Identification and Prioritization Factors Affecting on Insurance Competitiveness in Tehran

This article aims to use structural equations modeling of competitiveness at headquarters of insurance companies in Tehran. Based on the findings of literature review، the major factors affecting on competitiveness are identified. They are classified into environmental، intra-organizational and perceptive factors. The relationship between new structure and major factors affecting on competitiveness are examined using structural equation modeling. A questionnaire is designed in order to collect the required data from insurance companies located in Tehran. The total of 138 experts of insurance companies are randomly selected to fill up the questionnaire. LISREL software has been applied for statistical analysis. The findings of this article confirm that the three important factors which effect competitiveness are respectively ranked as follows: the perceptive، intra-organizational and environmental factors