Designing the Model of Valuation of Banks Websites in Iran

Nowadays، the Internet is a pervasive new medium in banking systems. However، in Iran due to the lack of effective strategies، banks’ websites and their online services have not developed efficiently. This research aims to explain and design a model to evaluate banks’ websites in Iran. In this study، statistical population is the customers of banks selected from the residents in the city of Mashhad who have used the services of the Internet banking over 3 years. A questionnaire is designed to collect the primary data. After collecting the required data through questionnaire، statistical methods such as regression analysis and path analysis are used to estimate empirical model. The findings demonstrated that factors such as web loyalty، perceived quality، marketing communications، customer services and web awareness play a significant role in explaining the website quality.