مجله مطالعات مدیریت ورزشی
پیاپی 43 (امرداد و شهریور 1396)

The supply of quality service in sport, will enhance more new audience, develop jobs and reducing absence of athletes. In fact, service quality is the one of the main factor lead to satisfaction and continuity of future attendance in sport spectators. Therefore, the main purpose of this research was structural equation model of service quality and satisfaction on sport spectator’s future intention in terms in world volleyball’s league. Random ally and purposely. N=375 sport spectators that participated in national volleyball league, selected as sample size, purposely and randomly. To data collection, Chen (2011) service quality questionnaire and Shonk (2006) future intention questionnaire were used. For data analysis, after conceived about normality, SPSS soft wear in descriptive and deduction statically and AMOS to deception of SEM was used. The results showed that there was significant relationship between service quality and satisfaction with future attendance by audiences. Also among all service quality sub-scales, reliability had higher impact on spectator’s satisfaction. Therefore, having human resources specialist that had adequate expertise skills in proportional with Azadi Sport Complex facilities, result in audience’s future attendance by improvement of spectator’s reliability and their satisfaction.

Advertising has been a component of potential revenue of sport events from a long time. Evaluating the effectiveness of advertising has helped Investors, sponsors and other companies that have advertised through sports for providing more effective advertising and this action was effective on increasing their sale share. Aim of this study was define effectiveness of through sport advertisement of MTN Company in professional football league of Iran. The instrument that used in this study was Effectiveness of through sport advertisement questionnaire. Content and construct validity of this scale was confirmed in separate research. Collected data by descriptive and inferential statistics, binomial test and structural equation modeling was analyzed in SPSS and PLS software. Analysis of results show that Irancell's advertising through sport in Premier Football League has not been effective. About attitude toward advertising through sport had become clear that there is a positive attitude in spectator. According to the result we suggest Irancell company with by relying on positive attitude that is existing toward advertising trough sport, do some revision in executive methods of advertising and take better advantages of good condition in sports field to progress of their marketing goals.

The present study was done with the aim of presenting a causal model of work alienation based on the quality of work life and organizational justic emphasizing the mediating role of conflict, organizational commitment and job involvement of physical education teachers in shiraz city through path analysis. to do these 237 teachers were selected through random cluster sampling and answered to a questionnaires organizational justice (Niehoff & Moorman), organizational commitment (Allen & Meyer), job involvement (Kanungo), quality of work life (Walton), conflict (Rabins) and work alienation (Motaz) subscales. results showed that quality of work life variable have indirect negative effect on work alienation through the mediation of conflict, organizational commitment and job involvement variables. organizational justic have indirect negative effect on work alienation through the mediation of organizational commitment and job involvement variables. organizational commitment has indirect negative effect on work alienation through the mediation of job involvement variable. conflict variable has indirect positive on work alienation through the mediation of organizational commitment variable.

The aim of this study was to design and validate the questionnaire of employees’ satisfaction from internal services quality in water sports facilities. The population was employees of swimming pools and water recreation centers in Tehran. Samples were selected using Non-targeted method. 284 questionnaires were completed. Data were analyzed using the structural equation modeling, exploratory factor analysis, and first and second-order confirmatory factor analysis. The results showed that the five main factors influencing employee's satisfaction with the quality of internal services centers were leadership, resources, rewards, communications and coworkers. The results also revealed that the leadership factor had the greatest impact on employees’ satisfaction. It is recommended to Sports center's managers to assess the quality of internal services periodically, in order to try to promote their productivity and staff satisfaction.

The selection of strategies of an organization is a multi criteria decision making method. Therefore, the main propose of this study was using one of the methods of multi criteria decision making under uncertainty (Grey System Theory) to evaluate and rank the Strategies of handball development in Semnan province. The research method is analytical – descriptive. The Statistical sample of this study were experts of Handball in Semnan province (n =41 for SWOT Analysis and n=8 for experts group). In this study, based on gray systems theory the weight of each criteria determined for all the options, and then using the Grey Possibility Degree, ranking strategies were performed. Based on the results, 9 strategies were evaluated using nine criteria. Finally, Handball development Strategies of Semnan province were ranked on the basis of relevant criteria. Since strategic planning is done in conditions of uncertainty, using multiple criteria decision making under uncertainty can improve decision making.

The aim of this study is to investigate the effect of autonomy and control ýmotivation ýorientations on team ýloyalty ýin TV ýviewers of football competitions. 400 available persons among TV viewers of European club football ýcompetitions in 2015-2016 were selected as samples of this study. Motivation of the viewers was measured by ýSport Interest Inventory of Funk et al (2002), and SPEED scale of Funk et al (2012), and team loyalty was ýmeasured by questionnaireý of Neale and Funk (2006). Structural Equation Modeling was used to analysis the ýdata. ýþ þResults showedý that autonomy and control ýmotivation ýorientations has satisfy different needs of sport ýmedia consumers. Also, ý results showed that autonomy ýmotivation ýorientationý significantly affected team loyalty ýý. But, control ýmotivation ýorientation noý significant ýeffect on team loyalty. Thus, ýto identify loyal fans, it would be better ý considered their motivation orientationý.ý

The aim of present study was to make and validate a tool for determining core competencies for appointment of Administrative Manager of Sports and Youth. Statistical population of this study was composed of all sport management professors in universities, chairman of the federations and also elected leaders and experts of the ministry of youth and sports (N=450). Due to the large population study class random sampling method was used (n=209). Measurement instrument was a questionnaire 57 item which contains included 4 general factors (meta-competencies, cognitive dimension, social dimension and functional dimension). In order to make sure about validity of this questionnaire, an expert’s panel composed of management professors was applied. For testing its reliability,30 questionnaires were completed and 0/94 Cronbach’s alpha was calculated which was an appropriate reliability coefficient for this study. Data analysis of this study was done by the method of descriptive and inferential statistics and factor analysis and in LISREL and SPSS software environments. All questions had a significant relationship with their agents in reliability structure, the amount of relationship and T-value, and they could be a good predictor for their agents. Indexes X2/df=106.987, RMSEA=0.078, NFI=0.94, NNFI=0.93, CFI=0.94, GFI=0.92 and AGFI=0.90 confirmed the goodness of model. Also, the results about the relations of factors with the meaning of competency showed that all factors could be a good predictor for concept of competency. Finally, internal and external validity of core competencies for appointment of operational sport managers in Iranian ministry of youth and sports model was accepted.

