Developing a pattern for e-Business model typology: A study among Iranian e-SMEs

Researchers have studied various aspects of businesses including business model definitions، taxonomies، industry-specific business models، reference models and meta-models or ontologies. Few authors have focused on business model typologies. This study aims to examine different business models and typologies and introduce a new typology in small and medium sized e-businesses (e-SMEs) in Iran. In the first place، we review the literature in order to present a new typology of e-business model based on the strategic reference points. For the purpose of this research، 400 small and medium Iranian e-businesses participated in the study. Research data are analyzed using SPSS 16 and LISREL 8. 5. Results show that strategic reference points of focus and control are effective factors in selecting e-business models.