Identify and Prioritize Public Policy Marketing Mechanisms and Tools in Iran: Mixed Method Approach

With Information Revolution progress, new issues and contexts are appeared in marketing that need deep researches for emerged opportunities. One of these areas is public policy marketing. On the other hand one of the policy making area challenges in different countries is to reach public acceptance and legitimation. The main purpose of this paper is to investigate the role of public policy marketing factors in public acceptance and legitimation development in Iran. Therefore, this research initially by exploration interviews, mechanisms, components associated with the mechanisms and tools of public policies marketing to implementing the mechanisms and components determined and therefore use of techniques inferential (one sample T test) to survey status each of the components and tools. Using the Friedman Test, to prioritize the public policies marketing Components associated with the mechanisms and public policies marketing tools. The results of this study indicate that all of the exploration components and tools only cinema, is higher than average.