مجله مطالعات مدیریت ورزشی
پیاپی 36 (خرداد و تیر 1395)

Following development, is essential the need for a comprehensive long-term planning. This paper aims to design and establish the strategic plan of the Physical Education and Sports Sciences Research Institute with combined (qualitative – quantitative) methodology. Based on purpose, it is of the applied research type. In order to perform data collection, we investigated the overhead documents, studied the history literature and the comments of practical and executive elites and used the questionnaire of the effective internal/external environmental factors on the performance of the physical education research institute (α=0.93). The sample consists of the previous and current presidents and vice-presidents of the research institute, members of the research committee and the respected faculty and staff of the research institute (n=50). The sample was considered as full-number equal to the statistical society. This paper first considers the status quo of the research center in terms of desirable performance and status (administrational and performance evaluative indices of the sciences, research and technology ministry). Then by comparing both and rationalizing the status quo, an initial inventory of strengths and weaknesses, opportunities and threats was prepared. After being finalized, the so-called initial inventory was sent and collected as a questionnaire in brain storm sessions (with the presence of the elites) for challenging the statistical sample. The research data were analyzed by using descriptive statistics, binominal test and Friedman test. To compare information was used of comparative studies such as Canada, Australia, New Zealand, china, japan and Beijing, and to develop strategies was used of internal and external factors evaluation matrix, SWOT matrix and statistical tests such as descriptive statistics, binomial test and Friedman test. Results showed that in terms of strategic position, the research institute is located on the wo position. For this reason, the most important strategies of the research center may include the following: establishment of the regime of measuring the need and possibility of the research requirements of the society in the fields of physical education and sports sciences, establishment of the commercialization regime of the research and innovative achievements of the research institute, planning in order to guide financial resources as the main mission of the research institute.
According to the research results and findings, it may be declared that by relying on conservative strategies, the physical education and sports sciences research institute would achieve its high-level goals.

The purpose of study was to evaluate the balance of organizational culture patterns of Iranian sports federation. Methodology was descriptive and type of survey. 253 experts of sports federations responded to a questionnaire of assessing organizational culture. Validity of the questionnaire was statistically analyzed by experts and its reliability was confirmed by Cronbach's alpha. Results showed that based on the average cultural of sport federations can be concluded that the culture of the sport, mainly the cultures will tend hierarchical and tribal and the orientation in the other profile was pale. Concluded that for establish of rigor culture in sport federations, we should keep the current culture and development other cultural profile.

Sponsorship is one of the most important sources of income for football clubs and one of the best ways to promotion for sponsors, but today, ambush marketers are considered as a threat for sponsoring companies. The purpose of this study was to investigate effectiveness of sponsoring Iran Football Pro-League. Descriptive-survey method was used. Research sample included 515 spectators of pro-league that selected by stratified random sampling. The result showed that 80.6% of respondents recognized Irancell as pro-league sponsor. Also, chi-square test showed that significantly Irancell was recognized more than ambushers as official sponsor of pro-league. Persons that watched live broadcasting of pro-league matches more than others, incorrectly recognized ambushers as sponsor. Finally, also Irancell acquired high awareness via sponsoring pro-league, but Hamrah-e-Avval by ambushing gained an impressive recognition as pro-league sponsor.

In two recent decades, organizational performance has been an important subject. This intent resulted in many innovations in practical and researches approaches. Therefore, the purpose of this research was to predict of organizational performance through knowledge management in sports organizations (based on ACHIEVE model). The statistical popularly was all managers of sport and young's ministry, national Olympic committee, national paralympics committee, national Olympic academy, and sport federations (N=331). Based on Morgan's table, 180 people were selected to this Research. The results of present study showed that there was significant relationship between knowledge management and organizational performance.
Generally, the results showed that knowledge management is an important predictor for organizational performance. Therefore, managers must do programs to increase of knowledge management of theire employees.

The aim of present study was to identify and prioritize factors in successful implementation of knowledge management in sports organizations, using interpretive structural approach model. The aim of present study is practical, its method and nature is descriptive - analytical. The population of this study had two parts so that in order to identify factors affecting organizational spirituality in Yazd university according to survey analytical models, a 250 sample of sports organizations including physical education, physical education office, sports federation employees were selected via stratified sampling and were discussed and analyzed. In the second part of the scheme in order to classify priority of the key factors identified, we cooperated with 10 experts who had mastered the respected scientific research on the subject. Factor analysis showed that 9 factors of management organizational structure, architecture, science, culture, human resources, information technology, knowledge processes, motivational rewards and content knowledge are considered as the key success factors in the implementation of knowledge management in sports organizations. Structural interpretation of model results also showed that the management agent has highest leverage and least dependency to other 8 key factors.

The main purpose of this study is the relationship between knowledge strategies with organizational and individual learning capacity of physical education teachers in isfahan. The research methods were causal – solidarity. The statistical basis of that concerning all physical education teachers of girly schools of 6 districts in isfahan including 514 participants and 167 teachers were selected as sample size. Statistical analysis showed that there is a significant positive relationship betweenknowledge strategies individual learning capacityand organizational learning capacity. According to this model, the direct effects of knowledge retrieval on organization learning, knowledge utilization on individual learning, knowledge sharing on individual learningand knowledge sharing on organizational learningwere confirmed and the indirect effects of the model were confirmed too. The results show that all aspects of the knowledge strategies have a significant and positive impact on learning capacity.

