Strategic Planning in Iranian Media Organizations

All kinds of organizations are affected by environmental conditions indeed the outside of organizations is the starting point for strategy. Strategic management is an approach which was born the era of rapid changes, as well as it can be seen as a kind of vision or a technique which is used for flexible planning against these rapid changes; one of the useful tools in this area is Balanced Score Card. It can be play a crucial role in all steps of strategic management, the capability of this model in evaluating management performance in different organizations has been proved. Unfortunately due to the long dominance of the political approaches in the management of Iranian media organizations, this model rarely has been used as a powerful tool. In this paper we have tried to use the Balanced Score Card for the executive strategic planning. Thenproducing a strategic plan as well as determining the performance index in a press media organization (Hamshahri newspaper) has been pictured.