مجله مطالعات مدیریت ورزشی
پیاپی 34 (اسفند 1394)

In today's world, the long-term survival of a business depends on the firm's ability to successfully introduce new products to the respective market. The existence of some progressive factor's in new product development in the sports clothing industry has led to the importance of new product development in this industry. The purpose of this paper is to identify and to Rank the critical success factors of new product development in the sports clothing industry. In the first stage, the main factors of the previous researches and in different industries were surveyed and identified. the industry experts with experience more than15 years, were interviewed, then the indices and the main factors were coded and identified with according to Cooper revised model and finally by providing a structured and closed questionnaire which has been approved by Experts and the university professors, for the target population with 80 cases, the managers view have been assessed in relation to these cases. The results showed that six factors which has been identified by priority were the marketing and sales, product development team, technology, designing and manufacturing, organizational capabilities, and ultimately the commercialization in the success of new product development in sport clothing industry. Also the key indicators of each success factors have been identified and the utility of the all factors with the average more than 3 were confirmed. Then, by using the Friedman test, the critical factors and indicators for each were ranked. Second order factor analysis was performed by using the Lisrel software and finally, fitting of the conceptual model was evaluated at an optimal level. The technology factor with factor loadings of 0/25 was not significant, which suggests that these factors have low correlations to each other and has a low impact in this industry.

The purpose this study was role of the sports media in formation citizenship behavior in fans of the capital's football derby. All statistical community spectators watching football for over 18 years, the two teams were Persepolis and Esteghlal Azadi Stadium in September 91. Since the volume of the statistical population of more than 75,000 people, according to Morgan statistical sample, 384 subjects were selected to collect data from a stratified random sampling method was used. The data was collect, from Two questionnaires, media sport make researcher questionnaire, and Groth (2005) citizenship behavior questionnaire that their validities was approved from 8 sport management Experts. The results showed that there is a correlation between the variables studied so that the observed data to a large extent based on the research mod. Also, results showed sub-components culture could predict stronger than the sub-components of social participation, education and information of citizens. In other words, the sports media play an important role in shaping the behavior of fans created the ultimate club can take advantage of creating behavior of fans to their advantage.

Requirement for effective response to environmental changes and gain a competitive advantage in sports manufacturing corporations is achieving to organizational agility. The ultimate goal of this qualitative study is exploring the process of organizational agility in sports manufacturing corporations by using systematic design of grounded theory to be done. For this purpose, an open interview with 12 managers of sports manufacturing corporations was done on individually and in groups in Tehran. Data analysis in three steps: open, axial and selective coding is achieved by using MAXQDA software (version, 11). So, during the process of open coding categories include: causal condition, central categories, actions and strategies, confounding factors, and outcomes were extracted from agility; Then in axial coding stage, the connection between this following categories of causal condition (internal factors and environmental factors), Axial category (Competitive advantage, adaptation with customer requirements, Reengineering, environmental adaptability, power of responsiveness, competence, flexibility and speed), action and interaction strategies (In the areas of manufacturing, marketing, economic, political, legal and knowledge), confounding factors (environmental, organizational & managerial), and the agility consequences (Consequences: economic, manufacturing, social, marketing, finance, human resources, and Brand & trademark) in terms of coding paradigm in Sports manufacturing corporations was determined; also in selective coding phases, each component of Coding paradigm described, The story line depicts and the theory was created, Finally, the judgment propositions and strategies hypotheses of research were formulated.

One of the effective factors on sport consumer behavior is time- financial perceived risk. Therefore, the purpose of this study is to study of relationship between time- financial perceived risk and behavioral intention of sport consumers (attendance, recommend to others, merchandise consumption, media consumption). The present study is descriptive–analytical and practical one, in which a questionnaire with approval reliability, content validity and construct validity was used. Statistical population includes 4000 of Islamic Azad University of Save that with reference to Morgan table, 359 sample was defined by LISREL software. Result indicates that time-financial perceived risk has meaningful impact on attendance and media intentions but has not got meaningful impact on recommend to others and merchandise consumption.

