The Vision of City, Citizens, and Urban Management in Executive Plan of Qayen Municipality Utilizing Balanced Scorecard (BSC)

In order for providing the city and the citizens with their requirements، there is a need for a plan which is made based on drawing a clear perspective، a well-defined purpose، and logic. Moreover، as far as the concept of vision is concerned، foresight will enable the municipalities to better satisfy the current and future needs of the citizens; therefore، the current article، while introduces the process of developing a medium-term executive plan for Qayen municipality، relying on the concept “vision”، adopting a practical approach to BSC model of planning، puts emphasis on the specific potentials of the model in the implementation process as a practical framework for the realization of the vision. The article، suggesting a strategic plan with a collection of a number of cause-and-effect relations، puts forth a visual framework for consolidation of strategic objectives of Qayen municipality within the four-sided BSC. In order to preserve the balance between the dimensions of the BSC and the fourfold function of the municipality - namely development، service، supervision، and administration - and to expand the realm of urban development knowledge، the dimensions of the BSC، i. e. a) budget and financial resources، b) the city and citizen، c) domestic processes، and d) organizational infrastructure as well as strategic factors regarding the three themes of the city، citizen، and urban management are defined. The article concludes by suggesting the method of the system for the development of the financial side of the BSC in the executive plan of Qayen municipality to create an efficient financial system particularly utilizing sustainable income as a practical model.