فصلنامه راهبرد اجتماعی فرهنگی
پیاپی 17 (زمستان 1394)

This article's goal is analysis the status of virtual social networks with focus on swot. This qualitative study was conducted using the Delphi questionnaire. The study's statistical society is consisted of all scientists and communications experts, 20 people the sample to distribute Delphi questionnaire. The questionnaire and factors of outside (threats or opportunities) and inside (weakness & strenghts) social networks and environment Internal are analyzed by swot. the study shows that virtual social networking threats from the external factors in the field of international security and the internal factors, including the strengths and weaknesses users and organizations in the field of cultural, social and qualitative security show: stage prevention of social networking threats, selective approach should be aggressive, because strengths and opportunities is provided in this case, users and authorities should opportunities and their strengths in a their growth, it is an interactive process, strategy defensive weaknesses (the authorities and users) and threats through social networks, the improvement stage, users and civil society organizations have strengths use and resolve threats.

The rapid growth of social media users underlines the necessity of transition from audience studies to userology. Hence, this study aimed to determine the difference between the audience and user and to provide typology of social media users. To this end a mixed methods design developed using semi-structured interviews with 30 students and the survey with a sample of 360 students of Tehran University. Experimental results showed that the goals and motivations of users in the use of social media is to entertain and spend time, get news and information, maintaining relations with current friends and find old friends. While entertaining and spending time are common goals of male and female users, women have more social and emotional motives in using social media. The results also showed that the Iranian users became categorized in eight groups: art-lovers, science-lovers, downloader, news reader, web tourists, negotiators and players. According to theoretical results the audience has been changed from a relatively "static concept to a dynamic one and audience studies has had three main paradigm changes: Change from passive audience to active audience active and from active audience to interactive user.

The present article is to investigate the relationship of the presence and transaction in social media with the youth’s values. The main question is that: what effects the use of social media has on the youth’s commitment to values? This article was conducted using as survey research and employing voluntary and convenience sampling and also an internet-based, researcher-made questionnaire. The population of the study included young users of social media in five cities of Isfahan, Tehran, Tabriz, Mashhad, and Sari in 2014. The sample size consisted of 2100 individuals. The findings of the present study indicate that there is reverse and significant correlation of the membership duration in social media, the degree of using social media, the type of using, and considering real the content of texts and contents presented in social media with the youth’s commitment to family, religious, and socio-cultural values.

The article's goal is identifying and ranking of the social networks success in their educational role in terms of the media elites. The research method is a combination (Q card questionnaire and factor analysis). Statements items (the number 9 items) the role educational of social networks were identified through the focus group. Due to the diversity and multiplicity of social networking two full specimen's internal users and two full specimen's external users was selected. The results of the factor analysis results by the Friedman test were ranked. It became clear in terms of the media elites; the role of educational social networks in comparison with four other roles is in the last place. On the other hand in the survey results showed that the highest level role of the educational, the exchange of general knowledge to create users with each other on the social network, and at the lowest level, specialized training various groups in the social network were ranked.

The goal of this article is presenting a model for media's cultural policy-making in Iran in order to design a model. This research is applied (goal), quantitative (data) and descriptive; survey (performing). 30 important faculty members of universities are selected as a sample. First questionnaire is made on the basis of reviewing the history of media's cultural policy-making in Iran and the world and making a list of strength, weakness, threats and opportunities in order to assessment of the current situation. The second questionnaire is made in order to determining suitability of proposed model. Weighted mean and one sample t-test are used to analyzing the data. Results show that: media's cultural policy-making principles, theoretical framework, weaknesses, strengths, opportunities, threats, performance process and strategies are accepted by the experts. The model's suitability degree is 4.153 from 5 and the extracted model is confirmed by 95 % of trust.

The increasing use of mobile phone, considering the facilities that are available to service it, has changed interpersonal relationships in the contemporary society. The functions of this modern communication tool include easiness, inexpensiveness, power of sending a same message to a lot of people and facilitations of relations between the sexes. In the present article, the content of the 2975 SMS in inbox and outbox text messages and other data stored in the drafts on any other phone tools collected from the phones of the students of the Astara and Talesh universities are analyzed. We used Chi-Square significance test for data analyzing. The results showed that there is a significant relationship between gender of SMS sender and receiver of SMS with the structure of SMS, content of SMS with time receiving and sending, the SMS sender and receiver gender with the time of Sending and receiving SMS. Students also take benefit from the phone draft as a notepad .

This article seeks to deal with the political orientations (reformist & conservative) of different provinces. In other words, we try to answer this question; which provinces tend to reformism and which of them tend to conservatism. In this article a secondary data analysis was used and political orientations of provinces were determined based on the results of the seventh to the eleventh presidential elections and other elections during this period. Study of provincial participation showed that East Azerbaijan, West Azerbaijan, Ardabil, Ilam, Sistan and Baluchestan, Kordestan, Kermanshah, Golestan, Fars, Yazd, Bushehr and Hormozgan are reformist. Isfahan, Chaharmahal and Bakhtiari, Zanjan, Semnan, Qom, Qazvin, Kohkilooyeh and Boyerahmad, Markazi, Hamedan and Khorasan are conservative. Tehran, Gilan and Kerman are reformist-inclined (tend to reformism) and Lorestan, Khuzestan and Mazandaran are conservative-inclined (tend to conservatism) provinces.

One of most important social issues during 2001-2010 was the development of pyramid scheme companies. Despite Official denouncement of these actives and negative public attitude, these companies were rapidly growing all over the country. The aim of this study was to identify the causes of the continuation and expansion of activities of these companies based on Quest members experiences. Data was gathered through in-depth interviews with 31 Quest members and content analysis of educational material used in this network. The results showed that the participants attitude toward success, jobs and income, was an important factor in the continuation of the activities. In addition to the hierarchical structure of the relationships in the network, a powerful ideology was active to maintain motivation and energy of the members.

This article was developed in line with the growth of cultural objectives, while emphasizing the cultural authenticity of the country and according to cultural experts and media sympathetic done. This article is a collection of tools to respond to the questionnaire provided and regulated. The reliability and validity of the questionnaire survey among members of the divided samples were analyzed using spss. Results showed that there is a direct relationship between all aspects of the research with the probability to achieve vision goals. Results of regression analysis showed that independent variables explained 36 percent of variance in the dependent variable. Belief Creation variables, desires and demands of the public and paralization of individual interests and commitment to meet government officials and pillars remained. Lack of significant effect of regression models was excluded. Belief creation variable has more effect on independent variable, goal achievement.