نشریه مطالعات اجتماعی گردشگری
سال دوم شماره 1 (بهار و تابستان 1392)

The tourism industry is one of the main pillars of world economy and for taking advantage of it we need favorable conditions in the framework of comprehensive planning Thus¡ in tourism development plans¡ quality standards and social objectives are necessary because the development may be inappropriate for the nature and lead to environment destruction. In this study¡ with emphasizing the capabilities and limitations of Bazangan Lakes Tourism Development¡ the Strategies for identifying and using survey methods and field studies to determine the strengths¡ weaknesses¡ opportunities and threats (SWOT method)¡ Tourism Development Strategies is offered. The results suggest the need to adopt an aggressive Strategy in Tourism Management of Bazangan Lake. However the conditions for investment and the development of tourism activities is appropriate¡ but the existing policies need to address the weaknesses and threats by using strengths and opportunities.

Nowadays tourism and related activities has become as one of the main alternatives for regional development. This is because ofits role on diversification of national and regional economy development. In many countries¡ investment in this industry and its related infrastructure is one of the basic priorities. Identification of regions position in terms of tourism potential and prioritizing them according to different criteria for investment and the development is one of the essentialrequirements for tourism planning and development. According to this approach¡ present paper has evaluated investment priorities in Semirom specialized tourism areas. Method research of this study is descriptive-analytical¡ and necessary data had collected through documentary-survey. The results showed that among Semirom specialized tourism areas¡ Semirom waterfall¡ Zeid-ebne Ali and Vanak enjoy better conditions for investment and assign priority from 1 to 3 respectively and other regions are placed in next priorities.

As a tourism target site in the west of Mashhad¡ Kang has always been an attractive area for tourists. This case study aims at describing and analyzing Kangians perception of tourism and its grounding factors utilizing qualitative method and interpretive paradigm. A sample of 27 Kang residents was chosen using theoretical sampling method and snowball technique. The required data was gathered through deep interview. The triple steps ptocedure of encoding (open¡ axial and selective) of data usual in grounded theory was conducted on interview texts. In order to achieve the final theoretical model¡ the categories were classified in causal¡ contextual¡ intervening¡ interactive and consequential groupings. The texts thematic analysis showed that tourists have created deep changes in different aspects of local people life. From the residents point of view¡ although tourism has brought economic and¡ to some extent¡ social benefits to their hometown¡ but vast negative social¡ cultural and environmental consequences have been resulted from tourism development as well. Consequently¡ Kangians¡ as a traditional society have a conflicting attitude toward tourism. On the one hand they are concerned about their cultural values and nature¡ on the other hand. They welcome tourists due to the income they earn trough tourism. We believe that¡ despite adverse socioeconomic effects of tourism¡ economic benefits from tourists will decrease the importance and influence social norms and¡ along with structural development¡ will bring tourism boom.

A new type of tourism¡ namely the ecotourism or nature tourism based on environmental and abilities and natural resources could increase the economic development and employment in different sectors¡ and could also bring conditions to maintain the cultural context and respect the traditions and customs of the host society and provide the access to the organic growth for the country and involved communities along with other social and economic activities. The marginal lands of Zayanderud River are one of the most important centers of tourism¡ especially in Chadegan¡ Isfahan¡ due to the breadth and diversity of the geographical environment and the enjoyment of biodiversity and numerous tourist attractions. The purpose of this paper is to introduce ecotourism capacities of the area and explain the importance of the need for maintenance¡ planning and investing in them. The methodology is descriptive -analytical and is an applied study in terms of purpose. Data collection instruments were library¡ field study and questionnaire and data analysis was performed using SWOT model. The results showed that there were 15 strengths¡ 22 internal weaknesses¡ 17 opportunities and 8 external threats in the area of Zayanderud River and the appropriate strategy was obtained after the consideration of their mutual influence on each other.

The current study attempts to identify the role of industry in using the employment opportunities of tourism in Mashhad. This identification process comprises of examining the effects of knowledge¡ demand¡ industry lifetime¡ capability level¡ industry structure¡ tourist attractions¡ tourism infrastructures¡ and particular features of tourism subsections in using employment opportunities in tourism industry of Mashhad. The results show that all the factors have a direct significant effect on using employment opportunities in tourism industry. The simultaneous effects of all variables on dependent variable were examined. In the main question of study¡ we analyzed the effects of all factors in industry on using employment opportunities were. Path analysis method was used to answer this question. The results of this part showed that linear combination of independent variables was significantly able to explain and predict the changes of dependent variable¡ and that the input variables in the model could express 84% of changes of the dependent variable.

Lack of appropriate destination images of many Iranian cities are habitually led many domestic trips toward a few destinations. The historic city of Qazvin is an example of this concern¡ in spite of its high potential in attraction of tourists and the expansion tourism industry. From this view of point¡ the current paper is aimed to investigate the influence of brand associations on the destination image of Qazvin among domestic tourists regarding to the tourism destinations branding issue. Exploratory factor analysis¡ confirmatory factor analysis and structural equation modeling were applied to test the hypothesis. The results suggest that unique image and affective image have positive influences on the overall image of Qazvin¡ while the cognitive image has not significant relations with the overall image. The findings also confirm that the overall image has played a mediating role in showing the impact of unique image and affective image on the tourist behavioral intentions. As a result¡ it can be said that the overall image of destination has an important role in doing of the tourists'' upcoming behavior.

The purpose of this study is analyzing of inequality in the distribution of tourism infrastructures by SAW technique¡ ZIPF size rank law¡ Pearsons coefficient SKEWNESS and Pearsons coefficient correlation in GOLESTAN province.The results indicated there is an obvious difference between counties of GOLESTAN province based on the tourism infrastructures¡ so GORGAN County with 0.743 takes the first rank and Marveh Tappeh with 0.015takes the last rank and distribution of tourism infrastructures in Golestan province appraised asymmetric with positive SKEWNESS by Pearson''s coefficient of SKEWNESS. Also Pearson''s coefficient correlation showed direct relationship between the distribution of population and tourism infrastructures with 0.960 in Golestan province. However¡ the results of ZIPF sizerank law indicated Equal (balance) distribution of population and unequal of tourism infrastructures between the counties of Golestan province.