Achieving agility depend on the ability to respond to strategies, technologies, personnel and processes. The aim of this study was to determine status of organizational agility and factors affecting it in Iran’s national Olympic committee. This study was a descriptive survey. Population of this study made up all employees of the national Olympic committee of Iran’s (n = 115) that according to Morgan chart, 86 people were randomly selected. The data collection instrument was and its content validity was approved by 11 members of the faculty of sport management. in this study were identified that information technology, human resources and organizational culture have a significant effect on organizational agility. Ratings of these also showed that human resource is the first place. Iran’s national Olympic committee requires efficient human resources, organizational culture that encourages creativity, innovation and high-technology communication and flexible information systems to these means be able to adapt to unstable and unpredictable area.

The aim of this Research is design a model for impact of water sport center's market orientation on customer future behavior with attention to perceived value. The kind of research was survey and descriptive. Statistical populations were water sport centers in IRAN those choice five biggest centers. Sampling method was classification random and there were two groups, customers and staff. For data analyzing used of SEM method with use of AMOS and SPSS softs. Results showed that 56.7% of customers was male and 43.3% female. Family income in half of customers was less than one million Toman and 50% had upper this. More than 50% of staff has academic education. Index values inmodel were in acceptable range and model was confirmed. Results showed market orientation hasn’t directly significant influence on customer future behavior, but has influence on perceive value and this variable can play mediator role between market orientation and customer future behavior. Market orientation factor has greatest impact on customer perceive value. Centers managers in addition design a market strategy for attach the goals, should attention to improvement perceive value and these indexes.

This study aims to investigate the effects of communication skill and citizenship behavior on social capital in sport organizations of Hamadan. This research is descriptive-correlational study. 205 employees of sport organizations in Hamadan were selected as statistical sample with cluster random sampling. Communication skill inventory with reliability, organizational behavior inventory with reliability and social capital inventory with reliability were used. descriptive data was used to describe data and effects of observed variables on hidden variables. Based on structural equations model’s results, communication skills are influential on organizational behavior by. organizational citizenship behavior is also influential on social capital of employees in sport organizations in Hamadan by. Communication skills and organizational citizenship behavior can significantly predict social capital of sport organizations in Hamadan.

Customer relationship management is called to all preliminaries with the aim of attraction, keeping touch, optimizing of long term and invaluable relationship between the organization and the customer. To achieve this, all the recreational sports complexes could improve their condition in the competing market, utilizing the advantages of customer loyalty. The present study aims at examining the role of customer relationship management (CRM) in the customer's loyalty to the recreational sports centers in Mashhad. This study uses a descriptive-correlative method which was conducted in the field. The population included all customers of recreational sports centers (swimming pools, bodybuilding and aerobics clubs) in Mashhad who had at least 6 months of membership. Using cluster sampling, 4 regions out of total 13 regions in Mashhad were randomly selected. The sample size was determined 384 people and after discarding the corrupt questionnaires, the statistical analysis was done on 356 questionnaires. In order to gather data on CMR, a researcher-made questionnaire was used whose validity was (α=0.88) and for loyalty, Liu's questionnaire (2008) was applied which was estimated as (α=0.85). To analyze the demographic characteristics, we used descriptive statistics and at the inferential statistics level we simultaneously utilized the Kolmogorov-Smirnov test, Pearson's correlation and multivariate regression. The study results showed that there is a positive significant relationship between CRM and the customer's loyalty (P

The purpose of this study was to investigate the relationship between entrepreneurship and organizational performance in sport and youth offices of Iran’s northern provinces. Research method was the type of correlation and the statistical population included of all managers, deputies and experts of the sport and youth offices in Iran’s northern provinces (Guilan, Mazandaran and Golestan) and managers and deputies from five selected cities. Due to the limited population, the statistical sample was considered as a whole. For this purpose, organizational entrepreneurship and organizational performance questionnaires were used. Descriptive and inferential statistics methods were utilized for data analysis. Research results indicated that there was a positive and significant correlation between dimension organizational entrepreneurship and organizational performance in sport and youth offices of Iran’s northern provinces. According to the linear relationship among variables and the assumption of errors independence from each other, predictor variables (organizational entrepreneurship) revealed 55% changes in the rate of organizational performance. The two components creativity and management structure of organizational entrepreneurship have greater share of the anticipated organizational performance. Totally, according to the findings of this research suggest that, managers of creative, innovative and risk-taking in organizational posts use and new ideas encourage.

The present research seeks to inspect the relationship between the organizational climate and the quality of work life with productivity health amongemployees of national Olympic academic and national Olympic committee. The research method was correlation and survey. The statistical population included of all national Olympic academy and national Olympic committee. The sample of study consisted of 79 employees. The results showed a statistically positive and significant relationship between the organizational climate and productivity, and between the quality of work dimensions and productivity. Organizational climate is an effective variable on the quality of work life, and has a direct effect on the productivity.