Today, extensive dynamics of competition have caused intelligent organizations to follow some conditions in order to employ creative and entrepreneured people as soon as possible and benefit organizational entrepreneurial advantages much more. The purpose of this study is assessing of regression equation between Knowledge management and organizational entrepreneurship in employees of Ministry of Sport and Youth for determining the effect of Knowledge management process on organizational entrepreneurship. Statistical community includes the whole of employees of Ministry of Sport and Youth with educational level of bachelor and upper. Sample size was 163 people based on Cochran formula which was selected randomly. The research tools consist of two questioners, Knowledge management and organizational entrepreneurship. Content validity and formal of research instruments were considered by studying basics of theoretical research and using professors and specialist's opinions and its reability was calculated through statistical analysis of Cronbach Alph coefficient for questioners of knowledge management 0.94 and organizational entrepreneurship 0.92. The result showed there is a meaningful relationship between Knowledge management and its processes with organizational entrepreneurship. Also, results of multivariables regressions showed that 46% of scores of organizational entrepreneurships is affected by Knowledge management scores and 55% of scores changes of organizational entrepreneurship are affected by dimensions of Knowledge management scores (Knowledge acquisition, Knowledge creation, Knowledge Store, Knowledge Distribution, knowledge preservation). Therefore, Knowledge management and its dimensions can suitably predict organizational entrepreneurship.

This study was to assess brand equity in volleyball team. This research is considered as correlative- descriptive from research purpose perspective and is considered as field research viewed from data collection method aspect. 338 spectators of Kalle Mazandaran volleyball match at the Stadio city of Amol, that were selected by stratified method, completed the questionnaire with forty-nine questions. Ross and Russell and Bang questionnaires (2008) were used to gather data. Face validity and content validity of the questionnaire were analyzed and validated by 10 university professors in the field. Cronbach's alpha (0.86) method was used to determine the reliability of the questionnaire. The reliability of the questionnaire was estimated as Confirmatory factor analysis was used to examine the hypothetical method of research. The results indicated that the 11 mentioned factors by Ross had a relation with Associations of Brand equity of Kalle Mazandaran and had an effect on it. All 11 hypothesis related to this subject were validated. The effect of two related factors to the awareness aspect of teams’ Brand was also validated. Results have shown that every thirteen factors influencing brand equity team, introduced by ROSS, about KALE volleyball team is well proven. In other words, if the team managers and the clubs are trying to create or increase their brand equity, these variables must be considered.

Social responsibility is new concept in marketing and sociology field that football clubs have potential to use it. The main objective of this study was codification of Strategies for Football Clubs of Iran's Primer League. The sample consisted of 19 people's experts, administrators, coach and faculty who were selected through theoretical sampling and Maximal Variation. Data analyzed through three stages coding include open, axial and selective. In coding, 42 cods, 14 fields in six categories include of media education, ethical-social education for managers, athletics and stakeholders, education citizenship, sociometry, Social branding, director maker, financial development infrastructure development, volunteer development, development of fourth generation in football, contracts, online networking, negotiation and diplomacy and 6 components of education, social engineering, independence, structuring, thinking and communications were classified. Each strategy according to local community and the football club's position can be prioritized to benefit both the club and the community.

This research aims at reviewing content analysis and trend of scientific- research sport management printed articles in domestic publications. To this end, electronic versions available in eight scientific research publications between1380-1392 were gathered. In this research, 710 articles were reviewed. The methodology of this research is also content analysis. The used material consists of a coded list check that its narration was measured by sport management specialists. To assure from accuracy of the data, we use coded papers. It is worth mentioning that analysis of data is done by excel and SPSS 20 software at the meaningful level of 0.05. Findings of this research show that near to 45 percent of sport management articles refers to organizational behavior area. Also, sport management publications and Sport management studies, all together cover about 66 percent of all articles. Tendency toward marketing, entrepreneurship and enterprise is another result of this research. Generally speaking, analysis of sport management articles in researched areas shows the increase of quantity in articles tendency, research methods, used software and its incremental trend all identify a hopeful future for this field.

Spectators who attend in the stadiums to watch sports competitions are very important for every sports league. They are the most important capital for professional clubs, because they play a prominent role in the revenue for sports leagues by buying tickets of competitions in addition to they provide the identity to sports leagues. The purpose of this study was to investigate effective factors in the decline of the Iranian audience in the stadiums and watching football. The method of this study was descriptive analysis and it was an applied research in terms of purpose. The statistic population included all spectators of the fifteenth Premier League Football in the country. Cluster and quota samplings were used by considering of five regions of country. The TOPSIS technique was used to study participants’ weight. Carvalho, et al., (2014) and Jorgensen’s (2015) questionnaires was used in this study. The face and content validity of questionnaires was confirmed by professors of sport management. The internal reliability was calculated through Cronbach’s alpha (r=0.81). According to spectators’ idea, attractiveness factors had the highest important and economic factors were in the next rank. Factors encouraging had the least important. According to results of this study, it is recommended that policymakers pay attention to the attractiveness of stadiums environment and economic dimensions.