A nalytical Approach on the Value of a Customer s Perspective

The globalization of trade and economy, and the increase of competition, has changed the role of customers in the organizations. Today's organizations look to customers not as a mere consumer, but who has a considerable rols in manufacturing and service, procedures and process, knowledge development and competitive ability along with the members of the organization. Thus, the effective and efficient managing, the relationships to customer and creating new values in goods and service are the important topics of interest to researchers and managers. In this article, the definitions and models which are discussed in the field of value from the customer's perspective, are explained and some of its strong points and applications are described.