Best Practices in Crisis Communication: An Expert Panel Process

The description of ‘‘best practices’’ is widely used to improve organizational andprofessional practice. This analysis describes best practices in crisis communication as aform of grounded theoretical approach for improving the effectiveness of crisiscommunication specifically within the context of large publicly-managed crises. Theresults of a panel of crisis communication experts are reviewed. Ten best practices foreffective crisis communication, which were synthesized from this process, are presentedand described.