A Design for Library Marketing System and Its Possible Applications

Library marketing system is a system that helps with improving patrons’convenience and library management based on the data in libraries by analyzing them with data mining methods, including statistical ones. In this paper we present a design of such a system which deals with usage data of materials and extracts knowledge and tips that are useful, for example, for better arrangements of bookshelves and for providing patrons with information which will attract the patrons. Two methods are proposed for collecting usage data from bookshelves; one is with RFID and the other is with two-dimensional code, such as the QR code that is very popularly used in mobile phones. By combining several analysis methods, we can construct a library marketing system, which will give benefits to library management and patron services.