Examining Affects of Internal Marketing Actions on Organization's Commitment Element

Organizational commitment is a concept that managers have considered it for a long time and by adopting different policies and procedures have tried to improve employee's organizational commitment. Organizational commitment, job and workplace responsibility in human resource affects on productivity, employee satisfaction and help organization to survive. Research findings indicate that organizational commitment influences idividual and organizational performance. On the other hand concept of internal marketing indicates that first market of each organization is its employees. As organization must response to external customers, each department should response to other related departments and consider them as their customers. This concept is very important in improving organizational objectives.According to importance of the above concepts, this paper has addressed the relationship between internal marketing factors and organizational commitment. Therefore, the commitment model of Meyer and Allen is applied and finally using factor analysis, the importance of internal marketing elements is highlighted in the proposed model.