Investigation Word of Mouth advertising and Analysis its impact on attract rural tourist's case study: Rural touristy of Paveh Township

One of the main factors in tourism marketing، word of mouth is intended to attract tourists to the area. Because many consumer products، especially in services، such as tourist attractions which are nontangible and so the visit can not be used to evaluate. Hence the need to pay attention to advertising oral، as a major factor in the marketing of rural tourism will be considered. Since the pave private with the tourist attractions and ecotourism such favorable conditions for rural tourism is accepted. Therefore، the use of rural tourism، the use of Word of Mouth advertising، we analyzed in the paveh private. Statistical Society of research has been tourists that the survey had participated in the study area. Sample size of 368 patients was determined using the formula of Cochran. Methods used in this study a library study and field survey and analytic – applied. To answer the research hypotheses SPSS software and single-sample t-test، Pearson''s correlation test and simple linear regression is used. Research findings indicate that Tourists visited the pave private largely of Word of Mouth advertising as their main source of travel information used. Results of the study، According to Word of Mouth advertising and factors affecting its effectiveness، to attract more tourists the study area provides.