Soft Power and Cultural Identity in the Process of Globalization of Culture

Although soft power, as a new interpretation of power in the arena of human relationships, is as old as the collective life of human beings, it is a new concept. Culture, which can both threaten and strengthen the social system, along with economy and politics, is one of the most important sources of soft power. Culture-based identity is the target ofsoft power because its nature can determine individual and collective behavior of human beings. Culture and cultural identity as sources of soft power, experience changes in the process of globalization; this paper seeks to examine the weaknesses and strengths of soft power, and the opportunities and threats that it encounters in the process of globalization, through revision and analytical method.