Factors influencing Entrepreneurs tends to Virtual communities

Message:
Abstract:
The main purpose of this survey was to Factors influencing Entrepreneurs tends to Electronic Communities.The research method of the study was analytical- explanatory research. This survey research examines the role of factors among 335 entrepreneurs who have Join the social network. A questionnaire was used to collect the data. A pilot study was conducted to establish reliability of the instrument. Cronbach alpha's coefficient for the main sector of questionnaire was 0.89.This study was conducted using questionnaire survey and four hypotheses for the study was considered after reading various theories in various areas of communication and sociology which all were confirmed after completing the questionnaire and statistical tests. It was found at the end that factors such as access to the Internet, the amount of social interaction, the tendency to social groups, and levels of social trust influence the Entrepreneurs’ tendency to virtual social networks.
Language:
Persian
Published:
Accounting & Auditing Studies, Volume:2 Issue: 6, 2013
Pages:
48 to 63
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