Citation Analysis and Mapping Scientific Output Map of Technology Acceptance Model on Web of Science Base during 1989-2011

In this research, the effort has been focused on studying the scientific literature and materials of technology acceptance area and Output Technology Acceptance Model on Web of Science Base during 1989-2011. Through the survey, bibliographic records with Scientometric method were extracted from the Web of Science base under the subject of technology acceptance by searching the keyword “Technology Acceptance Model” and defining a time period of 1989-2011. The resultant records were then saved in plain text mode and were registered in HistCite software in order to be analyzed. The findings suggested that in 2009 the highest number of literatures were produced for Technology Acceptance Model. They also showed that Shin and Venkatesh were the most active article producers on this subject. On the other hand, two articles from Davis in 1989 are the most effective articles in technology acceptance model. Moreover, 98% of produced documents in this area have been in English and 66.2% have been in the form of journal articles. Some 2,835 authors published articles on technology acceptance model during 1989-2011, citing a total of 36,340 references. The magazine which covered the most articles in this area was Computers in Human Behavior. It was noticed that the studies which developed and assessed the Technology Acceptance Model, were assumed as important and were most referred to.