interest (color, player & brand), socializing, Excitement, club dependency, other efficacy (families, friends), club administration and escape rationally had highest influence on fans supportive reasons to their team. In next stage, only club dependency and escape was related to fans attendance for Supporting team. Finally, by identifying importance of each supportive behavior, managers can focus on ways to attract retinue and develop of pro league fans

The purpose of this study is survey of International Technology (IT) status quo and compiling strategies in football federation of I.R.IRAN. The nature of present study is descriptive in which data was collected through on the sample population. For this, questionnaire of the study was distributed among the sample group of eighty-five participants who were the employees of the football federation based on altogether sampling. The questionnaire used in the study is researcher-made with 53 items and its validity and reliability is calculated using the Chroenbach α formula (α>o.7). Data processing methods including software, hardware and human ware are the variables of the study. Data collected is analyzed through using SPSS-16, Friedman’s test and descriptive statistics, matrix for evaluation of internal and external factors and SWOT. The study strategies are presented based on these matrices. The result was that software, hardware and human ware and the main variable of data processing fell to the WO, SO, WT and WO zones, respectively. The findings of the study prescribe 15 strategies for football federation in the IT section, 2 of which are assigned to SO, 7 strategies to WO, 3strategies to ST and 3 of them to WT zones.

The purpose of this study is to understand the relationship between Leadership Styles of Coaches and Achievement Motivation of Iranian Elite Judo Players, which was carried out by a descriptive field method. The statistical population of this study comprised the entire Judo Players of pro League (162 judo player) in Iran. Statistical sample set of which is comprised 125 Judo Players. In order to collect information demographic questionnaires, Leadership Scale for Sport (=α 0/95) and Sport orientation Questionnaire (=α 0/90) were used. Descriptive methods were used to analyze the data and in order to determine the relationship a multiple variable regression was used. Data analysis results showed that there is a significant relationship between the Leadership Styles of Coaches and the Achievement Motivation (p<0/01). Also, the findings showed that there is a significant positive relationship between leadership styles of democratic, social support and positive feedback on the one hand, and the Achievement Motivation, on the other(p<0/01). But, there was no correlation between the styles of training and instruction and authoritarian types of leadership on the one hand and the Achievement Motivation of the players, on the other (p>0/05). Generally Leadership styles of coaches are important and predictive factor in athlete’s Achievement Motivation.

The purpose of this study was measurement of cultural intelligent of manages elected federations in Iran and review its relationship with transformational leadership style. Statistical population study 58 federation managers that 52 managers complete questionnaires. The method of this study was descriptive – correlation. In this study use cultural intelligent questionnaire (Ang et al, 2007) and transformational leadership style scale (Bass, Alovio, 1993). In this research use the KolmogrovSmirnof, Pearson correlation, t-test and Analysis Variance. The results showed that, overall, managers have cultural intelligent relative. Pearson correlation test showed that, there are significant between cultural intelligent and leadership style, and behavior with leadership style. Regression analysis of test showed that cultural intelligent can be as variable pre-interview of leadership. t-test results showed that were not significant difference between cultural intelligent and leadership style with gender and field of study (physical education and non-PE). ANOVA test results showed was significant different that between knowledge and leadership style with education level. Kruskal and Alis test results showed that, there is no meaningful difference between research variables and background work and management. Considering to positive relationship between cultural intelligent and transformative leadership style, given the necessary to the cultural intelligent managers will highlight for better efficiency organizations.