The purpose of this study was to relationship between service quality and aesthetic dimensions with customer's loyalty to public and private pools in mazandaran province. Descriptive research, correlational research that has been conducted in this field. 380 people from the private and public pools as customer’s sample was determined using simple random sampling. Data collection aesthetics questionnaire Soleimani, Service Quality questionnaire Liu & Loyalty Questionnaire Lim, with Likert scale was used with five values. For data analysis, using Pearson correlation and Shannon entropy, SPSS20 software. Data analysis showed that significant differences between the study community aesthetic and its subsidiaries, Service quality and its subsidiaries, with loyalty. There is no significant relationship between ages at testing the loyalty. There are significant differences between male and female customer loyalty. There is no significant difference between the educations of customer loyalty, according to the study. There was no difference between the aesthetic aspects of indoor pools. There was no difference between the service quality aspects of indoor pools. Also the weight of dimensions is not a priority quality services to customer loyalty in sports pools with aesthetic aspects.

The aim of this study was to standardize a questionnaire for purchasing sports newspapers. The population consisted of all male and female newsstand customers above 18 in Tehran with a minimum of one year of purchase history. A total of 344 questionnaires were completely answered and the final analysis was conducted on them. The results revealed that 33 items in Liker scale were saturated of four factors: 1) content 2) appearance 3) headline. These four factors were able to describe 74.9 percent of the total variance. As for the validity of the instrument and based on the relations, except for 16 questions all questions had a significant relation with their own factors and were good predictors for those factors. Also, concerning the factor relationships with the concept of "purchasing sports newspapers", the results showed that all factors were good predictors for that concept. Therefore, the internal and external validity of the model "purchasing sports newspapers" was confirmed.

The purpose of this study was to investigate the relationship between social capital and knowledge management in general office of Sports and Youth of Fars province. Research method was the type of descriptive-correlation and the statistical population included of all experts of this office in the year 1392 (N= 137). According to Kocran table, 103 subjects constituted the study statistical sample (n=103). For this purpose, social capital and knowledge management questionnaires were used that reliability by Cronbach's alpha was (α=0.826 & 0.857). Descriptive and inferential statistics methods were utilized for data analysis. Research results indicated that social capital and knowledge management, general office was located in the low level. Also, there was a positive and significant correlation between social capital and knowledge management. Also, had a significant positive relationship between the dimensions of social capital with all dimensions of knowledge management. According to the linear relationship among variables and the assumption of errors independence from each other, predictor variables (social capital) revealed 52% changes in the rate of knowledge management. Totally, according to the findings of this research, it is recommended that the Officials and policymakers general office of sports and youth to pay special attention to the staff social capital dimensions and provide creative and innovative ways to improve the structure and knowledge of the organization in order to achieve have a learner organization.

The aim of this research was survey related concern about do cycling between children from mother's viewpoint. The method of present research was applied that it is performed by field shape. Statistical population was all mothers from Iranian families that unfortunately there is no information about the number of them. According to lack of standard tools in this area, the survey Instrument was a researcher made questionnaire with 14 Main question, that after Confirmation Its validity and reliability (α=0.86) Were distributed by the multistage cluster selection. 5863 data from questionnaires returned, were analyzed with the Friedman test by SPSS 20 software. Results showed that Lack of skills in cycling with rank mean (9.79( and lack of Special bike paths with rank mean )9.11( is most important barrier and reduction social status because of do cycling was least important barrier from perspective of mothers. So, proper planning it is Require and necessary for dismantle the barriers of children's cycling.

The main purpose of this study was assessing internet marketing and quality of Iran and Europe successful Football club websites. A descriptive study was carried out based on 4-dimensional model of website quality evaluation that was performed by Miranda and colleagues (2009) in sport environment. The model consists of four categories: Speed, navigability, accessibility, content. Validity and weighting of the factors were taken from professors in management and sport management. The sample was 30 Successful Football Club Websites of Iran professional league and Europe major leagues including: English (Premier League), German (Bundesliga), Spanish (La Liga), Italy (Serie A), France (le Championnate). Finding indicated that except communicational content and speed, Iranian Football club websites had much lower quality than Europeans in transactional content, informational content, promotional content and navigability. Among these 30 websites, Chelsea FC Website had the highest quality average (WAI) and the club Zob Ahan Isfahan had the lowest quality according our index. It is suggested that Iran’s Football club managers use the opportunities that this strong media makes effectively, by creating strategies and policies to connect with fans and flowing income in the best way.