Strategic Planning of Urban Tourism Development with use SOAR Strategic Model (case study Taft city)

Rapid urban development and change in basis of life style in modern world, has shown the necessity of planning and management of spend leisure time. On the other hand urban is the basic of tourism development in much successful country in tourism. Nowadays, Experience has shown that where tourism development accidentally and unplanned, has emerged environmental and social effects and its problems is more than benefits in long time. In this regard, including strategic model that use in urban tourism development is SWOT model. But nowadays during the years of using from this functional model, it is concluded that emphasis on weakness and treatments caused to little attention to strengths and opportunities and unconsciously the process of strategy formulation move towards to negative points. As a result, Scholars with combined SWOT and Appreciative Inquiry (AI) approach has created SOAR strategic model. This research with aim to tourism development in Taft city introduce SOAR model in Tourism section for the first time. To do this research has been used from descriptive and analytical method and the technic of data collection is documentary, surveys and field studies. Use from SOAR model to codification development strategy and explanation of strengths, opportunities, aspirations and measureable result. Based on the obtained results, due to existence proper green space in Taft city, locating this green city in Yazd province and other positive points caused to high potential to tourism development in this city and has created opportunities such as job creation, attraction native and non- for Tourism, holding exhibitions of handicrafts and Taft agricultural products, preparation necessary fields to inviting investigators, preparation plan and invite capitalists to investing in medical, gardening, sport and health tourism camps, pass specific laws to prevent from destruction of orchards and adoption heavy fines in case of violation, inviting from scholars, Intellectuals and indigenous people to decision making in related tourism affairs.