AStudy on Corporate Social Responsibility in Word Top Tyre Firms

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Abstract:
CSR has mutual benefits, in other words, the organization will benefit from more coherent and more ethical approach. Also, society and stakeholder sides will have better idea and perception about organization operation and strengths, so situations are prepared for organization growth and development. Organizations are aware of current and future effects of organization on society and try to minimize undesirable effects. As global warming, green house gases production and environment distortion has significant attention for societies and government, in recent years, tire companies efforts in environment friendly products and processes, and also their contribution in social activities including interaction with society and local communities, personal encouragement for volunteer affairs and interaction with stakeholders are surveyed and analyzed. In this article, some world top tyre maker's approach to corporate social responsibility, specially in environment domain, are putting to discussion.
Language:
Persian
Published:
Iranian Rubber Magazine, Volume:16 Issue: 65, 2012
Page:
76
magiran.com/p1018530  
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