Investigating the Alignment of Concurrent Design Strategies with Business Strategies

In recent years، managing the interface between design and other activities has received a lot of attention. Effective coordination among these areas is therefore vital for the effectiveness of the organization. The ideal situation would be continuous interdepartmental contact، with well-developed channels of communication. In this study، using the strategic formulation framework with fuzzy approach، the best strategy for product design department is chosen. Subsequently، the alignment of each of the functional design strategies with SAPCO business strategies will be explained. Findings indicate that developing partnerships with global automotive and engineering design companies and building strategic alliances with rival firms to achieve competitive advantages have maximum alignment with business strategies. The results of this study should provide a base for firms in evaluating the concurrent design strategies and a reference for them to strengthen their concurrent capabilities. There are very few reports on sustained use of concurrent design as an on-going strategic process in an organization. This work aims at contributing to the concurrent design solutions implementation، which are appealing.