Urbanism and Cultural Attitude: the experimental case of citizens of Tehran's city

Urbanism denotes a distinctive quality of human communitywhich is characteristic of the city. Urbanization is not a process of urban growth, but it is a final stage and conclusion of urbanization. Urbanism has been studied with the emphasis on Luis Wirth's theory and Chicago school theories. Socio-cultural attitude factors in this study are include; self alienation, rationalization of individual action, decrease in social adherence, decrease of emotional relations and increase in individualism.In the process of gathering data, questionnaire was the main instrument in the form of a survey study. The samples have been 390 people (including males and females) within the age groups of 20-60 who have been citizens of 5 districts in Tehran. The samples have been selected randomly through cluster sampling. The findings of this current study based on estimation of Pearson Correlations Coefficient indicates that there were significant relationships between urbanism and rationalization of individual action, decrease of social adherence and increase of individualism. There was no significant relationship between urbanism and individualistic-self alienation and decrease of emotional relations.