A Survey on the Factors Affecting Women Employee's Health Information- Seeking on the Web in Khuzestan Water and Power Authority During 2011

The purpose of this study is to identify the factors affecting women employees’ health information- seeking behavior on the Web in Khuzestan Water and Power Authority.

The survey was a descriptive and correlation type. The population of this research consisted of 207 female employees and the tool to collect the data was a questionnaire.

Findings of the research show that about 83 percent of the respondents used the web for Health Information- Seeking. The most important motivation of women search health information on the web was to decide how they can check illness. Most of them have positive attitude towards health information- seeking on the web. There was a significant relationship between intent to use health information on the web with the intent to use, income, experience to use information on the web and the intent to use, intent to use and attitude to use, intent to use and motive to use. The results of multiple regression analysis with repeated entry showed that motivation and previous experience were respectively the most important variables to explain the variance of intent to use. Attitude variable does not play a role in predicting intention to use. Overall, the results showed that all variables predict the coefficient of 19% of the dependent variable coefficient. This suggests that other factors involved predicting the behavior of women which needs further study.