A Model for Evaluating the Success of Green Supply Chain Management with Green Supplier approach (Case study:Iran alloy steel)

With increased pressures on environmental issues, enterprises have to implement strategies to reduce the environmental impacts of their products and services. They have to implement environmental management strategies. To establish their environmental image, enterprises need to re-examine the objectives of their business. Success in addressing environmental items may provide new opportunities for competition, and new ways to add value to core business programs. Approaches, such as cleaner production, environmental management systems and eco-efficiency, have been implemented for green management practices. Green supply chain management plays a key role in ensuring that all of these factors are addressed. Environmental impacts occur at all stages of a product’s life cycle. Therefore, Green supply chain management has appeared as an important component of business activities to help organizations develop ‘win-win’ strategies that achieve profit and market share objectives by lowering their environmental risks and impacts, while raising their ecological efficiency. The main aims of this study is identifying the main measurement items of the green supply chain management, designing a model and selecting the best green supplier. The study was conducted in two phases. In the first phase, factors of green supply chain were extracted from the literature and industry experts and a six-factor model was designed. In the second phase, on the basis of extracted factors, we used AHP technique and Grey theory for selecting the best green suppliers for the company.