The Study of Satisfaction Level of the Third Person Insurance the Holder Insurance of Iran Insurance Company

Insurance and its development are considered today as one of the indices of socioeconomic development and the main condition for the success of the insurance industry and insurance companies is the matter of customers and their satisfaction.This article aims to answer two main questions; 1) How much is the satisfaction level the holder insurance in provinces under study (Tehran, Khuzestan, Gilan and Kermanshah)?2) What are the important variables that influence of satisfaction of insurance holder?The methodology has been of survey type and the sample size was consisted of 1247 clients. The main instrument for data collection was questionnaire and interview. In general, results showed that, the satisfaction level of holders insurance in Kermanashah was higher than other provinces under study. According to the findings, the following variables (in descending order) are the six main variables that affect the satisfaction level of insurance holders regarding the compensation payment stage; attitude of complexemployee, experience and capability of damage assessment experts, speed of handling, satisfaction of parking and location of the complex, information communication and advertisement of the insurance company of Iran and satisfaction of the insurance purchasing stage.